Brochure

On-site mentoring
Canon recognizes that some customers
prefer a customized approach to
business development, tailored to their
specifi c needs. Through the Essential
Business Builder Program, Canon has
engaged a team of highly qualifi ed, third-
party industry consultants (mentors) to
act as independent advisors to your
company. Working on a fee-for-service
basis, your mentor brings the outside
perspective and objectivity of a seasoned
industry expert to coach you through the
business assessment and development
planning process. With this one-on-one
support, you can build a digital printing
marketing plan for your image
PRESS
digital press and learn how to bring
even more value to your customers.
Essential Business Builder Program
As your print partner, Canon developed
the Essential Business Builder
(EBB)
Program, a suite of tools included with
your purchase of a Color image
PRESS
C7010VP/C6010VP/C6010
digital press.
While most print industry business devel-
opment tools focus on sales and marketing,
the
EBB Program also provides strategic and
tactical support across mission-critical
areas for print service providers.
The
EBB tools, advice, ideas, and support
are available
24/7 online through a micro-
site dedicated to helping you grow your
digital business and stay current with
industry trends. This dynamic, interactive
site provides access to everything you
need to get started today. Talk with your
team, engage your marketing sta , involve
your sales people, and work together
to apply these proven tools.
Tactical tools to grow and nurture your business.
With competition tougher than ever, an e ective digital business
development program is critical. Canon o ers you the tools that
can help propel your sales and marketing e orts.
BUSINESS DEVELOPMENT PROGRAM ON-SITE MENTORING
BUSINESS DEVELOPMENT PROGRAM ON-SITE MENTORING
BUSINESS DEVELOPMENT PROGRAM ON-SITE MENTORING
9 BUSINESS DEVELOPMENT
ESSENTIAL BUSINESS
BUILDER PROGRAM
Business
Self-Assessment
Tool
Best
Practices
Tool
Vertically Focused
Industry Marketing
Tools
Find out more:
http://ebb.cusa.canon.com
14