Datasheet

FOR IMMEDIATE RELEASE For more information, contact:
Jackie Burwitz: 314-985-2169
Harriet Blickenstaff: 314-995-3939 x103
ENERGIZER ENHANCES PERFORMANCE BRANDS;
GIVES SHOPPERS MORE OF WHAT THEY WANT—POWER
ST. LOUIS, MO—January 7, 2004—The number of high-tech and digital devices is
exploding. Energizer is well-poised to power that explosion with the latest improvements
and additions to its Energizer Performance Brands™. The company used the Consumer
Electronics Show (CES) as a backdrop to unveil its enhanced portfolio.
The company announced the addition of the Energizer
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e
2®
Lithium AAA battery and
improvements to its Energizer
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e
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Lithium AA and Energizer
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Rechargeable lines.
Energizer
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Titanium Technology™ and advanced cell construction batteries have
also recently rolled out power improvements. These enhancements mean that Energizer
offers the most extensive line of products engineered specifically for high-drain devices.
Energizer e
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Lithium
Energizer is the exclusive manufacturer of 1.5 lithium AA and AAA batteries. The new
Energizer e
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Lithium AAA batteries are now the world’s longest-lasting AAA battery in
high-drain devices providing more memories, more songs and more messaging than any
other battery available. For the consumer, for example, that can mean 160 hours more
paging messages or 400 more flashes. The product is built on the lithium technology
Energizer pioneered in 1992.
With devices like MP3 players showing strong growth, consumers will be seeking
batteries that can keep up with the power demands of these devices. The new Energizer
e
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Lithium AAA will provide 5 times more power than ordinary alkaline batteries.
Energizer e
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Lithium AA batteries have just been improved and now last 7x longer in
digital cameras.* It is the world’s longest-lasting AA battery* and well poised to expand
with the growth of digital cameras. By 2008, according to InfoTrends Research Group,
Inc., 75 percent of all households will own a digital camera; that is up from 30 percent in
2003. (*vs. ordinary alkaline, proposed ANSI test. Results vary by camera.)
-more-