Professional Brochure

Camera: EOS-1D Mark III
Lens: EF 70–200mm f/2.8L IS USM
©2008 Arthur Morris All Rights Reserved
Beauty
in the
Details
63
T
he improved
dynamic range of
the EOS 7D, combined
with the increased
resolution, allows me
more free-
dom to
capture
images
with more
varied and complex
light, and maintain
both highlight and
shadow detail. The
18.0 Megapixels
allow for an amazing
amount of detail and
ability to crop to fit
the various layouts
that come up going
from ad page to bill-
board to bus signs.”
Stephen
Eastwood
Explorer of Light
18.0 Megapixel CMOS Sensor and
Dual DIGIC 4 Image Processors
The EOS 7D features a powerful, Canon designed, 18.0
Megapixel CMOS sensor that incorporates a number of
significant refinements to enhance image capture. Thanks
to advanced, in-house semiconductor manufacturing, the
EOS 7D’s sensor has more pixels than any other APS-C
sized sensor in the Canon lineup, less digital noise, a
higher ISO sensitivity (up to 12800 in H mode) plus a wider
dynamic range. The EOS 7D employs a 14-bit converter to
process the output of the CMOS sensor for smooth tonal
transitions, natural gradations and striking color fidelity.
The EOS 7D’s Dual DIGIC 4 Image Processors help to ensure
that images are captured, processed and saved with remark-
able speed — up to 8 frames per second for approximately
126 consecutive Large/JPEGs and approximately 15
consecutive RAWs with a UDMA CF card.
Extraordinary ISO Range
The low-noise performance of the CMOS sensor
combined with the noise reduction capabilities
of the Dual DIGIC 4 Image Processors allows the EOS 7D
to have an exceptional ISO range: 100–6400 in standard
mode, 50–12800 in extended range mode. This provides
the photographer with many more shooting options in a
wide range of real-world shooting situations — in particular,
available-light shooting capabilities never before avail-
able with APS-C sensor size EOS SLRs. While the higher
end of the camera’s ISO range is important for low-light
shooting, performance at the low end of the ISO scale is
just as important: A lower ISO setting is useful when
shooting brightly lit scenes with fast lenses.
Metering System
The EOS 7D features a
new technology from
Canon, the iFCL (intelligent Focus
Color Luminance) Metering System
with a 63 zone dual-layer metering
sensor to compliment the 19-point
all cross-type AF system. This new
system delivers an entirely new
level of metering accuracy with an
ideal balance of foreground and background information
and natural color rendition no matter the composition.
Advanced 14-bit A/D Conversion
Whereas many digital cameras use 12-bit A/D converters,
the EOS 7D employs superb 14-bit per channel converters
to process the output of the imaging sensor. This means
there are 16,384 distinct brightness steps from the darkest
to brightest tone (vs. 4,096 previously) for smoother
tonal transitions and more natural gradations. RAW
images are recorded at the full 14 bits, and once
processed will preserve the entire range of tones when
opened in Photoshop’s 16-bit color space.
76
77
79
77
Metering zones
©2009 Stephen Eastwood. All Rights Reserved.
“
BEAUTY