Product Data Sheet / Brochure

ManualsBrandsSony ManualsCamerasDSC-TX1 Cyber-shot PINK Digital Camera DSC TX1

Sony

Cyber-shot

DSC-TX1 Digital Camera

– PRODUCT INFORMATION DOCUMENT

Public Announcement Date: 08.05.2009

Presales Date: 08.05.2009

OFFICIAL NAMES

Sony

Cyber-shot

DSC-TX1 camera

MODELS

DSC-TX1 – Silver

DSC-TX1/H – Gray

DSC-TX1/P – Pink

DSC-TX1/L – Blue

DESCRIPTION (40 CHARACTER MAXIMUM – ANYTHING OVER 40 WILL BE CUT OFF)

BRIEF PRODUCT DESCRIPTION FOR USE WITH RETAIL FACT TAGS

(40) Great low-light shots, fast, touch screen

POSITIONING STATEMENT

PLEASE REFER TO AD COPY FOR WHAT TO USE IN YOUR COMMUNICATIONS

Sony’s stylish Cyber-shot

DSC-TX1 camera with Touch Screen boasts enhanced image quality and an ultra-thin

body. The DSC-TX1 comes with a Carl Zeiss

Vario-Tessar

lens and our new “Exmor R” CMOS Sensor that

works in combination with our BIONZ™ image processor for super-fast processing to make it easy to get the best

shot.

Thanks to Sony’s advanced technology — a synergy of imaging, optical and processing technologies — image

quality is even higher than before. Shooting functions take advantage of speedy processing to achieve lightning-

fast continuous shooting of up to 10 frames per second. Fast processing also makes possible Sweep Panorama

mode for recording breathtaking panoramic views, and provides users with enhanced ability to capture clear

photos even when shooting in dark environments.

In addition to these advances, the TX1 comes with a Touch Screen to easily scroll through and operate the menu,

plus all the intelligent features customers have come to expect from Sony® Cyber-shot cameras, including

Intelligent Auto (iAuto) Mode, Face Detection technology, Smile Shutter™ technology, and Optical SteadyShot™

image stabilization.

CAMPAIGN MESSAGE

: HDNA

Whether it’s the Sony

professional HD cameras used in sports and entertainment or the Sony HD products you

use at home, they all share the same genetic code. We call it HDNA. Our passion and knowledge for all things

high definition extend through every HD product we make. HDNA is what allows Sony to bring you truly

unmatched HD experiences and innovations that make it easy to get the best shot.

CATEGORY MESSAGE

Summary of content (8 pages)

PAGE 1
Sony® Cyber-shot® DSC-TX1 Digital Camera – PRODUCT INFORMATION DOCUMENT Public Announcement Date: 08.05.2009 Presales Date: 08.05.
PAGE 2
Sony® cameras and camcorders make it easy for you to get the best shot. Whether you are shooting highdefinition video, fast action photos, or party pictures, Sony’s innovative technology takes the guesswork out of it, making it fun and easy to capture stunning images. From the monumental memories that live on forever to the spontaneous moments that can’t be missed, Sony has the perfect digital camera or camcorder to fit every occasion.
PAGE 3
• Available in silver, gray, pink, and blue LONG BULLETS (MEDIUM – APPROX. LENGTH AROUND 250 CHARACTERS) • • • • • • • • • • • • • • • • • • • The TX1 now offers intuitive additions to the multi-purpose touch screen, such as the ability to select the focus point with a simple touch, scroll through images by sliding your finger across the screen and one-touch access to the MENU. The display also features improved readability with list view, index view as well as new colored icons.
PAGE 4
• • • • • • • • • • • • • • Face Detection technology detects up to eight individual faces and adjusts flash, focus and exposure to help deliver crisp, properly lit images of family and friends. Motion Detection and Face Motion Detection technologies suppress blur in faces and other moving subjects by determining the optimal shutter speed and ISO sensitivity. Pet-mode minimizes blur and glowing pet eyes when shooting moving pets by utilizing Motion Detection technology.
PAGE 5
BIONZ™ Image Processor: The BIONZ™ image processor delivers the high resolution and fast performance you expect from a Sony® digital camera. Fast processing enables Sweep Panorama Mode to create the image in seconds, clear images in low light settings, and layering one image over another to create a photo that looks just like what you see with your eyes. Handheld Twilight: Capture cleaner and sharper night shots without using a tripod.
PAGE 6
Intelligent Auto (iAuto) mode: Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot™ image stabilization, iAuto mode lets you take advantage of the latest Sony® Cyber-shot® technology without leaving auto mode.
PAGE 7
Viewing modes: Find your photos using the simple folder or calendar viewing modes. In-Camera Retouching Tools: Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions. Wide zoom display: To use the entire image area of your compatible HDTV screen (sold separately), Wide Zoom display automatically expands standard 4:3 and 3:2 images to 16:9.
PAGE 8
Non-metric weights and measures are approximate and may vary 1. Viewable area, measured diagonally. 2. PhotoTV HD viewing requires PhotoTV HD enabled BRAVIA® HDTV, and component cable (both sold separately) 3. Four preset music tracks stored in internal memory. Imported music tracks can be up to five minutes long. When using Music Transfer to download music, tracks longer than five minutes will be reduced to five minutes when uploading to the Cyber-shot® camera. 4.