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Last Updated: Thu, May 4, 2017 Data Standard: FOOD PREPARATION TOOLS & ACCESSORIES Page 1 of 13

FOOD PREPARATION TOOLS & ACCESSORIES

Assorted Bakeware & Cookware Sets

Tea Pots, Stovetop Kettles & French

Presses

Measuring Cups and Spoons

Baking Dishes (Individuals/Packs)

Can & Jar Openers

Kitchen Timer and Food Thermometer

Baking Dishes (Sets)

Meat Grinders & Tools

Knife Storage

Baking Pans (Individuals/Packs)

Knives (Individuals/Packs)

Knife Sharpeners

Baking Pans (Sets)

Knives (Sets)

Baking Tools and Decorating

Accessories

Baking Sheets (Individuals/Packs)

Kitchen Utensils & Specialty Tools

Cookie Presses, Cutters & Other Tools

Baking Sheets (Sets)

Kitchen Shears, Slicers, Choppers &

Mandolines

Other Products Accessories

Cooking Pots, Pans, Steamers & Boilers

(Individuals/Packs)

Graters, Zesters & Peelers

Cooking Pots, Pans, Steamers & Boilers

(Sets)

Cutting & Serving Boards

Woks, Griddles, Skillets, Frying and Grill

Pans (Individuals/Packs)

Food Scales

Woks, Griddles, Skillets, Frying and Grill

Pans (Sets)

Colanders, Food Strainers & Funnels

Pasta Maker

Salad Spinners

Microwaveable & Specialty Cookware

Mixing Bowls

The Home Depot

STYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS ...................................................................................... 2

ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) ...................................... 3

NUMBER AND MEASUREMENT GUIDELINES ........................................................................................ 4

PRODUCT NAME AND MARKETING COPY ............................................................................................ 6

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS ........................................................................... 9

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM ....................................................................... 10

HTML COLOR TABLES ........................................................................................................................... 10

PRODUCT FILE FORMAT AND REQUIRED ASSETS ................................................................................. 10

IMAGE EXAMPLES................................................................................................................................ 12

Summary of content (13 pages)

PAGE 1
FOOD PREPARATION TOOLS & ACCESSORIES Assorted Bakeware & Cookware Sets Tea Pots, Stovetop Kettles & French Presses Can & Jar Openers Meat Grinders & Tools Knives (Individuals/Packs) Knives (Sets) Baking Dishes (Individuals/Packs) Baking Dishes (Sets) Baking Pans (Individuals/Packs) Baking Pans (Sets) Baking Sheets (Individuals/Packs) Baking Sheets (Sets) Cooking Pots, Pans, Steamers & Boilers (Individuals/Packs) Cooking Pots, Pans, Steamers & Boilers (Sets) Woks, Griddles, Skillets, Frying and Grill Pans
PAGE 2
CHECKLIST FOR ONLINE SKU REQUIREMENTS All items must be entered into the IDM Vendor Portal (or communicated to your digital content analyst) before the SKU will be moved out of Vendor Enrich. FOOD PREPARATION TOOLS & ACCESSORIES– ALL PRODUCTS REQUIRED Super SKUs Items in this category should be Super SKU'd where possible based on the existing variant attributes (i.e. size, color/finish, etc.) for the category.
PAGE 3
ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
PAGE 4
NUMBER AND MEASUREMENT GUIDELINES Use the US system of measurements; do not use the metric system. Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions. Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100 Watt). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e.
PAGE 5
Temperature and Degrees Percentages Exponents Last Updated: Thu, May 4, 2017 Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius You can create the degree symbol using Alt + 0176 Always use the percent symbol (%) instead of the word “percent” Do not include a space between the measurement and the percent symbol Do not use the shortha
PAGE 6
PRODUCT NAME AND MARKETING COPY PRODUCT NAME The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of FOOD PREPARATION TOOLS AND ACCESSORIES. DO NOT include the manufacturer brand name in the product name.
PAGE 7
Product Naming Formula {Series} + {Feature} + {Material} + [Product Type] + {Quantity if more than 1 “(#-Pack)”} Product Naming Example Naturals Non-Stick Baking Sheet (2-Pack) Metal Baking Sheet Baking Sheets (Sets): Product Naming Formula {Series} + [# of Pieces “-Piece”] + {Feature} + {Material} + [Product Type] + [“Set”] Product Naming Example Hybrid 4-Piece Non-Stick Baking Sheet Set 2-Piece Ceramic Baking Sheet Set {Series} + {Feature} + [Display Type] + [“Food Scale”] Product Naming Example Mercado
PAGE 8
Microwaveable & Specialty Cookware: Product Naming Formula {Series} + {# of Pieces “-Piece”} + {Material} + {Color} + [Product Type] + {“Set”} + {“with” Feature} Product Naming Example M-Cuisine 3-Piece Glass Microwaveable Cookware Set with Cool Touch Orange Popcorn Popper Tea Pots, Stovetop Kettles & French Presses: Product Naming Formula {Series} + [# of Cups “-Cup”] + {Color/Finish} + [Product Type] Product Naming Example 6-Cup Tea Pot Crescendo 12-Cup Stainless Steel Tea Kettle Can & Jar Openers: Produc
PAGE 9
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS FEATURE BULLET RANKING AND EXAMPLES     A minimum of 4 bullets is required for products in this category.
PAGE 10
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM To ensure an optimum customer experience on homedepot.com, the following product image requirements have been established. SIZE  All images must be at least a minimum of 1000 pixels x 1000 pixels PHOTOGRAPHY All products must be digitally photographed out of the package with the exception of products that are typically represented in the package, such as extension cords, fasteners, etc.
PAGE 11
FILE FORMAT and NAME  Image files MUST be in JPEG format.  The format for naming your asset should enable users to quickly associate an asset to an item.  Example: yourModel#_productimage.jpg, your UPC_productimage.jpg, yourModel#_lifestyle.
PAGE 12
IMAGE EXAMPLES Solo/Product Set Image (Required) Front-facing image that displays product on an all-white background (hex code #FFFFFF) with no props. *Required for ALL items Close-up/Feature Image (Required) Zoomed-in image that highlights a specific special feature. (EX: Electric features or comfort handles, etc.
PAGE 13
Back-View Image Image that displays the back of a product on an all-white background (hex code #FFFFFF) with no props. *Recommended Image Top-View Image Image that displays the top of a product on an all-white background (hex code #FFFFFF) with no props. *Recommended Image Props Image Image that displays the product with props on an all-white background (hex code #FFFFFF). *Recommended Image Color Swatch (Required for ALL Super SKU Items) Represents pattern or color of product.