User Guide

Industrial Markets Solution Guide
Automotive Interior Trim Attachment
5
Customer Needs/Benefits Impact
KEY CUSTOMER
PROBLEMS
IMPACT /
BENEFIT
IF WE SOLVE THE
PROBLEM
WHO CARES? (KBI/KEY
DECISION MAKERS)
WHAT ARE THE
CAPABILITIES THAT
3M OFFERS THAT
WOULD HELP THE
CUSTOMER SOLVE
THESE PROBLEMS?
Customer needs
product that meets
OEM Spec.
Customer has
confidence in 3M
solution.
Design, Quality, Materials,
Process or Product Engineers
at OEM and Tier.
Testing capabilities
and core list of
products established.
Cost down pressures Maintain business
and customer
confidence,
increased efficiency.
Purchasing and
Process/Product/Manufacturing
Engineers at OEM and Tiers.
Design changes,
design optimization
Application &
Warranty Costs
Improve their
profitability.
Purchasing and Quality at
OEM & Tiers.
High-performance
consistent quality
products.
Quick turn-around
time required.
Increased efficiency. Engineering and
Manufacturing at OEM and
Tiers.
Feet on the street
with technical and
marketing support.
Trying to bond to
low surface energy
surfaces, such as
LSE plastics and
various mold
releases.
This allows design
flexibility for lower
weight and less
expensive plastic,
resulting in increased
productivity,
efficiency and
profitability.
Engineering and
Manufacturing at OEM and
Tiers.
Full range of high-
performance LSE
bonding solutions.
Some customers
may have limited
technical & quality
resources.
Save them time,
effort and cost of
testing and proving
product performance.
Engineering and Quality at
Tiers.
Application
Engineering and
Testing
infrastructure.