Product Brochure

Frequently Asked Questions
What is Azure? A
zure is a family of high efficiency, multi-fit ECM motors for HVAC and commercial refrigeration
a
pplications.
What does Azure do for me? Azure motors represent an opportunity to increase sales revenue and
profitability. Although ECM technology is more expensive, it provides many inherent benefits to the end users.
How does Azure improve profitability? Innovative features make Azure motors the most universal in the
HVAC/R industry. A small inventory supports a disproportionately large number of applications maximizing your
chance of having the right motor for every job. Reduce lost sales due to being short on inventory. Reduce profit-
robbing trips between the jobsite and supply house.
Do you sell UV lamps and high performance air cleaners? These products are not fully effective unless
air is moving. Azure is designed to run quietly and efficiently between calls for heat and cool maximizing the
performance of your customers' investment in indoor air quality. Azure makes sense.
Why would an end user pay more for Azure? Commercial refrigeration customers are in a highly
competitive environment and always looking for improvements to their bottom line. Because most commercial
refrigeration motors run 24/7/365, Azure motors will significantly reduce their utility bills. Azure motors do not cost
the customer; they pay the customer.
HVAC customers will enjoy the benefit of improved comfort.
1. Azure’s 625RPM constant fan operation quietly and efficiently de-stratifies air temperatures and provides
cleaner air.
2. Azure automatically sizes to each and every system and typically provides better airflow than the previous
motor that was sized on a theoretically perfect duct system. Does it not make sense to size the motor after
the ductwork is installed?
3. Azure is a constant torque motor that provides optimum airflow even as minor restrictions such as a dirty
filter present themselves.