User Guide

Industrial Markets Solution Guide
Automotive Interior Trim Attachment
10
Key Messages
What are the Focused Messages around this 3M solution?
What are our Silver Bullets – the key differentiation that we bring to this customer?
What makes 3M UNIQUE or STRONG?
Overview/Vision:
To be the First Choice/First Call Supplier for Attachment Solutions in the Automotive Interior
Marketplace.
Differentiating Value Proposition:
3M offers High-performance Attachment Products with consistent quality and reliability that meet
Automotive Specifications and help improve production efficiency.
Our products help increase throughput and ease of assembly with die cut parts. We also help reduce
application and warranty costs with quality products. 3M’s Broad Range of Solutions provides Tiers
one-stop shopping for many of their application needs. 3M Technical Support provides customers
valuable expertise and testing to help them select the best solution for their application.
We will achieve our vision by providing the following attributes to our customers:
• Strong Price/Value Story
• Dedicated Account Focus “Partnership with Key Customers”
• Strong Channel Network
1. Converter Network
2. Distribution Network
3. Direct Adhesives Sales
• Provide Innovative Products
1. Full Attachment Solutions
2. Low Surface Energy Bonding
• Strong Quality/Technical Infrastructure to meet Customer needs
3M will Win by partnering with our Key Customers to understand their processes in order to provide
innovative and cost effective solutions in a timely manner.
• Deliver the best Value Proposition in the Market
• Align dedicated Resources in our Key Customers “Sales and Technical”
• Providing a wide range of Attachment Solutions to improve their competitive position
• Provide Quick response to customer needs