EOS Digital for Professionals Brochure

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Camera: EOS 5D

Lens: EF 70–200mm f/4L IS USM

Picture Style: Landscape

Capture Your Vision with Precision

Full-frame CMOS Sensor (Actual Size)

LANDSCAPE

Scrambling up numerous

windswept 50-foot dunes—

sometimes in driving rain—to

photograph the “Legendary Golf

Links of Ireland,” I quickly came

to appreciate the lighter weight

and smaller size of the EOS 5D.

Yet, despite its compact size,

the 5D is truly a no-compromise

camera. I enjoy the full-frame

sensor and have resolution to

spare. Paired

with EF IS lens-

es, the 5D has

been the ideal

tool for me.

”

— Anthony Edgeworth

Canon Explorer of Light

“

The Canon CMOS Sensor Advantage

Proprietary Canon CMOS (Complementary Metal-Oxide

Semiconductor) sensors—whether the full-frame 12.8-

megapixel CMOS sensor in the EOS 40D or the APS-C

size sensor in the EOS 30D—capture image data with

exceptional clarity and efficiency. They incorporate

sophisticated Canon on-chip noise reduction technology

and ensure outstanding color rendition and image detail.

Canon’s DIGIC Image

processors

Canon’s unique DIGIC Image

Processors combine with Canon’s

CMOS sensor technology to

achieve superb performance.

DIGIC Image Processors’ outstanding power works with

the multichannel sensor signal and high-speed buffer

memory to deliver significantly improved camera response.

Image quality is now even better, and power consumption

has been further reduced.

Big, Bright

LCD Monitors

Both the EOS 5D and

new EOS 40D have

large LCD monitors for

easy image review and

menu operation.

Picture Style

Picture Style is to the digital photo-

grapher what changing film types was

to the film shooter. Six different Picture Style settings

give a variety of different “looks,” and each can be further

fine-tuned by the user. Color Saturation, Color Tone,

Contrast, and in-camera sharpening are all adjustable,

over a broad range. Black & White images can also be

recorded, using the Monochrome Picture Style.

Standar d – For crisp,

clean images with good

sharpness and vivid

color reproduction—

ideal for general shoot-

ing, requiring little to

no post-processing.

Portr ait – Color setings

are warmed for pleasing

skin tone reproduction.

Slightly weaker sharp-

ening than the

Standard mode yields more natural skin and hair detail.

Landscape – Color settings are optimized for deep blues and greens for

more saturated skies and greenery. Slightly stronger sharpening than

the Standard mode yields more crisply defined image elements, such as

mountains, trees, and buildings.

Neutr al – Provides natural color reproduction with no in-camera sharpening

applied—a good choice for images that will be post-processed.

Faithful – Delivers the most accurate color rendition when shooting under

5200K lighting. No in-camera sharpening is applied.

Monochrome – Sharpness and contrast can be adjusted and users can

mimic the effect of colored filters with traditional B&W film and/or add a

colored tint to images as well.

3.0"

Standard

EOS 40D

LANDSCAPE