Astra_DetailsBk 9/14/07 3:18 PM Page a Saturn ASTRA 2008 PRODUCT GUIDE
Astra_DetailsBk 9/14/07 3:18 PM Page b The revitalization of Saturn’s product portfolio, which began two years ago, comes full circle with the launch of the all-new 2008 Saturn ASTRA. Our new products are designed to match the unparalleled customer service that Saturn delivers. ASTRA continues the revitalization with its refinement and bold styling, remarkable interior exhilarating driving characteristics. ASTRA is the result of the best ideas and resources from around the world.
Astra_DetailsBk 9/14/07 3:18 PM Page 1 2008 Saturn ASTRA Stategic Role, Market and the ASTRA Customer Strategic Role Though recent product introductions prove that Saturn offers much more than small cars, this is the segment where we started. Small cars are a key element of Saturn’s heritage and something customers expect of the brand. But ASTRA is unlike any small car ever offered by Saturn and builds on the best the world has to offer.
Astra_DetailsBk 9/14/07 3:18 PM Page 2 2008 Saturn ASTRA Key Selling Features European Driving Dynamics HIGH-QUALITY INTERIOR MATERIALS MACPHERSON STRUT FRONT/ TORSION BEAM REAR SUSPENSION Ergonomic layout and operation of controls with a premium finish on the instrument panel for a low-gloss, soft-touch feel. Incredible attention to detail includes tight gaps, metallic look accent trim, a woven headliner, cloth-wrapped A-pillars and flat woven cloth fabrics.
Astra_DetailsBk 9/14/07 3:18 PM Page 3 2008 Saturn ASTRA Trim Levels/Features/Packages The new Saturn ASTRA is available in three different configurations: 5-Door XE (ZAR48), 5-Door XR (ZAT48) and 3-Door XR (ZAT08). Select Standard 5-Door XE Features • ECOTEC 1.
Astra_DetailsBk 9/14/07 3:18 PM Page 4 2008 Saturn ASTRA Trim Levels/Features/Packages 5-Door XR Adds 3-Door XR Adds • Electro-hydraulic power steering with variable effort (15:1 ratio) • StabiliTrak – Stability Control System • 16" alloy twin-spoke wheels • Electro-hydraulic power steering with quick 14:1 ratio • Projector beam fog lamps • Stainless steel beltline molding along the bottom of the side windows • Bright front door sill plates • AM/FM stereo with CD/MP3 player and seven speakers (i
Astra_DetailsBk 9/14/07 3:18 PM Page 5 2008 Saturn ASTRA Trim Levels/Features/Packages XE and XR Free-Flow Options Exterior Color Choices • StabiliTrak – Stability Control System (standard on 3-Door, available on 5-Door) • Arctic White • 4-speed automatic transmission with neutral idle, winter mode, performance on demand and downhill grade assist • Salsa Red • 16" alloy twin-spoke wheels (XE only, standard on 5-Door XR) • Black Sapphire • Silver Sand • Star Silver • Twilight Blue • 18" alloy s
Astra_DetailsBk 9/14/07 3:18 PM Page 6 2008 Saturn ASTRA Exterior Design & Styling The new Saturn ASTRA has bold styling with clean, sculpted lines. Performanceoriented cues like the long wheelbase, raked windshield and roofline, wide track and short overhangs give it a taut, athletic stance with the wheels pushed to the corners. Fit-and-finish is outstanding with close tolerances and a remarkable attention to detail. Gaps are very even, less than 3mm (0.12") in most areas and a miniscule 1.
Astra_DetailsBk 9/14/07 3:18 PM Page 7 2008 Saturn ASTRA Exterior Design & Styling Roof spoiler integrated into the liftgate includes an LED center high-mounted stop light and window washer nozzle. Pronounced wheel flares showcase the large 16", 17" or 18" wheels and give ASTRA a strong stance, making it appear wider and more stable. Integrated, one-piece rear fascia has a V-shaped crease line carried from the hood, which is more prominent on 3-Door model.
Astra_DetailsBk 9/14/07 3:18 PM Page 8 2008 Saturn ASTRA Performance, Ride & Handling ASTRA’s advanced VVT system with dual cam phasers delivers 90% of max torque from a low 2200 rpm all the way up to 6200 rpm. This broad, flat torque curve provides strong acceleration from a stop as well as when passing on the highway. Note: Some customers in cold climates may notice longer crankover times when starting a cold engine due to the resting position of the dual cam phasers.
Astra_DetailsBk 9/14/07 3:18 PM Page 9 2008 Saturn ASTRA Performance, Ride & Handling Solid, Stable Foundation Front and Rear Suspension Designs • Very stable footprint with a long wheelbase and wide tread • MacPherson strut front suspension includes a stabilizer bar for flat, stable cornering. The decoupled strut mount provides better damper tuning and improves noise isolation.
Astra_DetailsBk 9/14/07 3:18 PM Page 10 2008 Saturn ASTRA Safety & Security Safety is one of Saturn’s brand pillars and a hallmark of our vehicles. ASTRA continues in that tradition with a full complement of active and passive safety features. These include StabiliTrak – Stability Control System, six air bags, active front head restraints, a pedal release system and standard OnStar.
Astra_DetailsBk 9/14/07 3:18 PM Page 11 2008 Saturn ASTRA Safety & Security Safety During • Excellent crashworthiness resulting from a highstrength steel unibody construction with full-length frame rails, a rigid safety cage, and both front and rear crush zones to absorb impact energy • Front and rear 5 mph bumpers with Xenoy composite energy absorbers help disperse rather than just absorb energy To give owners added peace-of-mind and an increased sense of security, ASTRA’s standard OnStar includes a 1
Astra_DetailsBk 9/14/07 3:18 PM Page 12 2008 Saturn ASTRA Comfort & Convenience The new ASTRA has a European-styled interior that is more upscale and precisely refined than one would expect in this segment. Interior fit-and-finish is remarkable with high-quality materials, supportive yet comfortable seating, and numerous premium features. The hatchback design also provides greater functionality and versatility for the more youthful, active buyers this vehicle will attract.
Astra_DetailsBk 9/14/07 3:18 PM Page 13 2008 Saturn ASTRA Comfort & Convenience Spacious and Comfortable Seating • European-style front bucket seats have firm foam cushions and large bolsters for more lateral support to hold the driver in place • Tailored, flat-woven fabrics have a high-quality feel and vary by trim level • Leather seating surfaces are available on the XR models as part of the Premium Trim Package • Sport front bucket seats are available on 5-Door XR with leather.
Astra_DetailsBk 9/14/07 3:18 PM Page 14 2008 Saturn ASTRA Comfort & Convenience Segment’s Largest Sunroof Available on ASTRA 5-Door, this dualpanel sunroof is the largest available sunroof in the segment and greatly enhances the sense of interior spaciousness, especially for rear passengers. Front panel tilts up and slides back over rear panel.
Astra_DetailsBk 9/14/07 3:18 PM Page 15 2008 Saturn ASTRA Cost of Ownership The new ASTRA has exceptional quality and displays remarkable attention to detail. ASTRA builds on the best ideas and resources from around the world, designed and engineered in GM facilities in Brazil, Europe and in the United States. It is manufactured in Antwerp, Belgium, at the same assembly plant that produces the Opel ASTRA, one of the best-selling small cars in Europe.
Astra_DetailsBk 9/14/07 3:18 PM Page 16 2008 Saturn ASTRA Technology The new ASTRA offers numerous advanced features and state-of-the-art audio systems that make traveling much more enjoyable. This level of technology is quite surprising in the small entry-level car market. It is critical that you take the time to learn how to properly operate these features so that you can effectively demonstrate them to customers.
Astra_DetailsBk 9/14/07 3:18 PM Page 17 2008 Saturn ASTRA Technology Advanced Audio Package (PCU) • Available on XR models • CDC40 Opera AM/FM stereo with 6-disc CD changer and MP3 disc playback • Improved clarity and greater power output with a premium 7-speaker sound system • Adds a user-adjustable 7-band equalizer and position settings for optimizing the surround settings of the center ambience speaker for better stereo imaging in the driver’s seat, both front seats or all seats • Large multi-funct
Astra_DetailsBk 9/14/07 3:18 PM Page 18 2008 Saturn ASTRA Make sure to point out to customers Technology the location of the cruise control button on the back of the left multifunction lever. This and the other functions are conveniently located for fingertip control while driving so that you can keep your hands on the steering wheel. Steering Wheel Controls (XR) Turn Signals LEFT-SIDE CONTROLS • To signal a full turn, move the left multifunction lever all the way up or down.
Astra_DetailsBk 9/14/07 3:18 PM Page 19 2008 Saturn ASTRA Technology Remote Keyless Entry and Express-Down Windows • Press to extend or fold the vehicle key. RainSense Windshield Wipers and Rear Wiper/Washer • Tap the right multifunction control lever down for a single wipe of the windshield to remove mist (hold for multiple wipes). • Tap the right multifunction control lever up one position from off to activate the RainSense intermittent setting.
Astra_DetailsBk 9/14/07 3:18 PM Page 20 2008 Saturn ASTRA Competitive Comparisons VW Rabbit Overview Volkswagen resurrected the Rabbit name at the end of 2006 for the U.S.-version of the next generation Golf hatchback. A popular model from 1975–1984, the Rabbit gained a cult-like following with its nimble, fuel-efficient and versatile performance. VW is hoping to take advantage of this nostalgia with a new model that claims to deliver premium European characteristics at an affordable sticker price.
Astra_DetailsBk 9/14/07 3:18 PM Page 21 2008 Saturn ASTRA vs. Volkswagen Rabbit Competitive Comparisons ASTRA vs. VW Rabbit EXTERIOR DESIGN & STYLING • More distinctive styling. ASTRA has a much sportier appearance, especially on the more rakish 3-Door. Rabbit’s boxy, traditional hatchback look provides nothing to distinguish its two body styles other than counting doors. • Larger standard wheels.
Astra_DetailsBk 9/14/07 3:18 PM Page 22 2008 Saturn ASTRA vs. Honda Civic Competitive Comparisons ASTRA vs. Honda Civic (DX, LX and EX) EXTERIOR DESIGN & STYLING • Sporty and youthful hatchback styling. ASTRA is much sportier looking, especially on the more rakish 3-Door. Civic is only offered in Coupe and Sedan body styles. A hatchback is not available. • Larger available wheels. Civic is only available with 15" (DX) or 16" (LX and EX) wheels.
Astra_DetailsBk 9/14/07 3:18 PM Page 23 2008 Saturn ASTRA vs. Mazda3 Competitive Comparisons ASTRA vs. Mazda3 5-Door EXTERIOR DESIGN & STYLING • Sportier 3-Door hatchback. ASTRA offers a much sportier and more rakish looking 3-Door model. Mazda3 is only offered as a traditional 4-Door sedan or a 5-Door hatchback. • Projector beam fog lamps. These are standard on ASTRA XR. Mazda3 has standard reflector-style fog lamps. • Heated outside rearview mirrors.
Astra_DetailsBk 9/14/07 3:18 PM Page 24 2008 Saturn ASTRA Specifications Comparison 2008 SATURN ASTRA 3-DOOR/5-DOOR 2007 VW RABBIT 2-DOOR/4-DOOR 2008 MAZDA3 5-DOOR 2007 HONDA CIVIC COUPE/SEDAN $15,995 (XE 5-Door) $17,545 (XR 5-Door) $18,495 (XR 3-Door) $15,620 (2-Door) $17,730 (4-Door) $18,520 (s Sport) $19,020 (s Touring) $20,490 (s Grand Touring) $15,405/$15,605 (DX) $17,355/$17,555 (LX) $19,305 (EX) 1.8L 4-cylinder DOHC 16-valve w/ VVT 140 @ 6300 126 @ 3800 2.
Astra_DetailsBk 9/14/07 3:18 PM Page 25 2008 Saturn ASTRA Features Comparison 2008 SATURN ASTRA 5-DOOR XR 2007 VW RABBIT 4-DOOR 2008 MAZDA3 5-DOOR s TOURING 2007 HONDA CIVIC SEDAN LX S N/A N/A N/A S (projector beam) N/A S (reflector) N/A Side marker lights S S (on mirrors) S N/A Power heated outside rearview mirrors S S N/A N/A Remote power locking fuel filler door S N/A N/A N/A 16" alloy 15" steel w/ covers 17" alloy 16" steel w/ covers S S S S EXTERIOR DESIGN & STY
Astra_DetailsBk 9/14/07 3:18 PM Page 26 This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. General Motors reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability.
