® Avid Interplay Pulse User’s Guide Version 1.
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Contents Using This Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Chapter 1 Avid Interplay Pulse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Using the Interplay Pulse Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Publish to Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Exporting as an AAF File . . . . . . . . .
Using This Guide This guide is intended for users of an Avid Interplay Central system with the Interplay Pulse feature. This guide describes product features and basic user procedures, such as Interplay Pulse multi-platform publishing. Before you can use Interplay Pulse, your Avid Professional Services representative must install and configure Interplay Pulse in your Interplay Central environment.
1 Avid Interplay Pulse Avid Interplay Pulse allows users to publish news stories and audio and video content directly from the Interplay Central interface to multiple outlets: • Corporate and broadcast Web sites and Web content management systems • Social media services such as Facebook® and Twitter® • Online video platforms such as YouTube™ and Brightcove® Before you can use Interplay Pulse to publish to these services and platforms, you need to configure profiles in Interplay Central for specific ta
Using the Interplay Pulse Layout Using the Interplay Pulse Layout When you have created your system and user profiles, you can create and publish your packages using the Interplay Pulse layout in Interplay Central. The Interplay Pulse layout displays different options when you select Social Message, Web Story, or Packages in the Platform pane. The following illustration shows the Interplay Pulse layout with Social Message selected in the Platform pane.
Using the Interplay Pulse Layout Pane or Area Description 1 Launch A pane from which you navigate to various locations. This pane displays remote file systems, local file systems, and other locations for assets. 2 Interplay Pulse Creation area An area in which you can select a platform for your package or review and confirm specific packages for the available targets.
Publish to Social Media Publish to Social Media Interplay Pulse allows you to create your package, including text and media, and then to manage the flow of assets and metadata through the transcode process and the delivery of the package to online, mobile, and social media platforms. The integration of these processes with the Interplay Central interface makes publishing your content to multiple outlets simple and efficient.
Publish to Social Media 3. Click the Social Message pane. The Social Message pane opens. Social Message pane: iNEWS story loaded in the Message box; target buttons; Profiles and Video Profiles menus; selected profile; Attach/Remove Video button; Scheduler, Load iNEWS Story button 4. Click Load iNEWS Story. The Message text box displays the iNEWS story, with all production cues removed and the character count listed below the text box.
Publish to Social Media 6. Select a social media target — for example, Facebook. You can select multiple targets. Settings display in the Social Message tab for each target you select. The text in the Message text box automatically displays in the message box for each target. If the story text exceeds the maximum length for a social media target, the story appears truncated in the message box. 7. Click the Profiles menu, and select a profile. You can select multiple profiles for each target.
Publish to Social Media d. If necessary, add or update any metadata to the profile fields that require information. e. Click Attach Video. The video displays in the Video area of the Social Media pane and a sequence is automatically created. The Attach Video button changes to the Remove Video button. 10. Click Post. The story is sent for approval and the Social Media pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 24.
Publish to Social Media 3. Click the Panes Menu button and select Social Message. The Social Message pane opens. Social Message pane: Social media target buttons; Profiles and Video Profiles menus with selected profile; Attach/Remove Video button; video target buttons, Scheduler 4. In the Message text box, type the text for the applicable platform. The text in the Message text box automatically displays in the message box for each target. 5. Click Attach Video.
Publish to Social Media 7. Click the Profiles menu, and select a profile. You can select multiple profiles for each target. Profiles display in the Selected Profiles area. System profile User profile If you want to delete a profile, click the “x” next to the profile name. 8. Click Post. The story is sent for approval and the Social Media pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 24.
Exporting as an AAF File Exporting as an AAF File If you want to create a reference media file to be transcoded by another encoding application — for example, Telestream Vantage — you can export your sequence as an AAF file and send it to a folder destination designated for passing the file to your encoder.
Publish to the Web 4. Type a name to use for the Video ID in the text box. 5. Click the Profile menu and select an AAF profile. The AAF Settings dialog box displays the options associated with the selected AAF export profile. 6. If you want the export operation to replace a media file with the same filename in the file export location, select Overwrite. 7. If you want to assign a high priority status to the export operation, select High Priority. 8. Click Export.
Publish to the Web When you publish to a corporate Web site, Interplay Pulse sends your package to your content management system (CMS). The CMS determines when the media package is published to your corporate Web page, depending on how your CMS has been configured. Publishing from iNEWS to the Web If you want to publish an iNEWS story to a Web site, you can load the story from your iNEWS queue. This automatically removes production cues, and adds text to some of the fields for your package.
Publish to the Web 3. Click the Panes Menu button and select Web Story. The Web Story pane opens. The options available depend on which Web CMS settings your Interplay Central administrator has configured. Web Story pane: Title, Lead, and Body text boxes; Selected Profiles 4. Click Load iNEWS Story. The Title and Lead text boxes display the story slug, and the Body text box displays the iNEWS story.
Publish to the Web 6. Click the Profiles menu, and select a profile. You can select multiple profiles for each target. Profiles display in the Selected Profiles area. System profile User profile If you want to delete a profile, click the “x” next to the profile name. 7. To add a video to your package, do the following: a. Double-click a video asset in the Asset pane or drag the video asset to the Media viewer. The video asset displays in the Media pane.
Publish to the Web 8. Click Send draft. The story is sent for approval and the Web Story pane clears all fields. For information on approving stories for publishing, see “Review and Approval” on page 24. Publishing from Interplay Production to the Web You can also publish your package to a Web site without using an iNEWS story by selecting video from Interplay Production, adding and modifying the text for the story, and submitting the package for approval. To prepare a video for publishing to the Web: 1.
Publish to the Web 3. Click the Panes Menu button and select Web Story. The Web Story pane opens. The options available depend on which Web CMS settings your Interplay Central administrator has configured. Web Story pane: Selected Profiles; Add/Remove Video button; Update Poster Frame button; Add/Remove Image button; Update Image button 4. Click Add Video. The video displays in the Video or Image area of the Web Story pane.
Review and Approval 7. (Option) Add, delete, or modify text in the text boxes for the story title or headline and any other text boxes. The fields requiring text depend on your Web CMS configuration. Some text boxes — for example, the Body or Story Body text box — include a rich text editor that allows you to edit your content and to format text to match the styles used on your Web site. 8.
Review and Approval The Packages pane allows you to do the following: • View and sort a list of all packages submitted for publication. You can also delete packages from the list. • Filter the list based on a range of dates, or filter the list by users, status, and online service or platform. • Select a package to edit, allowing you to modify the story or the associated video. • Approve and publish packages to any available target.
Review and Approval 5. To sort the list, click the Sort arrow at the top of each column in the Packages pane. 6. If you want to review or edit one of the packages, do the following: a. In the item listing you want to review, click Edit. The selected package opens in either the Social Messages pane or the Web Story pane. b. Make the changes you want, and then click Update. The application saves your changes and opens the Packages pane. To filter the list of messages: 1. Click Filter Content.
Review and Approval To review and approve media packages: 1. Click the Panes Menu button and select Packages. The Packages pane opens and displays all packages. Packages pane, listing all media packages: Refresh button; Edit/View button; Approve/Publish button 2. To approve and publish the package to an online target, do one of the following: t To publish an unscheduled package, click Publish. t To approve a scheduled package, click Approve.
2 Workflows for Avid Interplay Pulse The following topics provide an overview of the workflows possible in Interplay Pulse in an Avid Interplay Production environment that includes Avid iNEWS. • Media Flow from Ingest to Publication • Interplay Pulse Roles Media Flow from Ingest to Publication Interplay Production and Interplay Central Workflow Interplay Central delivers workflow tools for media professionals using either Avid iNEWS or Interplay Production, or both.
Media Flow from Ingest to Publication News Show 1 1 2 3 Capture Server Ingest operator Interplay Database Show Producer iNews server Interplay Capture Workstation Story 1 Studio Recordings 4 1 1 4 Video editor ISIS Airspeed 5000 Tapes Editing Client (NC, MC) SEND TO PLAYBACK 1 1 4 Journalist NewsCutter & Media Composer Interplay Central 1 1 1 File ingest A/V Material flow tapes , forms ...
Media Flow from Ingest to Publication Interplay Pulse Content Creation and Distribution Avid Interplay Pulse allows users to publish news stories and audio and video content directly from the Interplay Central interface to multiple outlets, including corporate and broadcast Web sites, social media services, and online video platforms. The workflow described here covers both the content creation within Interplay Pulse and the distribution process for publication to the Web and social media sites.
Interplay Pulse Roles 7 8 When the iNEWS stories with their associated media are finished, journalists or producers create Web packages in Interplay Central and send them to a Web-based Content Management System (CMS). Packages can contain the following: • Text • Pictures (created from a video frame) • Links to video, stored on the Online Video Platform (OVP) by Interplay Pulse.
Interplay Pulse Roles • News Producer — reviews and approves Web and social media packages prior to posting, and views final posts from the link created in the Packages pane. • Web Producer — receives raw Web package in a CMS Inbox and then modifies it for Web publication. The Web Producer also views the final post with the link created in the Packages pane.
Interplay Pulse Roles Advance Journalist In this role, a reporter creates both the text and video elements for the story which get published to various social media and Web site platforms. The Advance Journalist can complete this workflow entirely within Interplay Central, again using the Interplay Pulse layout. n If the reporter has already created the story using the Video layout, then the reporter should switch to the Interplay Pulse layout to enable the social media publishing part of the workflow.
Interplay Pulse Roles 3 The journalist chooses an OVP — for example, YouTube or Brightcove — and provides any additional information, such as tags or categories, for the video provider's site to help Web users find the story. Then the journalist clicks Post to forward the item for approval by the social media producer. As before, the item does not get posted until the News Producer approves it. For publishing to a Web site, the journalist uses the Web Story pane.
Interplay Pulse Roles News Producer The News Producer reviews all content submitted for social media or Web publication. The News Producer can be multiple people or a single person, depending on the size and scale of the organization. 1 Review & Approval Interplay Central with Interplay Pulse Social media producer Social media 2 Publish Story Web CMS Central Server With Pulse OVP Story Video 1 For this role, the News Producer uses the Packages pane of the Interplay Pulse layout.
Interplay Pulse Roles 2 The producer selects Publish to approve the content. The publishing operation triggers the background transcoding processes required for video publication to the OVP. The producer can monitor the progress of the action c by refreshing the view. For social media messaging, the producer posts messages after the transcode process completes. Once the producer posts the message, it can be viewed by clicking the link posted in the Packages pane.
ACILNRSW Index A L Advance Journalist 33 Layouts Interplay Pulse 9 C Combined Messages pane 24 N News Producer 35 I iNEWS Journalist 32 Interplay Pulse Advance Journalist 33 approving media packages 26 Combined Messages pane 24 Content creation and distribution workflow 30 described 8 iNEWS Journalist 32 Interplay Production and Interplay Central workflow 28 News Producer 35 publishing from iNEWS to social media 11 publishing from iNEWS to the Web 19 publishing from Interplay Production to social me
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