Business Builder Brochure

MENTORING
Canon identified the need in the graphic arts industry for resources to help its imagePRESS C7000VP/
C6000VP/C6000 and imagePRESS 1135P/1125P/1110P/1110S customers gain an insightful understanding
of their current business situation, and develop a business plan to effectively leverage the purchase of their
digital press. To this end, Canon has engaged a team of highly qualified, noted third party industry consultants
(mentors), whose role is to act as an independent advisors to your company. Your Canon mentor will help you
gain a better understanding of what it takes to build a digital business and marketing plan, and to create real
end-user customer value with your imagePRESS digital press.
Your Canon mentor will facilitate business discussions with you and your staff and provide recommendations
to help you build your business. The mentoring program consists of four components – pre-engagement, site
visit, feedback report, and optional follow-up activities
Pre-engagement1.
Prior to the site visit, your mentor will discuss with you the program components and
your expectations. The mentor will also send you a questionnaire, soliciting background
information on your company to gain foundational knowledge.
Mentoring Site Visit 2.
The site visits are customized and designed to fit around your company’s busy schedule.
There is a choice of a two or three day mentoring engagement.
The first two days of on site mentoring cover in more detail the Business Assessment
and current state of your company’s sales and marketing, production, and customer
service readiness in regards to digital printing. Time will be spent with your sales team and
management orientating them to the Essential Business Builder Program sales approach, as
well as training them to better understand the vertical industry application tools.
An additional day of mentoring is available either consecutively after the first two days,
or scheduled 30 to 60 days from the initial meeting. This day is dedicated to facilitating
discussions around the development of a written digital marketing plan, highlighting
opportunities discovered during Days 1 and 2. Companies may also select to have either
additional intensive training, customer service training, or to examine customer lists to
identify new digital sales opportunities.