Business Builder Brochure

SH O R E ST A R
J u s t L i s t e d
16 Crest Club Drive
BUSINESS SELF ASSESSMENT TOOL
A business assessment of your digital print knowledge base and readiness will help determine how digitally oriented
your company is today. This analysis is the pivotal starting point in an exciting digital journey.
The Essential Business Builder Program Self-Assessment takes an in-depth look at your company’s strengths and
weaknesses in three key areas:
Sales, marketing and general business•
Production•
Customer Service•
The Business Assessment Tool will guide you through a list of questions to help you evaluate your business in order to
develop a forward-thinking, digital business plan. You will rate 23 of your most important business characteristics on
their current state of strength or weakness, and then plan to maximize your strong points while identifying methods to
overcome weaknesses, turning them into future strengths.
The owner and other key company managers either perform this “Self-Assessment” or work with a Canon mentor,
who will visit your site to facilitate this important business analysis. If done well, this Business Assessment will bring
your management team to consensus on the most compelling business issues you face and prepare your team to build
a strong and successful digital business.
BEST PRACTICES TOOL
Using research based on the industry’s profit leaders, the Best Practices Tool illustrates real-world scenarios to help
transform and reposition your company with a host of proven recommendations. The knowledge gained from the
Business Self-Assessment will assist you with bridging your unique gaps using suggestions and practical solutions for
improving your company’s business position.
These easy-to-follow steps enable your managers to strengthen areas such as digital competence, consultative
selling, pricing, competitive analysis, workflow, variable data printing, new customer service requirements, overall
management strategy and more. Outperforming the competition requires not only good ideas, but also solid methods
to execute, and that is what the Best Practices Tool delivers. The sales, marketing, and general business sections of
the Best Practices Tool are designed to provide a framework for readying your company to sell digital printing and other
ancillary services to customers in leading industry segments.
The Business Self- Assessment and the Best Practices Tool will
determine how digitally oriented your company is and illustrate real
world scenarios to help transform and reposition your company
with a host of proven recommendations.