Brochure

“ The key elements of Scandinavian design
– understated elegance, high-quality
craftsmanship and natural materials –
are reflected in ASKO’s design language.”
Jon Carlehed, Head of Design at ASKO Appliances.
Scandinavian design
The combination of everyday functionalism, environmental
concern and clean, pleasant lines is the principal hallmark of
Scandinavian design – and that of ASKO. The fundamental idea
is that carefully designed products should improve people’s
quality of life. To distinguish ourselves in a market of cluttered,
complex and voluptuous designs, we aim for a soft, humanistic
minimalism based on the principle of quiet being the new
loud. The key elements of Scandinavian design – understated
elegance, high-quality craftsmanship and natural materials –
are reflected in ASKO’s design language. Much emphasis is
also placed on functionality. We strive to make life easier by
offering truly user-friendly interfaces, integration of practical
functions and trouble-free, durable products that please people
for a long time.
The other way
Everything ends up in bedsheets and laundry
gets tangled up
The rotating drum causes the clothes to rotate in the same
direction. In the end, they get tangled up with each other. The
result is more trouble and a significantly poorer drying result.
Too noisy and vibrations
Living next door to the laundry room or having the washing
machine in or nearby the kitchen creates a poorer audio
environment and in the long run is perceived as very
disturbing.
Dirty rubber ring
Lots of dirt and bacteria accumulate in the rubber seal.
It causes bad odors and requires regular and time-consuming
cleaning. The rubber seal is also the part of the washing
machine that breaks first.
Door too small
Many people with large and active families often wash several
times a day. In such a situation, loading and unloading can be
extra difficult. The washing machine opening is too small and
the clothes get stuck in the rubber seal.
The ASKO way
Butterfly drying
We have solved this problem by creating a unique solution that
we call Butterfly drying. The two paddles inside the machine
gently push the clothing in a figure eight, to spread the
garments out and allow air to evenly circulate through them.
This prevents bundling and minimizes creasing in your clothes.
Vibration-free spinning
All our washing machines have the unique Quattro
Construction™. The inner and outer drum rest on four shock
absorbers that are attached to the bottom plate. Spinning
causes virtually no vibrations.
Hygienic Steel Seal™
A better alternative to the traditional rubber seal is the hygienic
and maintenance-free Steel Seal™ solution that you find on all
ASKO washing machines. There is simply no place for dirt to
gather, eliminating the need for regular cleaning.
Big doors on all ASKO washers
The doors on all ASKO washing machines have a large
porthole diameter of 12 inches. The fact that they lack the
traditional rubber seal also makes loading and unloading
considerably easier.
Eliminating your biggest troubles
In the work to develop our latest washing machines and dryers we met consumers. These meetings
became small narratives with different views, ideas and wishes. We learned a lot and started developing
a new generation of washing machines and tumble dryers with many improvements and solutions.
Here we have collected some of the most common concerns and how we resolve them.
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