Specifications

Whether you seek a routine service such as lubrication and the
seasonal protection of the cooling system, or an unusual service
operation such as might be occasioned by traffic damage, real pro-
tection for you lies in reliance upon Cadillac Authorized Service.
; Time Saving
There is time saving to be considered. There is the added protection
of responsibility assumed by an Authorized Service Station. And
there is the satisfaction that comes from the sure knowledge that you
are getting Cadillac caliber workmanship and Cadillac quality
materials and parts.
5 Personal Interest
Y
r
our Cadillac Dealer and, in fact, any Cadillac Authorized Service
Station anywhere, has a close personal interest in keeping your Cad-
illac at its best. You can best insure the continuation of your Cadillac's
high standard of performance by depending always upon Cadillac
Authorized Service.
". Owner's Service Policy
Read your Owner's Service Policy carefully. It lists numerous
privileges to which you are entitled as a Cadillac owner. These
privileges include free inspection ami adjustments the first 90 days
or 4,000 miles of ownership, replacement without charge of any
parts adjudged by this company to be defective under its warranty,
and free inspection at any time provided no disassembly of parts is
required.
3' Your Identification Card
You received an Identification Card when delivery of vour car was
made. This card entitles you to the same consideration at any Au-
thorized Service Station in the United States or Canada you would
receive at the service station of the Dealer from whom your Cadillac
was purchased. Sign your Cadillac Identification Card and keep it
at all times in the holder provided on the right cowl pad.
1»
Your pride in the beauty of your Cadillac is one of the important
pleasures of Cadillac ownership. Nothing has been spared to create
a symphony of flowing line, gleaming metal, satiny finish. Naturally,
you intend to keep your Cadillac looking its best.
Our recommendation is an occasional Cadillac Blue Coral beauty
treatment—using an exclusive Cadillac tech- -r^»
nique with approved Cadillac materials. Traffic ^Ei.
dirt and grime disappear and all the full love- BMBM
liness of your Cadillac's superb finish stands
revealed. It's a wise protection available at
any Cadillac Authorized Service Station.