Canon_Professional_Brochure_Still_Capture

©2009 Lauren Greenfield. All Rights Reserved.
55
Capturing the Story,
From Stills to Video
55
I
’m taking advantage
of the EOS 7D’s
ability to create high
quality HD video
footage from my ‘still’
photography
camera. I
often con-
ducted
video inter-
views alongside my still
photography; I never
captured cinema vérité
footage simultaneously
because of the bulkiness
of the camera and the
disruption of switching
to another medium in
the middle of unfolding
events. The EOS 7D
allows for subtle and
seamless capture of
vérité footage when the
opportunity presents
itself. I am just begin-
ning to discover the
possibilities.”
Lauren
Greenfield
Explorer of Light
Superlative Image Quality
The EOS 7D features a superb, Canon designed, 18.0
Megapixel CMOS sensor that incorporates a number of
significant refinements to enhance the capture of each
image. Thanks to advanced, in-house semiconductor
manufacturing, the EOS 7D’s sensor has more pixels than
any other APS-C sized sensor in the Canon lineup, with
less digital noise, a higher ISO sensitivity (up to 12800
in H mode) plus a wider dynamic range than previously
available. The EOS 7D employs a 14-bit converter to
process the output of the CMOS sensor for smooth tonal
transitions, natural gradations and striking color fidelity.
The EOS 7D’s Dual DIGIC 4 Image Processors help to
ensure that images are captured, processed and saved
with remarkable speed — up to 8.0 frames per second.
Full HD Video Capture
EOS 7D does not just shoot video clips, it
offers the enhanced image quality, smooth
frame rates and adaptive exposure compensation neces-
sary in a professional movie making tool. Shooting video
with the EOS 7D increases flexibility for the photogra-
pher by allowing full use of Canon’s EF and EF-S lenses,
including wide angle, macro, tilt-shift and fisheye,
providing a wealth of depth-of-field and other creative
shooting options once reserved only for still photography.
By shooting video with a large sensor camera, it’s simple
to take advantage of the image quality and characteristics
intrinsic to SLR photography. Combined with its size,
image quality and flexibility, the EOS 7D is an all-in-one
image-capturing tool.
Professional Level
Performance
Capable of shooting
up to 126 Large/JPEGs
with a UDMA CF card
at 8.0 fps, the EOS 7D
is a perfect camera for
action. The EOS 7D is
outfitted with a rugged, rotary magnet shutter, which,
aided by the Dual DIGIC 4 Image Processors, ensures
instant response and performance on par with most pro-
fessional cameras on the market while outpacing every
camera in its class. Featuring a revamped 19-point high-
precision, all cross-type AF point system with dedicated
microprocessors, the AF system helps to ensure the
fastest, most accurate AF under a wide variety of shoot-
ing conditions. The EOS 7D also has a broad range of ISO
settings, up to ISO 12800 in H mode, for finely-detailed
dawn-to-dusk shooting. RAW images are recorded at 14
bits so that processed 16-bit TIFF images contain the full
range of tonal values.
DOCUMENTARY
76
APS-C sized
CMOS Sensor
(actual size)
126
Viewfinder display
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