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Ogilvy Book - CANADA LAUNCH.indd 13 1/5/2012 4:52:04 PM
Ogilvy Book - CANADA LAUNCH.indd 13 1/5/2012 4:52:04 PM
The AGA Heritage
With a history stretching back 300 years, but technology
absolutely right for modern living, the AGA is a range
cooker that charms and srs devoted aecon.
The AGA has an extraordinary history. Each AGA range
cooker is made at the historic Coalbrookdale foundry in
England, a United Naons designated World Heritage
Site. The Industrial Revoluon began on this site in 1709
when Abraham Darby rst used a new smelng process
to manufacture cooking pots – just like the ones AGA sll
makes there today. For over 300 years our crasmanship
has been recognized throughout the world. Now part of
AGA Rangemaster PLC, it is one of the few remaining cast
iron foundries in the UK.
The AGA Cooker was invented by Nobel Prize winner
Dr. Gustaf Dalen, a world renowned Swedish physicist.
Conned to his home aer a failed experiment cost him his
sight, Dalen was inspired to create a beer, simpler, more
ecient cooker for his wife Elma, who constantly had to
tend to their old-fashioned stove. Dalen was determined to
develop a cooker capable of every culinary technique which
was easy to use and that guaranteed perfect results. The
now famous AGA was born.
In 1932 manufacturing also began in Britain. Today the
AGA is solely made at the famous Coalbrookdale locaon in
Shropshire, England.
The AGA is more than a range cooker; it’s a way of life.
Owners tell us their AGA adds heart and soul to their home.
It’s impossible to think of any other household appliance
that inspires such a level of loyalty and devoon and has
such emoonal resonance with owners.
It is, without a doubt, simply a beer way to cook.
– David Ogilvy, known as the King of Madison Avenue
and the inspiraon for the series Mad Men