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Rick Alden was riding a chairlift in Park City, a snowboard beneath his feet
and a problem in his hands. He wanted to listen to his music but needed
to take a call. His gear made it tough to switch his headphones from one
device to the other. Rick decided he could solve this problem. He knew he
could do it better.
He didn’t stop there. He saw a bigger issue: headphones weren’t being
designed to meet his lifestyle passions. They were boring and fragile
pieces of technology completely out of tune with his culture. Electronics
and action sports--the two didn’t mix. Not yet. From this unholy alliance,
Skullcandy was born.
Skullcandy is the original lifestyle audio brand. But being rst isn’t easy. In
2003, skate shops didn’t sell audio equipment and a lot of them weren’t
sure they wanted to. Rick persisted. One by one he convinced them this
was an idea whose time had come. And he was right.
The Skullcandy brand was embraced by action sports, and Skullcandy
returned the love. This brand was earned, not manufactured. The passion
and dedication showed, and in less than a decade, Skullcandy grew from
a garage-based startup into a publicly traded organization with ofces
around the world.
Today, we design the best headphones in terms of style, quality, and
performance at every price point we compete in. But don’t be mistaken.
This is not a pat on the back for a job well done – it’s a kick in the ass to
take Skullcandy to the next level. Our story is just getting started.
Our Story
EERO ETTALA
Skullcandy Snow, wearing Icon 3
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