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AUSOM & AUSOM News on the Internet42 v AUSOM News April 2009
Apple Inc.
Apple Previews Developer Beta of iPhone OS 3.0
Beta Release Provides New SDK, Over 1,000 APIs & 100 New Features
Apple, on March 18, 2009 previewed its
iPhone OS 3.0 software and announced the
immediate availability of a beta software release
to registered developers. The iPhone OS 3.0
beta release includes an updated Software
Development Kit (SDK) with over 1,000 new
Application Programming Interfaces (APIs)
including In-App Purchases; Peer-to-Peer
connections; an app interface for accessories;
access to the iPod music library; a new
Maps API and Push Notifications. Apple also
announced over 100 new features that will be
available to iPhone and iPod touch users this
winter including cut, copy and paste; MMS;*
landscape view for Mail, Text and Notes; stereo
Bluetooth; syncing Notes to the Mac and PC;
shake to shuffle; parental controls for TV shows,
movies and apps from the App Store; and
automatic login at Wi-Fi hot spots. The iPhone
OS 3.0 beta release will also include a new Voice
Memo app and expanded search capability for
all key iPhone apps, as well as Spotlight search
across the iPhone or iPod touch.
“The new iPhone OS 3.0 is a major software
release packed with incredible new features
and innovations for iPhone customers and
developers alike. It will keep us years ahead of
the competition,” said Philip Schiller, Apple’s
senior vice president of Worldwide Product
Marketing.
The iPhone OS 3.0 beta software and SDK
include over 1,000 new APIs and are available
today for all iPhone Developer Program
members to use for development and testing
of their apps for iPhone and iPod touch.
Included in these APIs is the ability to leverage
the incredible purchase model of the App
Store within apps. In-App Purchases will
allow developers to offer subscription content
and provide the ability to sell new content
and features in a simple and secure process.
Developers can also more easily create peer-
to-peer games for iPhone and iPod touch by
using Bluetooth.
Another key developer feature in the iPhone
OS 3.0 beta software is the ability for apps to
interface with hardware accessories, creating a
whole new element of control for iPhone and
iPod touch accessory developers as well as a new
ecosystem of solutions for customers. Developers
will also be able to use Apple’s new Maps API to
integrate Google Mobile Maps services within
their apps, which will offer Google Map tiles,
current location, custom annotations and
geocoding. The iPhone OS 3.0 beta software
includes the Apple Push Notification service,
which provides developers with a mechanism to
alert users with sounds, text or a badge.
The new iPhone OS 3.0 software will be
available to iPhone and iPod touch users this
winter with over 100 new features including
cut, copy and paste, which can be done
within or across applications; MMS to send
and receive photos, contacts, audio files and
locations with the Messages app; and the
ability to capture and send audio recordings
on the go with the new Voice Memo app.
Landscape view will be available for Mail,
Text and Notes. Search capabilities will be
expanded, allowing customers to search within
Mail, iPod and Notes or search across all key
apps by typing a key word or phrase into the
new Spotlight search, conveniently accessed
from the Home screen.
The updated Stock app will add the ability
to display recent company news and current
trading information like opening or average
price, trading volume or Market Cap, and will
offer a landscape view to see a full screen of
any stock chart. Customers will also be
able to view shared calendars right on
their iPhone with CalDAV support and
sync their calendars with iCal, Yahoo,
Google and Oracle.
Today, the groundbreaking App Store
has more than 25,000 applications
available to consumers, and 15 more
countries have been added so the App
Store is now available in 77 countries,
allowing developers to reach more than
30 million iPhone and iPod touch users
around the world. Developers set the
price for their applications and retain
70 percent of all sales revenue. Apple
covers all credit card, web hosting and
“The new
iPhone
OS 3.0 is
a major
software
release
packed with
incredible new
features and
innovations
for iPhone
customers
and
developers
alike. It will
keep us years
ahead of the
competition.”