EOS Digital for Professionals Brochure

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PHOTOJOURNALISM
One of my greatest chal-
lenges is to capture fresh,
new images of events that have
been photographed hundreds of
times before, so I’m always on
the lookout for new technology
that might give me an edge. The
EOS-1D Mark III’s Live View Func-
tion has the potential to revolu-
tionize remote photography,
allowing me to mount cameras
in locations
I could
only have
dreamed of
in the past.
— Vincent Laforet
Canon Explorer of Light
& PrintMaster
Redesigned Viewfinder with 100% Coverage
The EOS-1D Mark III viewfinder incorporates an entirely
new optical system developed by Canon. It employs a
larger pentaprism for higher viewfinder magnification
and a brighter, sharper viewfinder image. The new design
continues to provide full 100% coverage, which means
what you see is what you get—no more, no less. The
finder also features a high eyepoint design for easier
viewing of the entire image and information area. Dioptric
adjustment from -3 to +1 is included, as is an eyepiece
shutter with high-visibility gray blades.
Large 3.0-inch LCD Monitor
with Live View Function
The EOS-1D Mark III’s LCD moni-
tor is a full 3.0 inches diagonally,
unsurpassed by any competitive
digital SLR.* The bigger image area makes it easier than ever
to confirm capture, check memory card contents, confirm
shooting parameters, and access all menu options.
Moreover, the EOS-1D Mark III features a sophisticated Live
View Function, which makes the 3.0-inch LCD monitor a real-
time finder. When the Live View Function is enabled, the
reflex mirror is locked up and the shutter opened. The image
output from the CMOS sensor will be displayed in real time
on the LCD monitor at 100% coverage. A selectable portion
of the image can be magnified by 5x or 10x to aid in precise
manual focusing. Focus, exposure check, composing, and
shooting can all be accomplished in this mode.
Live View Function
Live View Function is convenient for tripod-mounted shoot-
ing, macro work, and other situations in which it is a
physical strain to keep the eye at the viewfinder. The
Live View Function image can also be displayed on a TV
monitor which is ideal for showing images, as they are
composed, to clients and portrait subjects as well as view-
ing on a computer monitor. With Canon EOS Utility software
installed on the computer, you can check and adjust focus
and composition in real time. You can even manually focus
and fire the camera remotely from the computer. Wireless
remote capture is available by using the WFT-E2A.
Unparalleled Exposure Control
Canon EOS SLR cameras offer the
photographer AE (auto exposure)
with the widest range of metering
options. Full-frame evaluative metering
combines the EOS 63-zone sensor with
focusing point data. Center-weighted
metering is available for those who
prefer a more traditional pattern. Partial metering limits
readings to sensor zones in the center of the image area,
concentrating readings in the central 13.5% of the picture
area. Spot metering provides pinpoint readings and is
suitable for advanced exposure control in tricky lighting
conditions. And there’s Multi-Spot Metering, making it
possible to take up to eight separate Spot readings, and
have the camera automatically average them.
3.0"
42
45
A Bigger, Brighter, Better View
of the World
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Camera: EOS-1D Mark III
Lens: EF 70–200mm f/2.8L IS USM
©2008 Vincent Laforet All Rights Reserved
Camera: EOS-1D Mark III
Lens: EF 70–200mm f/2.8L IS USM
©2008 Vincent Laforet All Rights Reserved
*As of January 2008.
PHOTOJOURNALISM