Datasheet

PRESS RELEASE
SMaL Camera Technologies Announces Next Generation Rapid Development Kit to
Enable World’s Thinnest 1.3-Megapixel Di gital Cameras with Color LCD Display
Ultra-Pocket 3 Kit Strengthens SMaL’s Growing Product Line of OEM Solutions
Cambridge, Massachusetts, USA (September 24, 2003) – SMaL Camera Technologies, a
developer of electronic imaging solutions and enabler of
award-winning super-thin digital still cameras, announced
today the availability of its new Ultra-Pocket
®
3 rapid
development kit for 1.3-megapixel credit card cameras with
color TFT display. The Ultra-Pocket 3 kit enables OEMs to
deliver the world’s thinnest, most portable and most
fashionable digital cameras with unparalleled long battery
life and high dynamic range to their customers quickly and
affordably.
SMaL’s Ultra-Pocket
®
3
Kit Components
SMaL created the ultra-thin digital camera category in 2001 with the introduction of the
Ultra-Pocket VGA prototype camera at the 2001 International Consumer Electronics
Show, where it was awarded “Best of CES” for digital imaging. To date, SMaL has
enabled over 1 million credit card cameras launched by FujiFilm AXIA, RadioShack,
Logitech, Oregon Scientific, and Creative Labs. SMaL-enabled cameras have
distinguished themselves in the crowded digital camera market through sleek designs,
unparalleled portability, uniquely long battery life and ease of use. The newly
announced Ultra-Pocket 3 kit builds on that foundation by offering 1.3-megapixel
resolution and support for 1.5” or 1.8” color TFT LCD displays. As result, OEMs can
now meet the growing demand for ultra-thin lifestyle cameras that take pictures suitable
for making popular 4 x 6-inch and 5 x 7-inch prints.
“Consumers no longer have to spend $300 or more to get a stylish thin camera with LCD
that produces film-quality prints”, says Stuart Nixdorff, vice president of sales and