Brochure

1995
198 9
EF 24mm f/2.8 IS USM
EF 28mm f/2.8 IS USM
Motivated by the need to develop lenses to ideally
complement their cameras, Canon produced its
first in-house camera lens: the Serenar 50mm f/3.5 I.
Serenar means “clear,” a perfect representation of
the influence behind the first Canon lenses.
Seeking The Perfect Image
100 Million Times.
Optical Brilliance.
EF 50mm f/1.8
EF 35–70mm f/3.5–4.5
EF 35–105mm f/3.5–4.5
From their introduction in 1987 to the present, from the first lens to one produced today,
EF lenses represent Canon innovation at its finest. Since 1946, every Canon lens has been
conceived, designed, engineered and produced in-house to provide photographers with
state-of-the-art optics that enable them to capture some of the world’s most stunning images.
Canon places tremendous importance on research and development in order to provide the
very best to the photographers and filmmakers that use Canon equipment.
World’s largest aperture AF SLR lens*
2
EF 50mm f/1.0L USM
Canon’s first camera lens to use fluorite
Canon’s first in-house developed camera lens:
Serenar 50mm f/3.5 I
FL-F 300mm f/5.6
World’s first large-aperture aspherical SLR
lens with automatic diaphragm control
FD 55mm f/1.2 AL
Canon’s first camera lens to use a Super UD lens
EF 400mm f/5.6L USM
The first L-series lens
featuring an Optical
Image Stabilizer
EF 300mm f/4L IS USM
World’s first camera lens to incorporate
Canon’s DO lens elements*
2
DO (diffractive optics) Lens
IS
(Image Stabilizer)
Hybrid IS
EF 400mm f/4 DO IS USM
SWC (Subwavelength Coating)
World’s first camera lens to employ SWC*
3
EF 24mm f/1.4L II USM
World’s first interchangeable SLR
camera lens to employ Hybrid IS*
2
EF 100mm f/2.8L
Macro IS USM
Introducing the
first EF lens with a
fluorine coating
EF 70–300mm
f/4–5.6L IS USM
World’s first fisheye
zoom lens for shooting
both circular and
rectangular full-frame
fisheye photos*
1
STM (Stepping Motor)
World’s first lenses to drive an
AF system with STM*
1
World’s first super-telephoto
zoom lens with built-in extender*
1
World’s first wide-angle
single focal-length lenses with
built-in Optical Image Stabilizer*
1
CN-E50mm T1.3 L F
CN-E30–300mm T2.95–3.7 L S
EF 8–15mm f/4L
Fisheye USM
EF-S 18–135mm f/3.5–5.6 IS STM
EF 40mm f/2.8 STM
EF 200–400mm f/4L IS USM
Extender 1.4x
194 6
1969 1971 197 8 1997 2001
2003
2008 2009 2010
2011
2013
2014
EF-S 18–55mm f/3.5–5.6 USM
EF-S 18–55mm f/3.5–5.6
Canon’s first camera
lens to use a UD lens
FD 300mm f/4L
EF 35–350mm f/3.5–5.6L USM
World’s first interchangeable zoom lens for
SLR cameras with a 10x magnification ratio*
1
World’s first interchangeable
lens for 35mm cameras with an
Optical Image Stabilizer*
2
EF 75–300mm f/4–5.6 IS USM
World’s first camera lens
with USM*
1
USM (Ultrasonic Motor)
EF 300mm f/2.8L USM
1987
199 3
20 12
As autofocus began to revolutionize photography in the second
half of the 1980’s, Canon’s engineers designed the EOS System
around the brilliant EF mount. Capable of transmitting exposure and
distance information quickly, the EF mount enabled the first EF lens,
combining amazing autofocus speeds with stellar optics in designs
that propelled Canon toward the 21
st
Century.
Introduction of
EF Lenses
As digital SLR photography began to
phase out traditional film photography,
Canon introduced its first digital-only
lens series, EF-S. EF-S lenses take
advantage of Canon’s digital APS-C
sized sensors, resulting in smaller,
more lightweight designs with brilliant
optical performance.
Introduction of
EF-S Lenses
As Canon’s influence into the world of professional
moviemaking became more and more significant,
Canon introduced the amazing Cinema EOS System
of cameras and optics. Designed to meet the exacting
standards of professional cinematographers and
videographers, Canon’s Cinema Lenses are critical
in helping them to realize their creative visions for
the big screen.
Introduction of
Cinema Lenses
*1 Among interchangeable lenses for SLR cameras. *2 Among interchangeable lenses for 35mm SLR cameras. *3 Among Photographic lenses.
Production of the
EF Lens
100 Millionth