Business Builder Brochure

imagePRESS C7000VP
UNIQUE SUITE OF TOOLS
The Essential Business Builder Program tools include three components:
A business self-assessment coupled with practical industry Best Practices recommendations•
Vertically focused industry application marketing tools•
High performance business development mentoring by noted industry experts•
Utilizing these leadership tools, the objective is to provide strategic processes for building an effective digital graphics
business environment. Managing change in the highly competitive graphic communications business can often be a
daunting task. The Canon Essential Builder Program breaks down the barriers into manageable and understandable
components so you can make informed decisions on how to move your company forward.
The first step in this journey is to realistically assess the inner workings of your business, identifying •
the strengths and weaknesses, and then associating the attributes of digital best practices to reshape
your business;
The next step is to determine business prospects that will drive financial results. This is usually found •
by knowing what industry verticals provide the best growth opportunities;
The last step is to create a customer-centric sales and marketing plan focusing on adding value to •
customer documents (“digital value”) using the unique capabilities of your imagePRESS C7000VP/
C6000VP/C6000 or imagePRESS 1135P/1125P/1110P/1110S.
The processes for executing such a plan often breaches the boundaries of comfort for a graphic communication
company. Canon understands this dilemma and offers a mentoring program with noted industry digital print experts to
assist imagePRESS digital press purchasers, guide them through the business assessment analysis, and then lend a
hand in the development of a tactical plan tailored to your company for building a high performance digital organization.