Datasheet

EnergiZone™
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The unit carries an image of the popular Energizer Bunny
®
which consumers say attracts
them to the display. Focus groups also revealed that consumers liked the product
information and pricing relativity to help them buy the right battery. The listed benefits
helped guide them in their purchase of premium products.
The EnergiZone merchandising program also includes a sidekick option. Both the floor
display and sidekick provide product mixes that encourage trial among new shoppers or
growth with established users. The displays give an additional home to performance
batteries, the fastest growing segment of the category where Energizer has a full portfolio
of offerings.
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