Specifications

7
M
M
X
X
-
-
5
5
1
1
1
1
2
2
N
N
/
/
M
M
X
X
-
-
4
4
1
1
1
1
2
2
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
 The Competition
The chart below shows the market share by brand in 2010 projected by Infosource in the 40-51 cpm category, A3
colour MFP, which is the market for MX-5112N / MX-4112N.
European Market Share by brand
26.2%
15.8%
14.2%
11.8%
7.5%
7.2%
3.8%
3.8%
2.8%
6.8%
RICOH KONICA M INOLTA CANON
XEROX SHARP HP
KYOCERA LEXMARK OCE
Others
This category is shared by 4 brands with a 2-digit market share.
Ricoh has 1
st
position with 26.2% and Konica Minolta has 2
nd
position with 15.8%, Canon has 14.2% in 3
rd
place
followed in 4
th
place with Xerox. This positioning is exactly the same for the 25-36 cpm category.
Ricoh has 2 good models in this category, which are the MPC4000 (40 cpm) and MPC5000 (50 cpm). Since Ricoh
launched their current colour line-up, they have been quite successful in the colour category with good features and
aggressive pricing. From the end of last year Ricoh have refreshed their line-up with improved speed;
MPC3001/C3501/C4501/C5501.
Canon is now heavily promoting their new colour iR-Advance series. 2 iR-Advance models are placed in a good 4
th
and 5
th
ranking;
Konica Minolta also has 1 model which is the 45 cpm, but is ranked 2
nd
. The C552 is also ranked due to colour
speed, but this model is for high-end departmental.
Source: Infosource