Design Guide

8 | Design Philosophy Design Philosophy | 9
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Bosch design philosophy
These are the principles that guide every Bosch product .
For over 100 years, Bosch appliances have embraced a tradition of timeless design that’s
both purposeful and beautiful. We see the beauty in simple, streamlined aesthetics that
result from how our products are actually used.
Symmetry
Balanced, symmetrical
lines offer a timeless look
that’s pleasing to the eye
and offers a distinctive
family appearance.
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Proportions
The harmonious
arrangement of varying
elements result in a
sophisticated, well-
balanced design.
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Materials
The use of premium
materials makes our
appliances visually
arresting and offers a
tactile sense of quality
that you can feel.
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Illumination
Subtle, purposeful
illumination enhances
usability while creating
an emotional connection.
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Alignment
Flush, well defined surface
contours, unified design
elements and tight panel
gaps indicate an elevated
level of engineering
precision.
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Subtlety
Subtle, thoughtful details
delight the user in
unexpected ways and
improve the overall
experience of our appliances.
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Integration
From kitchen designs
ranging from modern
to transitional, Bosch
appliances naturally
integrate with any style.
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Color Palette
From classic black and
white, to metallic tones and
red/white accent lighting,
our affinity for neutral colors
helps seamlessly blend our
appliances into a range of
kitchens.
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Longevity
With enduring, timeless
design and lasting quality,
every Bosch appliance
beautifully withstands the
test of time.
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Form + Function
Bosch design is equally
purposeful and beautiful,
creating a lasting
and rewarding user
experience.
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