GPS Receiver User Manual
CANADIAN
IN
CENT
IVE
MAGA ZINE
BUYERS’
GUIDE
W W W.I M A C A N A D A .C A 2007
19
IMA-CC SURVEYS
Q
uestion 4 in the September 2006 survey explored the frequency to which organiza-
tions measure the ROI or impact of their incentive programs. Building on the insight that
76% of respondents measure between 50 – 100% of the time begged the next logical
set of questions?
1
What type of criteria do you use to measure your incentive programs?
Select all that apply.
- Financial Results - Revenue/Profit
- Activity - Behaviour/Effort
- Productivity Results - Outputs/Units
- Attitude Indicators - Employee Satisfaction, Customer Satisfaction
- Feedback - from participants, stakeholders
- Other, please specify
2
What elements do you typically measure/evaluate? Select all that apply.
- Impact and/or program results
- Effectiveness of the communications elements
- Engagement of the participants (i.e.: online registration, login activity, etc.)
- Reward preference or redemption patterns
- Customer service or redemption experience
- Other, please specify
3
At which intervals are you most likely to measure your program?
a) Before, to establish a benchmark
b) At launch, to ensure understanding and interest
c) During, to evaluate the engagement and participation
d) At the end, to calculate the results
e) After, to determine the impact
A - ALL of the above
B - NONE of the above
C - d only
D - a & d only
E - a combination of more than 1 but less than 5 of the above
4
What is your primary interest in the program results?
Pick the most important for you.
- To evaluate the effectiveness of the program structure/design
- To determine the impact that the program had on business objectives
- To justify the investment, demonstrate an ROI
- To provide insight into the performance and behaviour of the participants
- To validate ongoing need for program, protect budget for future programs
- Other, please specify
5
What do you believe has the greatest impact on the overall results of a
program? Select one.
- Program design, rule structure
- Program theme, creative communications
- Ease of participation
- Reward offering
- Length/timing of the program
- Other, please specify
NEW SURVEY QUESTIONS
IMA-CC Online Survey – Fall 2007. Tell us what you think.
Have your say by participating in our next survey. To complete the survey, visit
www.imacanada.ca and click the link on the homepage. Look for the results in the
Fall issue of Canadian Incentive Magazine.
Readers look to the advertising in
Canadian Incentive Magazine for new
products and services they can offer.
High-visibility ads also give incentive
market players new ideas and encour-
age diverse opportunities for growth
and cooperation throughout the chain
from supplier to end-user.
The comment on feature stories
reflects our view of the strength of
this element of Canadian Incentive
Magazine. Readers want as much
information as they can get from case
studies that focus on industry best
practices. Moreover, our readers
sense the importance of idea sharing
as a crucial way to ensure a healthy
incentive market.
Q11
Are the products and services
that are advertised in the mag-
azine of interest to your organization?
Select one.
Yes – 87 per cent; No – 13 per cent.
The statistical evidence here sup-
ports the above comment on advertis-
ing. Our readers look to our ads to
find help and our advertised options
catch our readers’ interest. While
front-line practitioners gain from
what they learn in our ads, Canadian
Incentive Magazine presents a great
opportunity for suppliers in the incen-
tive industry to reach more of their
target audiences with products and
services.
These responses lead us to see a
growing sense of independence in the
Canadian incentive market. We
enjoyed seeing positive feedback for
producing a publication based on
unique content tailored to the domes-
tic market. Though we remain part of
a large North American market, Cana-
dian incentive market practitioners
recognize needs and opportunities
distinct to Canada.
Relevant, shared information fuels
the incentive market. With your
input, we will continue to provide
readers with universal knowledge
aimed at their particular needs in a
vital and vibrant market.
CIM