INDEX CANON PROFESSIONAL PRODUCTS COMMERCIAL – Douglas Kirkland . . . . . . . . . . . . . . 121 EOS 50D Technology . . . . . . . . . . . . . . . . . . . . . . . . 123 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 CANON PROFESSIONAL PHOTO PRINTERS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167 PowerShot Digital Cameras . . . . . . . . . . . . . . 125 EOS-1Ds Mark III . . . . . . . . . . . . . . . . . . . . . . . . . . . .
©Lewis Kemper The Complete Professional Digital Imaging Solution Photography has always been about more than capturing images, and that’s more true today than ever before. Professional photographers are, by necessity, digital imaging experts, and the tools of the trade have become at once more capable and complex. It is telling, then, that professional photographers continue to depend on Canon EOS more than any other digital imaging system.
Digital Capture Redefined Once in a while, a new tool comes along that recalibrates our capabilities…a technological tour de force that forever changes our perception of what is and is not possible…a professional instrument that expands the boundaries of creative communication. The Canon EOS-1Ds Mark III is just such a tool. True to the EOS-1 legacy, this remarkable camera The Featured Professionals redefines the state of the DSLR (Digital Single-Lens-Reflex) art in no uncertain terms.
LARGE PRODUCT Get the Big Picture and the Smallest Detail “ The Canon CMOS Advantage Extended RAW Recording Capabilities Canon CMOS sensors — designed and manufactured by Canon for exclusive use in Canon digital cameras — provide a number of important advantages over sensors typically found in other digital cameras: Their significantly reduced power consumption helps extend battery life and eliminates performance problems related to increased heat and noise.
LARGE PRODUCT ©2009 Gil Smith. All Rights Reserved.
LANDSCAPE Technology at One with Nature “ Rugged Weather-Resistant Design Magnesium alloy body and location of major water-resistant measures. 63-zone Metering System made of an advanced magnesium alloy. In lesser cameras, these parts are typically made of composite materials. Exceptionally strong and rigid, this alloy results in a camera that can truly withstand the punishment routinely meted out by many professional photographers.
©2009 Vincent Isola. All Rights Reserved.
SMALL PRODUCT Dependable, Repeatable High Image Quality The Wireless File Transmitter WFT-E2A integrates elegantly with the EOS-1Ds Mark III, is powered by the camera body and is as durable and weather-resistant as the camera itself. “ Large 3.0-inch LCD Monitor with Live View Function The 3.0-inch LCD monitor on the EOS-1Ds Mark III provides the photographer with a large, bright, With 10x magnification detailed view of images and graphical data.
ARCHITECTURE Record with Precision and Artistry Canon EOS Tilt-Shift Lenses Highlight Tone Priority Canon TS-E lenses are capable of tilt and shift movements that normally require the use of technical view cameras. Tilt movements alter the angle of the plane of focus between the lens and the focal plane, making broad depth-of-field possible even at wider apertures.
ASTRONOMY Advanced Capabilities for Specialized Applications Lenses and Accessories for High-Magnification Photography Four Canon EF Macro lenses, a Life-Size converter, two extension tubes and three screw-on close-up MP-E 65mm f/2.8 lenses make the EOS System lineup a formidable tool for precision high-magnification photography, revealing detail undetectable by the unaided human eye. Macro Twin Lite and Ring Lite options provide riveting close-up lighting solutions.
TECHNOLOGY The Technology to Set the Standard Raising the Bar in Professional Cameras Microlens Comparison & Opening Ratio EOS-1Ds Mark III: A Full-Frame Performance Standard multiple coatings to reflect infrared and ultraviolet rays. It effectively reduces red fringing and color casts caused by reflections of the sensor surface. A sophisticated low-pass filter is also utilized, behind the IR-cut filter, to minimize color artifacts such as moiré. High-precision AF System Pixel Size 24.
TECHNOLOGY AF Focusing Principle Prime lens Focusing plane (Image plane) CMOS area sensor Subject Secondary image-forming lens gathering efficiency (for both the horizontal and vertical line sensors), and greater low light AF sensitivity. In addition, the camera’s ability to latch onto subjects with little detail is improved. Lenses (or lens + extender combinations) with maximum apertures as slow as f/5.6 can be used with AF at all focusing points.
TECHNOLOGY Weather-resistant System Major Viewfinder Specifications Item EOS-1Ds Mark III EOS-1D Mark III Location of Major Water-resistant Measures Coverage [Approx.] The legendarily excellent water- and dustresistant construction measures are incorporated at 76 places around the camera controls and along cover seams.
TECHNOLOGY File Naming Options Each EOS-1Ds Mark III body comes with a unique, 4-character prefix for its file numbers. It also offers two user-defined options to tailor file naming to the shooter’s needs: the user can set their own first four characters for file names (ABCD1234.jpg) or set the first three characters, and have the camera add the 4th to indicate size of the file (L for full-resolution, M for M1, N for M2, or S for Small JPEG/Small RAW—ABCL1234.CR2).
TECHNOLOGY Metering and Exposure with Live View Function Evaluative metering directly off the imaging sensor is used. The Metering mode cannot be changed. The metering range is EV 0 to EV 20 (at 73°F/23°C, with EF 50mm f/1.4 lens). Any shooting mode and drive mode can be used. Also, AE lock, Exposure Compensation, AEB, and depth-of-field preview are possible. During magnified view, AE lock is automatically applied to the meter reading for the entire image. If C.
The Featured Professionals Designed to Succeed. Designed to Exceed. A remarkable combination of imaging performance and high-speed shooting capability, it offers performance that’s nothing short of stunning: the flagship of the Canon EOS series, the EOS-1D Mark IV. Offering the most comprehensive combination of speed and accuracy available today, the EOS-1D Mark IV is the true professional choice. With its APS-H sized 16.
PROFESSIONALS PHOTOJOURNALISM TELEVISION CINEMATOGRAPHY WEDDING/PORTRAIT CINEMATOGRAPHY WEDDING/PORTRAIT Vincent Laforet Félix Alcalá Shane Hurlbut Charles Maring Russel Carpenter Sandy Puc’ Explorer of Light Explorer of Light Stills and Video United Behind the Camera Game-changing Technology To the Stars The Image Will Go On Romance in Soft Light New York-based photographer Vincent Laforet’s work got him recognized as one of the “100 Most Influential People in Photography” by American
WILDLIFE Clear and Detailed Viewing Clear View II LCD The EOS-1D Mark IV features the finest Canon LCD screen to date: the high resolution, 3.0-inch Clear View II VGA LCD has 920,000 pixels and provides a new level of clarity and sharpness with a 160˚ angle of view. It’s perfect not only for confirming focus and composition, but for composing and shooting in Live View mode, or when shooting video.
©2009 Arthur Morris. All Rights Reserved.
SPORTS Speed and Accuracy in Autofocus 45-Point Wide Area AF New AF Sensor Sensor vertical-line sensitive at f/2.8 Sensor horizontal-line sensitive at f/5.6 Sensor horizontal-line sensitive at f/5.6 Sensor vertical-line sensitive at f/2.8 The EOS-1D Mark IV has a redesigned, extensively fieldtested and refined, high-precision AF sensor designed for split-second response and spot-on performance no matter the subject.
PHOTOJOURNALISM Reliability Second to None ©2009 James Nachtwey. All Rights Reserved. Amazing Magnesium-alloy Body Built to endure the worst possible environments, the EOS-1D Mark IV has a lightweight and incredibly strong magnesium-alloy construction. Built to go wherever the photographer dares, it’s ready for anything. It features durable, baked-on paint with a grippy surface that keeps the camera in hand, ready to shoot.
BEAUTY Beautiful Images. Fast. Canon CMOS Sensors Dual DIGIC 4 Image Processors In addition to speeding up and enabling a dizzying array of camera functions, the EOS-1D Mark IV’s Dual DIGIC 4 Image Processors ensure that color rendition, noise reduction and reproduction of fine detail are improved such that editorial and advertising photography are now standard fare for a digital SLR.
PHOTOJOURNALISM Photojournalism in the 21st Century Final apperance of Wireless File Transmitter WFT-E2 II A* may be different No-compromise Video and Stills in One Camera In addition to its standout still-image capture, the EOS-1D Mark IV offers enhanced image quality, smooth frame rates and adaptive exposure compensation. Shooting video with the EOS-1D Mark IV is effortlessly simple, and the camera increases flexibility for the photographer.
TELEVISION Shooting Commercials on an SLR Frame Rates In response to the varied applications of the commercial video market, the EOS-1D Mark IV shoots not only at a number of different resolutions, including Full HD, it also shoots at a variety of frame rates to suit most any application. In Full HD, at a resolution of 1920 x 1080, the EOS-1D Mark IV can shoot at 30 frames per second (actually 29.97 fps), the Three recording modes Full HD HD ©2009 Félix Alcalá. All Rights Reserved.
CINEMATOGRAPHY High Definition, Discreet Shooting Courtesy of Bandito Brothers film on the US Navy SEALs © 2009 Low Light Performance Thanks to the EOS-1D Mark IV’s advanced movie shooting modes, it’s now possible to shoot quality video footage in dimly-lit situations where one would never have imagined being able to shoot.
WEDDING/PORTRAIT High Quality, High Definition Stills and Movies High Image Quality Stills The EOS-1D Mark IV employs a newlydeveloped 16.1 Megapixel CMOS sensor which records images of amazing clarity and size, perfect for most any application. At 27.9 mm x 18.6 mm, the sensor records at 1.3x the lens crop of 35mm (full-frame).
CINEMATOGRAPHY Making a Movie with an EOS Full HD Movie Capture The EOS-1D Mark IV captures video with all the benefits of shooting with an EOS SLR. It allows for full use of Canon EF lenses, including wide angle, macro, tilt-shift lenses and more. By shooting video with a large sensor camera, it’s simple to take advantage of the image quality and characteristics intrinsic to SLR photography.
WEDDING/PORTRAIT Ready to Go No Matter the Light “ Wide ISO Range The EOS-1D Mark IV has the largest ISO range in the history of EOS cameras, with an improved normal range of ISO 100 – 12800 and an expanded range of 50 to 102400! The combination of Dual DIGIC 4 Image Processors and the Canon CMOS sensor ensures that even at a setting of 102400, noise is kept to a minimum. 59 Pixel size [µm square] 5.7 50 L ISO speed range 100 - 12800 H1 H2 H3 102400 Noise Reduction Technology ©2009 Sandy Puc'.
TECHNOLOGY A New Standard for Ultra-High-Quality Rapid-Fire Digital Image Capture Exceptional Performance Newly-developed 16.1 Megapixel CMOS Sensor When it comes to imaging sensor technology, Canon raises the standard for the industry with innovative in-house development and manufacturing advancements respected across the industry. The EOS-1D Mark IV features a new Canon CMOS sensor Canon APS-H (27.9 x 18.6mm) CMOS sensor. Actual size shown. with a capture resolution of 16.
TECHNOLOGY EOS Full HD Video: An Exciting New Tool for Motion Picture Capture The EOS-1D Mark IV captures Full HD (1920 x 1080) at 30 (29.970) fps for NTSC, 25 fps for PAL, and 24 (23.976) fps for cinematography, Standard HD (1280 x 720) at 60 (59.940) fps for NTSC and 50 fps for PAL, and SD (VGA – 640 x 480) at 60 (59.940) fps for NTSC and 50 fps for PAL.
TECHNOLOGY A Powerful, Extensible System of Photography Top-notch Wireless Capabilities The new WFT-E2 II A Wireless File Transmitter* is a compact adapter that fits unobtrusively on the side of the camera, providing a wide range of networking functions that expand the photographer’s shooting versatility and Wireless File efficiency. It is powered by the Transmitter WFT-E2 II A camera and thus requires no dedicated battery.