Operating instructions

PACKAGING – Full packaging to blister box
www.vivanco.com
POS – Display & Shop wall
5
A clear visual segmentation of the
assortment makes for high attractive-
ness in the wall presentation, and
moreover has an outstanding effect
at a distance. Sales will be supported
by integrated displays for core pro-
ducts of the various assortment
areas.
Thanks to the well thought out grid system, the target-group-oriented packaging lends itself to spatially optimised presentation on
the shop wall. In
addition, the conspicuous design supports successful placement in the dire
ct competitive environment.
The sales displays effortlessly facilitate
multiple placements. The four bazoo product
ranges are represented by four main colours.
This colour coding system helps with
orientation from a distance and provides good
opportunities for positioning in the market.
1 – Highlighted presentation of the product
2 – Unambiguous visualisation of the brand
3 – Clear colour labelling for assortment areas
4 – Self-explanatory pictograms for product description
5 – Description in up to 18 languages
6 – Conspicuous producthighlights
1 – 3D-Poster
2 – Demo-display
3 – Top display
4 – Magnetic side banners
5 – Scanner bar
6 – Sales display
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