EOS Digital for Professionals Brochure

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Camera: EOS-1Ds Mark III
Lens: EF 50mm f/1.2LUSM
©2008 John Huba All Rights Reserved
Maximize the Beauty
in Tonal Accuracy
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BEAUTY
The EOS System has always
been my choice for loca-
tion shooting, however when
photographing in-studio, I
turned to medium format. Now
with the EOS-1Ds Mark III and
it’s phenomenal 21.1-megapixel
sensor, I have
the perfect
camera for
both studio
and location.
”
— John Huba
Canon PrintMaster
“
Superb Color Accuracy
The combination of advanced technologies
embodied in the Canon CMOS sensor and
dual “DIGIC III” Image Processor enables
digital capture of unprecedented quality. Color richness and
accuracy are outstanding thanks to a multilayer low-pass
filter in front of the sensor that isolates false colors. With
the low-noise performance of the Canon CMOS sensor, cap-
tured images rival the rich, silky-smooth quality exceeding
the performance of the finest-grain color films.
Advanced 14-bit A/D Conversion
The EOS-1Ds Mark III employs 14-bit converters to process
the output of the imaging sensor. Compared to the 12-bit
converters used in most digital cameras, the Canon
design ensures smoother tonal transitions, more natural
gradations, and superior color fidelity. RAW images are
recorded at 14 bits so that processed 16-bit TIFF images
contain the full range of tonal values captured by the sensor.
Numerous Recording Options
The EOS-1Ds Mark III provides a versatile range of recording
quality options, enabling photographers to select optimal
file sizes and resolutions for any given job. Multiple
compression rates are available via the menu. All quality
level combinations, including JPEG, RAW, sRAW, RAW+JPEG,
and sRAW+JPEG can also be accessed directly using the
Quality button and the Quick Control Dial.
Picture Style
The myriad features and settings
available to the digital SLR user can
be daunting. Even the most proficient professional might
occasionally have doubts as to whether all of the camera
settings are optimal for the shot. The ingenious Canon
Picture Style feature comes to the rescue, providing a
number of user-friendly presets that eliminate the need to
make numerous individual changes to camera settings.
They enable the photographer to
make optimal choices based simply
on the type of shooting. The Picture
Style feature is flexible, allowing
you to fine-tune individual camera
settings—such as sharpening, con-
trast, color tone, and saturation—
as desired.
Dual “DIGIC III” Processor
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Portrait
BEAUTY