GPS Receiver User Manual

CANADIAN
IN
CENT
IVE
MAGA ZINE
BUYERS’
GUIDE
W W W.I M A C A N A D A .C A 2007
17
Integrated Management Systems
(IMS) is a managed software applica-
tion which can be customized to each
client’s particular application. It
allows for incentive and recognition,
online training, online promotions and
sales force automation.
The incentive and recognition mod-
ule can be engineered to focus on con-
sumer, employee or sales initiatives.
Online training is linked to the incen-
tive and recognition module for
employees who perform well in online
training. Online promotions utilize
games and other “involvement
devices” to help build added excite-
ment and participant engagement.
Sales force automation offers a wide
array of functions from field intelli-
gence-gathering to tracking sales rep
activity and enables managers to track
the daily performance of sales teams
in real time.
FORMULA FOR SUCCESS
Helping clients boost employee per-
formance has been the key to the suc-
cess of Carlton Group. Today the com-
pany provides clients with a choice of
either P2M™ or a customized appli-
cation; however, the basics for every
client initiative remain the same.
Purdy says the team strives to
understand the true needs of each
client and then develop and recom-
mend the best product to boost their
performance. That involves everything
from learning more about a company’s
product, their target markets, current
and past marketing successes,
engagement research, along with
many other elements.
Purdy also believes that training is
critically important in boosting perfor-
mance. Properly trained sales repre-
sentatives will sell more product right
out of the gate and the use of incen-
tives can boost those sales results
even higher, he says. “This is especial-
ly true for brands that sell through
indirect channel partners such as deal-
ers; online training can dramatically
elevate the knowledge level of your
product which improves the sales reps’
ability to sell your product or service.”
Carlton Group was a founding mem-
ber of IMA Canada and continues to
play an active role in the association
today. “Because we believed in this
industry, we helped form the incentive
association in Canada,” says Purdy.
He adds that IMA Canada has been a
great success story for the Chicago-
based association – with Canada being
its first international chapter.
CIM
Jodi Ferguson is a freelance writer living
in Portage la Prairie, Manitoba.
➤ [e-mail]
IMA–CC NEW MEMBER NEWS
If you would like to learn more about the IMA Canada – Council
or are interested in becoming a member, visit www.imacanada.ca