Study

“With the Intel® Xeon®
processor E7 v2 family,
we can deliver the performance
and scalability our customers
require while significantly
reducing our power,
cooling, real estate, and
software licensing costs.”
– Jess Coburn,
CEO,
Applied Innovations
Company
Applied Innovations is a web hosting services provider that specializes in hosting on the Microsoft
Windows Server* platform. The company offers cloud, dedicated, and shared hosting services in
addition to network solutions and application servers. Known for its exceptional reliability and
best-in-class service offerings, Applied Innovations supports approximately 35,000 web sites and
10,000 customers worldwide.
Challenge
Applied Innovations sought an advanced processor architecture for launching the next generation
of its infrastructure-as-a-service cloud hosting platform. Processors had to deliver outstanding
performance and scalability for a wide array of applications that customers are now running
in the cloud, ranging from business intelligence, analytics, and mission-critical line-of-business
applications to Microsoft Exchange* and SharePoint*. To control pricing and maintain protability,
Applied Innovations also needed processors that could help maximize the number of workloads
that the company could run on each server.
Solution
After running a proof of concept to test the latest Intel® processors, Applied Innovations selected the
Intel® Xeon® processor E7-4890 v2 as the foundation for its next-generation cloud hosting platform.
The four-socket servers represent a platform shift from its earlier cloud hosting environment, which
used two-socket servers equipped with previous-generation Intel Xeon processors. The new servers,
which will run Microsoft Windows Server 2012 R2 with Hyper-V* technology, will enable Applied
Innovations to run more workloads, and support more customers, in a smaller physical footprint.
Benets
The proof of concept with the Intel Xeon processor E7 v2 family showed that Applied Innovations
could consolidate its cloud hosting infrastructure by more than 80 percent. “In the past, each
cluster included 12 dual-socket servers,” says Jess Coburn, CEO of Applied Innovations. “Now we
can consolidate the workloads from three of those clusters into a single cluster with six four-socket
servers. With the Intel Xeon processor E7 v2 family, we can deliver the performance and scalability
our customers require while signicantly reducing our power, cooling, real estate, and software
licensing costs.” The company expects to reduce power, cooling, and real estate costs by two-thirds
and licensing costs by one-third. Cutting those costs will help the company keep pricing low and
remain protable in a highly competitive marketplace.
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Intel does not control or audit the design or implementation of third-party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where
similar performance benchmark data are reported and conrm whether the referenced benchmark data are accurate and reect performance of systems available for purchase.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specic
computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully
evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
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Success Brief
Intel® Xeon® Processor E7 v2 Family
Cloud Computing Solutions
Data Center Efciency
Providing a Robust Foundation
for a Next-Generation Cloud Platform
Applied Innovations delivers outstanding performance in a virtualized environment while driving down costs
with the Intel® Xeon® processor E7 v2 family