Managed Business Networking Solution Powering the always-on enterprise With this solution, service providers can generate new revenue opportunities by helping enterprise customers meet new network and business requirements. Managed business networking services support today’s business-critical applications, improve efficiency and reduce costs — without sacrificing network performance, resiliency, flexibility or security.
Introduction Your enterprise customers have growing bandwidth, reach and reliability requirements for their voice, data and video traffic, and they are also deploying new applications to meet crucial business objectives, such as increasing efficiency. However, most existing networks cannot satisfy these new enterprise needs because they lack flexibility and offer limited bandwidth. As a result, enterprises are demanding higher bandwidth services with application-level Service Level Agreements (SLAs).
“Legacy networks are frustratingly obsolete to the modern enterprise — their changing requirements outstrip what telcos can deliver. That’s why we’re building innovative managed network solutions on our next-generation Multi Services Platform, MSP, transforming how large enterprises do business today”.
Alcatel-Lucent Managed Business Networking Solution With the Alcatel-Lucent Managed Business Networking (MBN) solution, you can leverage core assets to generate new revenues by selling a broad selection of managed business networking services, including business virtual private networks (VPNs), business access and business security services.
As a result, you can support multiple-enterprise VPNs simultaneously over a highly scalable, converged, multi-service infrastructure, which provides greater network efficiency and reduces costs without sacrificing performance. You can also tailor business VPN services to the unique needs of each enterprise by leveraging a common IP/MPLS network with service-aware management. With these capabilities, the Alcatel-Lucent MBN solution enables you to generate new, recurring revenue streams.
Increase revenue by up-selling managed services Alcatel-Lucent’s Managed Communications (MCS) help reinforce your position with enterprise customers by offering on-demand, end-to end, high-value business communication services that optimize enterprise productivity and strengthen customer relations, while reducing costs and providing a competitive edge.
Business VPN Service Delivery Architecture The Alcatel-Lucent MBNS solution is based on the Alcatel-Lucent Business VPN Service Delivery Architecture, shown in Figure 4.
“The overall results indicate that the tested solution is one of the most comprehensive service delivery solutions available in the industry.” Dr. Bijan Jabbari, president of Isocore A choice of premium IP-VPNs and Carrier Ethernet VPNs Leveraging IP/MPLS, premium IPVPNs provide multi-site Layer 3 IP networking with the performance and resiliency necessary to run today’s latency-sensitive applications, such as VoIP and IP video, while providing a smooth upgrade path for the future.
“BT has a commitment to meet our customers’ increasing demand for Ethernet services and has therefore set out an aggressive expansion strategy for our 21CN Ethernet footprint. Alcatel-Lucent’s involvement gives us confidence we can achieve these timescales.
Key features Hierarchical QoS Service-aware management The Alcatel-Lucent service routing portfolio supports Hierarchical-QoS (H-QoS), allowing you to offer tiered and differentiated SLA guarantees. With H-QoS, a single access connection can support an aggregate SLA for multiple enterprise VPNs, as well as distinct SLAs for different applications within each service.
Containing OPEX with the Alcatel-Lucent 5620 Service Aware Manager Forrester Consulting examined the potential ROI service providers can realize by deploying the Alcatel-Lucent 5620 Service Aware Manager (SAM). Based on interviews with four existing customers, Forrester constructed a TEI framework for a composite organization and associated ROI analysis to illustrate the financial impact areas.
Forrester also carried out in-depth interviews with senior operations representatives from: These in-depth interviews showed that using the Alcatel-Lucent 5620 SAM: 1. TELUS, the public Canadian telecommunications company • Dramatically accelerates service provisioning 2. NextGenTel, a fast-growing private xDSL operator in Europe • Improves network visibility overall, allowing for more efficient management of errors and other problems 3.
Extending service reach with Managed Business Access With the Alcatel-Lucent MBN solution, you can offer optional Ethernet-based managed business access services to help you increase service footprint and generate recurring incremental revenue. Ethernet is ideally suited for managed business access because it provides a universal handoff with clear service demarcation and greater service flexibility.
“Managed services delivered by a service provider is an increasingly popular and preferred alternative to internal management of networkbased services.
Securing the network with Managed Business Security As enterprises extend their business-critical applications to customers, partners and suppliers, security is crucial. Today’s new security solutions must make sure that access to enterprise assets is provided only to authorized users, while integrating with existing enterprise security applications such as intrusion detection, e-mail scanning and content filtering.
Value for service providers With the Alcatel-Lucent MBN solution, you gain the ability to: • Leverage core assets to generate new revenues from enterprise customers • Extend the reach of Business VPN Services with a portfolio of managed CPE • Deploy and tailor services quickly, accurately and cost effectively to meet the needs of individual enterprises • Provide a range of managed Business Security Services, including secure remote access over the Internet and managed firewall services • Build a foundation
Alcatel-Lucent has developed a business case model that evaluates the potential savings available when an enterprise decides to choose a service provider’s managed business networking service, based on the Alcatel-Lucent MBN solution. The business case compares total cost of ownership differences between the present mode of operation and future mode of operation for a typical SME. It demonstrates potential cost savings of 22 percent for a typical SME across five categories: Figure 5.
“With its integrated solutions approach, including joint marketing and service support, Alcatel-Lucent is clearly the best candidate to help us expand our footprint and enhance our service mix so we can stay ahead of incumbents.” A d r i a n H o b b i n s, C h i e f T e c h n o l o g y O f f i c e r , Exponential-e VPN Consultative Marketing Program Alcatel-Lucent’s VPN Consultative Marketing (VCM) program helps service providers develop and grow their managed VPN services business.
Partnering with Alcatel-Lucent In today’s competitive markets, launching any new service requires flawless execution. Implementing a managed business VPN service affects many assets and activities of your operation, including networks, applications, OSS/ BSS, processes and organization. Each service provider has unique needs for a managed VPN offering, which requires considerable planning, design, integration, implementation and project management.
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