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117117

Dust Delete Function. Images Simulated.

Camera: EOS-1D Mark III

Lens: EF 70–200mm f/2.8L IS USM

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Setting

the Perfect

Mood

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Creative Possibilities with EF Lenses

With the introduction of Canon EOS digital SLRs capable

of HD video capture, professional photographers,

videographers and cinematographers have an important

new tool. They have discovered not only convenience, but

also the very special qualities of Canon EOS HD Video.

Shooting video with a large sensor camera takes advantage

of the image quality and characteristics intrinsic to SLR

photography. The EOS 7D increases flexibility for the

photographer by allowing full use of Canon’s EF and EF-S

lenses, including wide angle, macro, tilt-shift and fish-eye,

providing creative options once reserved for stills.

Sophisticated Exposure Control

When shooting HD video, including Full HD

video, the EOS 7D employs Center-Weighted

average metering for stable exposure. The Program AE

mode automatically sets shutter speed (from 1/30 to

1/125 second), lens aperture and ISO speed. ISO is set to

100 for basic operation but, the full range up to 6400 (up

to 12800 with ISO expansion) is available for low-light

video shooting. As with still shooting, AE lock is available

for video. Exposure compensation is available in the

range of up to ±3 stops for video shooting in 1/3- or 1/2-

stop increments. Full manual exposure control can also be

used. ISO speed can be set automatically or manually

between 100 and 6400. Shutter speed can be manually

set up to 1/4000 second. Minimum shutter speed is 1/30

sec. when shooting at 24/25/30 fps and 1/60 sec. at

50/60 fps. Available aperture settings are specific to the

lens used.

Full HD Video Capture

The EOS 7D sets new standards for image

quality and professional versatility. It

supports a wide range of frame rates and video formats,

enabling photographers to tailor their raw footage to

specific needs and markets.

Advanced Shooting Capabilities

The EOS 7D provides numerous image control and

enhancement features to help ensure the highest quality.

All of the white balance settings available for still

shooting can be used in video mode. Similarly, all

saved Picture Styles are available for video shooting,

including any created or modified using Canon Picture

Style Editor software. Both the Highlight Tone Priority

and Auto Lighting Optimizer features can be used while

shooting video. A still photo can be captured and saved

separately during video shooting by pressing the shutter

release button. The still image will be saved in the

same file format as for normal still shooting. Video

shooting will be interrupted — about one second of the

still image will be inserted at the point of capture — but

automatically resumes.

DOCUMENTARY

he 24p capability

of the camera is

game-changing for me.

I worked with the

Canon EOS 7D on a

documen-

tary shoot

in India,

and there

were

immediate advantag-

es. Working in 24p

1080 mode, we filmed

in a poor neighbor-

hood that experienced

frequent power cuts.

Because of its low-

light capability, we

still filmed beautiful

footage just using

reflected daylight

coming from outdoors

— even if the lights

went out. The video

image quality of the

EOS 7D is excellent.”

James

Longley

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Canon EF Lenses

“