Brochure

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usa.canon.com/eos
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EOS CAMERAS
professional users. Their Graphic User Interface
is faster, more precise and more intuitive
than ever. The menu structure has been
redesigned so that frequently used functions
previously buried in the menu hierarchy are
brought to the front. Operations previously
assigned to buttons, controls, menus and
custom functions have been consolidated for
quick access in the menu, helping to ensure
the photographer can concentrate on shooting
images with the knowledge that the camera’s
settings are just right. Select EOS cameras
offer operational help through the press of
the Info button, identifying features quickly,
instructing on their use and minimizing
confusion, even for photographers operating
the camera for the first time.
Enhanced GUI
(Feature Guide, Easier Menu System)
While Canon’s Graphical User Interface has
long been the industry standard, Canon is
constantly refining and developing new
features for a smoother user experience.
Accordingly, the GUI has been revamped for
the EOS-1D X and EOS 5D Mark III cameras
based on the response and feedback of
High Dynamic Range
Perfect for capturing scenes with
extreme highlights or shadows,
High Dynamic Range (HDR)
shooting is a feature found in
select EOS cameras. HDR merges three images
of varying exposure, in-camera, capturing a
broad range of shadow and highlight detail
and delivering an image with stunning tonal
range. Adjustable to cover a range of ±3 stops,
and with five different effect settings on select
EOS cameras, HDR recording expands the
parameters of the light and dark detail a
camera can actually record, displaying a range
of depth and detail previously impossible in
image capture.
Shooting Modes
Beyond normal shooting modes
such as Auto, Aperture priority
and Shutter priority, select
EOS cameras offer shooting
features such as Picture Style
technology, which helps
optimize camera settings for
subjects like landscapes and portraits, even
monochromes. For even more creative imaging
freedom, Canon developed Basic+. Basic+ makes
it easy to create whatever image effects are desired
using two option categories: In “Shoot by ambiance
selection,” standard white balance and exposure
compensation are altered according to the chosen
ambience, such as vivid, soft, warm, intense, cool,
brighter, darker and monochrome. In “Shoot by
lighting or scene type,” white balance is adjusted
according to selections like daylight, cloudy,
shade, tungsten, fluorescent and sunset. These
features, complemented by the Canon Auto
Lighting Optimizer, Lens Peripheral Illumination
Correction, Highlight Tone Priority and Noise
Reduction, help ensure accurate, nuanced results.
Scene Intelligent Auto
Scene Intelligent Auto, found
on select EOS cameras, merges
a number of very complex
measurements into settings that
help create photographs of gorgeous tonality,
accurate color, sharp focus and phenomenal detail.
Picture Style Technology
With the myriad features and
settings available, even the
best photographer might
occasionally have doubts as to whether all of
the camera settings are optimal for the shot.
Canon’s ingenious Picture Style feature comes
to the rescue, providing a number of user-
friendly presets, including standard, neutral
and landscape, giving the ability to fine-tune
the images the camera produces. They enable
the photographer to make optimal choices
based simply on the type of shooting. These
presets can be used in much the same way one
would use different types of film, and more
can be created using Canon’s included Picture
Style Editor Software. Individual camera
settings–such as sharpening, contrast, color
tone, and saturation– can be overridden if need
be. Select EOS models even feature Picture
Twilight – Capture the subtle vibrancy of colors illuminated
by the soft glow of the receding sun using the twilight
setting. (Extended Function, online support only.)
Bright – A number of images are merged into a single
image in-camera for incredible creative compositions.
Continuous Shooting Priority – Capture fast-action
photography on a single image.
Monochrome – This setting emulates the color filters of
silver halide film for bold black and white images and
allows for red, green and other types of filter work.
Picture Style Settings Help Fine-tune Images to Match Your Scene
Style Auto, which automatically determines an
ideal style for a particular scene. The EOS 5DS
and EOS 5DS R cameras also include a new Fine
Detail style to emphasize patterns, textures
and fine edges.
Multiple Exposure Control
Select EOS cameras offer multiple
exposure shooting modes for
film-like image creation with
the convenience of in-camera
processing. They offer up to four compositing
methods for proper exposure and composition:
additive, average, bright and dark (the EOS 6D
and EOS 70D feature additive and average
only). Multiple exposure shots from 2 to 9 are
stored as one final image and can be taken in
both RAW and JPEG shooting modes.
Multi-Aspect Ratios
For the ultimate in custom shooting,
select EOS models are able to
shoot in a number of aspect ratios,
like 4:3, 3:2, 16:9, and even 1:1 for
square compositions!
Creative Filters
Select EOS cameras feature fun Creative Filters,
such as Grainy B&W, Fisheye Effect, Toy Camera
Effect, Miniature Effect, Art Bold Effect and
Water Painting Effect. On the EOS Rebel SL1
camera, Miniature Effect can also be applied to
videos. Each effect can be applied in three
different levels (low, standard and strong), and
easily previewed on the LCD panel in Live View
on select EOS cameras.
Landscape – Great for shooting nature scenes and blue skies, this setting enhances the blues
and greens typical in landscapes and enhances saturation, contrast and sharpening.
High Dynamic Range –
The camera automatically
takes three shots at
different exposures
generating a single
composite image with a
wide dynamic range,
great for landscapes.
High Dynamic Range Mode
Multiple Exposure ModeCreative Filters
Water Painting Effect
Art Bold Effect
Miniature Effect
Fun, in-camera filters give images a unique look:
EOS In-camera Features Can Give Your Photos a Creative Edge:
Scene Intelligent Auto
Picture Style
Auto
Auto
Exposure
Auto Focus
Auto White
Balance
Auto Lighting
Optimizer
Picture Style
Auto
Auto
Exposure
Auto Focus
Auto White
Balance
Auto Lighting
Optimizer