Datasheet

FOR IMMEDIATE RELEASE For more information, contact:
Jackie Burwitz: 314-985-2169
Harriet Blickenstaff: 314-995-3939 x103
ENERGIZER INTRODUCES WORLD’S FIRST AAA LITHIUM BATTERY
ST. LOUIS, MO—January 7, 2004—Energizer today unveiled its Energizer
®
e
2®
Lithium
AAA battery, adding to its exclusive line of lithium 1.5 volt cells. It also announced
performance improvements to its AA lithium line, now lasting up to 7x longer in digital
cameras.* These two announcements put Energizer at the forefront of round cell lithium
technology. And better yet, they arm consumers with the world’s longest-lasting AA*
and AAA batteries in high-tech devices at a time when the use of digital cameras,
electronic games, PDA’s, audio players and other high-tech devices is exploding.
(*vs ordinary alkaline, proposed ANSI test. Results may vary by camera.)
The new Energizer e
2
Lithium AAA batteries are now the world’s longest-lasting AAA
batteries in high-tech devices providing more memories, more songs and more messaging
than any other battery available. For the consumer, for example, that can mean 160 more
hours of paging messages or 400 more flashes. The product is built on the lithium
technology Energizer pioneered in 1992. Energizer remains the only battery manufacturer
to harness the power of lithium in a 1.5 volt cell.
"As today's high-tech handhelds like digital cameras and MP3 players get faster
computing chips and higher-speed digital processing, their thirst for battery power goes
through the roof. Energizer recognizes this, and has been extremely aggressive in
providing high performance batteries to meet these demands," says Corey Greenberg,
NBC Today Show's Tech Editor.
According to ACNielsen Panel Data (June 2003), the dollar sales of lithium AA batteries
grew 25 percent versus a year ago and is helping to drive growth in the battery category.
In addition to the power advantages, Energizer e
2
Lithium batteries are lightweight, 33
percent lighter than an alkaline battery. They operate well in extreme temperatures. In
conditions where alkaline batteries would fail, lithium continues to operate in
temperatures ranging from -40 degrees F to 140 degrees F. The batteries have a 15-year
shelf life. The Energizer e
2
Lithium AA and AAA batteries come in recloseable
packaging for convenient storage and travel. The new AAA battery will be available later
in 2004 just in time for the holidays when picture taking is at its highest and shoppers are
selecting high-tech gadgets.
# # #