Datasheet
FOR IMMEDIATE RELEASE For more information contact:
Jackie Burwitz: 314-985-2169
Harriet Blickenstaff: 314-995-3939 x103
NEW ENERGIZONE™ DISPLAY UNITS HELP CONSUMERS FIND
RIGHT BATTERY, RIGHT NOW™
ST.LOUIS, MO—January 7, 2004—Energizer today unveiled its new EnergiZone™
merchandising units, continuing to lead the charge behind high-performance batteries.
The display unit is intended to help shoppers find the batteries they need to power their
high-tech devices. It will house the complete portfolio of Energizer Performance
Brands™ including Energizer
®
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Titanium batteries, Energizer
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Lithium batteries
and Energizer
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Rechargeable batteries.
EnergiZone™—Right Battery, Right Now™—helps consumers meet their need for high-
performance batteries and helps ensure that they purchase the right battery for the right
device. The EnergiZone™ units carry information about each brand:
Energizer
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Titanium—Anytime, Any device™. They last longer in today’s most
demanding devices (vs. standard Energizer) and are great value for your high-tech
devices.
Energizer
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Lithium—When It Has To Work™. They are the world’s longest-lasting
AA battery in high-tech devices lasting up to 7x longer in digital cameras.(*vs. ordinary
alkaline, proposed ANSI test. Results vary by camera.)
Energizer
®
Rechargeable—When Rechargeable is Right™. They are an economical
solution for power hungry devices. Energizer
®
Rechargeable batteries power 1000’s of
pictures in digital cameras and can be recharged 100’s of times.
For the consumer, the higher cost of these performance brands represents higher risk for
purchases, so they are looking for help to determine which is the right battery for their
need. They are willing to pay more if they know they are getting more performance.
With the growth of high performance batteries, the time was right to introduce
merchandising that focused on the power needs of high-tech devices. According to
ACNeilsen Panel Data (52 week, June 2003), high performance batteries are helping fuel
category results. Energizer
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Lithium AA dollar sales were up 25 percent versus a
year ago. Energizer
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Rechargeable AA dollar sales were up 43 percent versus a year ago.
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