User Guide

Industrial Markets Solution Guide
Automotive Interior Trim Attachment
7
Competitive Comparisons
Competitor and
their market
position
Competitor Strengths Against 3M
(What they do well)
3M Strengths Against Each
Competitor
(Where they are weak)
Avery
Market Position
Market Leader
Good price/value, Automotive focused
(sales & technical), develop products
specific to Automotive Industry.
Meet OEM Specifications,
Advertising to key market.
Manufacturer/converter.
1. Low surface energy bonding.
2. 3M strong at converters.
3. 3M strong at high-performance
applications.
4. 3M is full solutions provider.
AdChem
Market Position
Own the foam houses, good
price/value for double coated tapes.
1. 3M’s new emphasis to
compete in low cost double
coated tape market.
2. 3M is strong with converters.
3. 3M local sales & technical
support.
Nitto Denko
Market Position
Spec’d in on Japanese & Asian OEM
vehicles.
3M can give local support
Tesa Tape
Market Position
Spec’d in on European vehicles. 3M can give local support
Competitive Tactics
WHAT COMPETITORS WILL STRESS
Avery AdChem Nitto
Denko
Tesa
We have a great price/value
X X X X
We’ll develop custom products for your needs
X X
We have products that meet the specs
X X X X
Technical assistance for design of laminating and
application equipment
X
Local sales office
X X
Wide selection of PSAs
X X
Technical assistance available
X X X X