Professional Brochure

8584
With shared EOS technologies like Genuine Canon optics,
Optical Image Stabilizer, DIGIC Image
Processor, and a familiar user interface,
it’s easy to transition seamlessly
between an EOS SLR and a PowerShot
compact camera. They’re the perfect
complement to each other.
HS SYSTEM
The superb performance of the PowerShot G12 and S95 is
in no small part thanks to the HS SYSTEM from Canon. The
combination of a powerful 10.0 Megapixel CCD sensor and
the brilliant DIGIC 4 Image
Processor, along with the
fast lenses (f/2.8 on the
G12 and f/2.0 on the S95)
and the Canon Optical
Image Stabilizer, ensure
enhanced performance. It delivers lower noise images
even at higher ISOs, an increase in dynamic range, less
blurring, less use of flash and more confidence to shoot in
dimly lit situations.
Bright Lenses with OIS
The PowerShot G12 and S95 come equipped
with some of the most celebrated optics
offered by Canon. With maximum apertures, fast lenses
(f/2.8 on the G12 and f/2.0 on the S95), wide-angle
zooms, (28 – 140mm on the G12 and 28 – 105mm on the
S95) and the lens-based Optical Image Stabilizer (OIS),
images are guaranteed to be sharp and crisp. Now,
Canon takes it even further with Hybrid IS to work in uni-
son with OIS to greatly reduce pitch and yaw during
macro photography to produce impressive results no
matter the subject.
DIGIC 4
The Canon DIGIC 4 Image Processor iSAPS technology
helps to ensure that image capture is completed quickly
and easily, and that every image captured is as clear
and sharp as can be. More powerful processing makes
the recording of large, high resolution images faster and
easier than ever before, while iSAPS technology enables
high-speed AF and high-precision exposure and color
processing, all in the blink on an eye.
Enhanced Camera Operation
Features, like the 2.8-inch Vari-angle PureColor System
LCD, found on the PowerShot G12, and the control ring
found on the PowerShot S95, bring a new level of custom-
ization to the photographic process. With the G12’s Vari-
angle PureColor System LCD, it’s simple to compose and
shoot with the camera in almost any position, enhancing
The Flagship of Brilliant Performance
The PowerShot G12 offers the power of EOS technology in compact design.
The Canon HS SYTEM – a combination of a 10.0 Megapixel sensor and
DIGIC 4 Image Processor – and fast f/2.8 5x Optical Zoom lens, delivers stunning quality in
unfavorable lighting. The G12 can also preserve footage in amazing 720p HD video with stereo
sound and view all recorded material on the convenient 2.8-inch Vari-angle PureColor System
LCD. And to enhance the creative control even further, a Front Dial brings easy access to customizable camera
parameters (aperture, exposure and white balance) at a turn, and RAW + JPEG shooting modes that make this
camera an incredibly flexible and versatile tool.
Pocketable Perfection
Packed with powerful technologies, the pocket-sized PowerShot S95 delivers phe-
nomenal results. Its HS SYSTEM (a combination of a 10.0 Megapixel sensor and
DIGIC 4 Image Processor), f/2.0 3.8x Optical Zoom lens, and wide ISO range (up to
12800) help ensure photos will come out steady and crisp in low light. Working in unison with Optical Image
Stabilizer, the S95 provides even more stabilization with Hybrid IS to help prevent the blurring effect of pitch
and yaw common during macro photography with handheld cameras. Recording 720p HD Video, the large 3.0-
inch PureColor System LCD has true-to-life reproduction so your stills and video show up brilliantly. Lastly, the
customizable control ring allows for easy access to shooting settings and its RAW + JPEG shooting modes make
the S95 a tool for creative control.
The Perfect Complement to
Your EOS System
composition choices and making shooting
possible in more situations. With the G12’s
front dial and the S95’s control ring dial,
parameters like exposure, aperture, white bal-
ance, zoom and more can be accessed and set
with a simple twist.
RAW Image Capture
Both the PowerShot G12 and S95
offer RAW image recording in addition to JPEG.
Perfect for images that the photographer wishes to work
with in post-production, RAW files are the equivalent of digi-
tal negatives, in that only the image data is recorded. With
RAW image files, the photographer can alter aspects like
color balance, sharpness, saturation and more, infinite times
in post-production practically without image degradation.
HD Video
The PowerShot G12 and S95 don’t just take amazing pho-
tos, they’re also exemplary versatile photographic tools
that can shoot stunning stereo sound and video in 720p
HD. Preserve almost any subject in stunning realism and
then easily watch all recorded footage on an HDTV with
the convenient HDMI output connector.