Professional Brochure

Advanced Photography
in A Whole New Light
I
have never seen
sharper images from
fast-moving sports. The
new and improved AF
system is easier to use,
which
makes pho-
tographing
running
children or
sports faster. Having
the choice of two regis-
tered AF points for
vertical and horizontal
shooting is a great
bonus. I am always
amazed, at the new
functions that make
shooting with my
EOS 7D camera faster,
easier and better. It
delivers.”
Michele
Celentano
Explorer of Light
New Viewfinder, Intelligent New
Perspective
The EOS 7D features a bright, clear, completely
redesigned viewfinder that offers approximately 100%
coverage, 1x magnification, a glass pentaprism, a 29.4°
angle of view and user-controlled dioptric adjustment. It
also features the new Intelligent Viewfinder, which super-
imposes important shooting tools, like a grid display or the
new Dual Axis Electronic Level, within the viewfinder.
Advanced 19-point AF System
Canon EOS SLR cameras have consistently fea-
tured cutting-edge AF technologies; the EOS 7D takes them
a step further. The EOS 7D uses a brand new 19-point AF
all cross-type system providing tremendous AF coverage
and phenomenal control over focusing point selection.
Any of the 19 high-precision, cross-type AF points can be
selected automatically or manually. High-speed microcom-
puters in the EOS 7D use advanced algorithms that ensure
fast, accurate and responsive AF performance under the
widest variety of conditions. Focus tracking is on par with
the EOS-1D/1Ds series, and includes single point AF, a new
Spot AF mode, and AF point expansion where AF points
surrounding the one chosen can assist. The EOS 7D can
register original AF point “Home Positions” and represent
them automatically in both horizontal and vertical shooting
positions. The EOS 7D also has an all-new Zone AF system,
wherein one of five distinct focus zones can be chosen, par-
ticularly useful for off-center subjects. ONE-SHOT AF mode is
ideal for static subjects — the camera rapidly selects the
optimum focusing point, and the subject is instantly brought
into focus. AI SERVO II AF mode is excellent for moving sub-
jects; it precisely tracks subject movement across the wide
AF coverage area, automatically shifting the active focusing
point as required. AI FOCUS AF mode, which automatically
switches between One Shot and AI Servo AF modes based
on subject movement, is ideal for stop-and-go subjects. In
addition, Canon Light Source detection AF automatically
compensates the focus by taking into account
artificial lighting. The new AF algorithms used for
tracking performance in the EOS 7D camera are so
responsive that AI Servo II AF can even be used
when shooting with EF and EF-S Macro lenses at
high magnification to help ensure that unpredictable
moving subjects, like a flower in a breeze, retain
sharp focus. No matter what mode chosen, the
EOS 7D’s autofocus is fast, reliable and versatile.
And with Canon’s Intelligent Viewfinder technology,
chosen AF points can be displayed or hidden easily
in the Intelligent Viewfinder.
WEDDING/POR TRAIT
Hide all
Spot metering display
AI Servo AF tracking display
Grid display
Dual Axis Electronic Level display
AF points display
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Fundamentals of cross-type AF
Subject
Lens
Secondary image-forming lens
AF sensor
Vertical-line
detection sensor
Horizontal-line
detection sensor
Focal plane
©2009 Michele Celentano. All Rights Reserved.
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