Cal Poly Pomona Foundation, Inc.
Current Solutions Poly Trolley Food Truck Micros Tablet POS (and WS5A’s) KDS w/wireless bump bar) Cradlepoint cellular router (LAN/WAN) Spot Gen 3 GPS (Real-time tracking)
Current Solutions Panda Cradlepoint (network bypass for PCI) Shop 24 (Robotic Vending) Shop 24 POS/Reader (Split card processing) Cradlepoint (Cloud Based Management) Edison Express (Independent Franchise) Lobby Store Micros WS5A Cradlepoint (Lessee security request)
General PCI Considerations To protect customer cardholder data with the greatest security and minimal risk when processing transactions follow these key points… Do not Transmit any confidential cardholder data via email or other communication platform unless the data is fully encrypted Do not store confidential cardholder data on servers, local hard drives, or external (removable) media including floppy discs, CDs or thumb (flash) drives unless encrypted and in full compliance with PCI DSS
Mobile PCI Considerations Micros Restaurant v4.11 for PCI DSS v2 (or 5.
Next Generation Mobile Private Network Aerohive BR200 (scalable, virtual management)
Next Generation Sierra Wireless GX440 (scalable, industrial)
BR200 Next Generation Integrated P2PE/EMV/NFC Veriphone MX925 Hosted Mobile Services Cbord Get (Funds, Food, Venues) Introducing GET Food™ Online and Mobile Ordering
For More Info… Contact: Session notes will be posted after the conference Thank you!
IBM SPSS Virtual Hands-On Workshop Getting More Value from Your Data
Workshop Learning Objectives In today’s workshop, you will learn: What is Predictive Analytics How IBM’s SPSS Modeler can be applied to: Predict customer churn Identify the best products to offer a retail customer using Market Basket Analysis Predict what manufacturing equipment will fail in order to fix before it breaks Organize a bank’s customers into segments and recommend a marketing strategy How four businesses implemented predictive analytics solutions and created significant value
Predictive Analytics? We do it everyday Personal model: when to drive in to work First day on job Six Months Twelve Months • • • • • • • • • Address Google Maps Device Day of Week Time of Day Holiday Day of Week M-F 7:30 -8:45 Weekend Else Anytime Construction Patterns School Calendar Weather / Season
Analytics in Context Uncertainty Most business decisions are made with the future in mind. However, nearly all information we have is based on the past or the present. At first look, the future in many cases can appear random Traditional Analytics Traditional Analytics uses historical data, charting, trend analysis, etc. to discover patterns and remove some of the uncertainty.
Predictive Analytics Defined Predictive analytics pairs historical data with tuned algorithms in order to reveal actionable insights, reduce uncertainty, and systematically quantify the likelihood of future events (scoring).
Applications of Predictive Analytics Advance Planning Functions » Forecast key inputs » Uncover complex relationships » Understand, simulate and account for variance Optimize Processes » » » » » » Reduce downtime Optimize capital Maximize resource Execute operational strategy Boost productivity Improve quality Increase Customer Value » » » » » Improve acquisition rates Optimize contact frequency Improve offers Reduce cost of sale Group like customers (segmentation) Manage Risk » » » » » R
Value of Predictive Analytics Forward Facing Insight Predictive Accuracy Prescription » Concentrate resources where they count most Speed » Speed to analyze » Speed to deploy » Speed to score » Beyond predicting what will happen, prescribe what to do about it Optimization » Deploy scarce resources for maximum effect
Introduction to IBM SPSS Modeler
IBM SPSS Modeler SPSS Modeler - IBM’s flagship data mining solution: Intuitive: Visual / logically organized functions and easy to create and read work Fast: automates critical and complex data mining functions effectively and scores rapidly; model development goes quickly Impactful: ease of deployment and extensive solution capabilities translate to a strong value proposition (financial, tactical, and strategic) Versatile: a broad and deep set of advanced predictive analytic solutions Easy to l
CRISP Data Mining CRoss-Industry Standard Process Model for Data Mining Describes Components of Complete Data Mining Project Cycle Shows Iterative Nature of Data Mining Vendor and Industry Neutral
CRISP in SPSS Modeler Business & Data Understanding Deployment Data Preparation Modeling Evaluation
Model Techniques Classification Predicting Yes/No (flag) questions; examples: Churned, Not churned; Failed, Not Failed Multiple Choice: e.g., Red, Yellow, Blue Numeric: e.g., lifespan Association Rules (Market Basket) Creating rules of item association based on historic behavior; examples: analyzing items purchased together (same shopping cart) Segmentation (Clustering) Grouping things based on similar attributes; e.g.
Workshop Exercises
Workshop Exercises Exercise Focus Case Study Exercise Objective Predictive Model Type Customer Churn Identify likely churners Classification Intuitive Retail Analytics Find next best product Market Basket Fast Quality Fix before it breaks Auto-Classify / Feature Selection Impactful Customer Segmentation Group your customers Clustering Versatile Easy to learn
Exercise One: Customer Churn Classification
Case Study: XO Communications Company: XO Communications is a US-based national communications service provider of VoIP, voice, network, carrier, wholesale, and hosted services. XO serves businesses, government, domestic and international telecommunications carriers, cable companies, content providers, and mobile wireless companies. Business Challenge: One of the biggest business challenges for telecommunications companies is managing customer churn.
Case Study: XO Communications Solution: Deployed IBM SPSS predictive analytics to identify at-risk customers, enabling client services agents to focus their proactive outbound “health check” calls. Created – and score each month – a statistical model that scores all customers on likelihood to churn. Client service teams contact high-risk of churn customers and proactively ensure if their service needs are being met.
Exercise 1: Customer Churn Hello Telco, Inc. Purpose: Learn how to use SPSS Modeler to identify customers likely to churn via classification modelling. Scenario: As the Director of Customer Retention at Hello Telco, Inc., you will create a customer churn model that defines the target of a new customer retention campaign.
Exercise Two: Retail Analytics Association
Case Study: Redcats Group Company: From clothing to contemporary furnishings, the Redcats Group distributes fashion and lifestyle products both online and in its stores all over the world. It owns 17 European and American brands, of which OneStopPlus, BrylaneHome, The Sportsman’s Guide, Daxon, Vertbaudet, La Redoute and Cyrillus are among the best known. Business Challenge: The Redcats Group acquisition of 17 brands yielded 24 MM active customers.
Case Study: Redcats Group Solution: The Redcats Group opted to pair their new big data storage and service solution with SPSS analytics to save on costs, improve processing speeds, broaden analytic capabilities, and minimize deployment time. Deployment was highly successful and fast: one or two day training sessions and all SAS scripts were ported to SPSS in three weeks.
Exercise 2: Market Basket Analysis Quirky Imports Purpose: Learn how to execute a Market Basket Analysis in SPSS Modeler and why. Scenario: As the Marketing Director At Quirky Imports, you must create a productcentric offer based on purchase behavior and profile the targeted customers.
Exercise Three: Predictive Maintenance and Quality Classification
Case Study: BMW Company: BMW wins customers with premium designs and high quality. BMW collects a wide range of vehicle and repair data from the vehicle error memory and from customer and dealer feedback in order to run specific analyses and feeds into a continual process of quality improvement.
Case Study: BMW Solution: Corporate-wide deployment of IBM SPSS Data Mining tools under the name AVAQS (Advanced Quality System). This system enables transparent embedding of complex analytical flows within other applications. Around 1,000 employees use AVAQS in a range of tasks that include ad hoc analysis and predictive maintenance. Benefits: More effective and rapid Quality analytic capability; being able to spot problems traditional BI techniques could not diagnose.
Exercise 3: PMQ E. P. Fell Mining Purpose: Learn how to use SPSS Modeler to identify what to fix before it breaks. Scenario: E.P. Fell Mining is experiencing an unacceptable level of downtime due to broken drills. You have been tasked with modifying the maintenance strategy using predictive maintenance.
Exercise Four: Customer Segmentation Clustering
Case Study: First Tennessee Company: First Tennessee Bank, a Memphis-based bank with more than $25 billion in assets. First Tennessee Marketing collected more than 200 data elements to promote offerings and services for its core consumer product areas. Business Challenge: First Tennessee wanted to switch from being product focused to customer focused, and also wanted to spend their marketing dollars more effectively.
Case Study: First Tennessee Solution: First Tennessee Bank achieved the ability to make intelligent, customer-centric offers by adopting SPSS and executing campaigns based on customer segmentation and cross-sell models generated in SPSS. Benefits: By using IBM Business Analytics to analyze data related to customer activity and historical marketing campaigns, First Tennessee Bank reduced its marketing costs, increased net income, and improved the productivity of marketing staff.
Exercise 4: Segmentation Big Z Bank Purpose: Learn how to execute Segmentation in SPSS Modeler and why. Scenario: Big Z Bank wants to align their marketing strategy and offerings to better meet customer needs. To accomplish this, you will segment their customers and explore the customer segments using visualization tools.
Summary Functional Area SPSS Modeler Functions Import data and record manipulation Data Source, Select, Sampling and Aggregation Prepare data for modeling Learn what modeling techniques to apply when and how Type, Filter, Feature Selection, Derive, and Transform Nodes Classify, Segment and Association Modeling Nodes Model Training; Partition, Evaluation and Analysis Nodes Scoring, Ranking, and Output Ensure model quality Score, Rank and Output
Interested in learning more? Visit our microsites to see demos, download white papers, and case studies - www.IBMSPSS.com - www.IBMPredictiveAnalytics.com Request more information - E-mail a request to sales@dataclaritycorp.com - Submit a request at www.IBMPredictiveAnalytics.com - Call us at 800.963.
REVIEW
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Introducing GET Food™ Susan Chaffee Product Manager
What is GET Food? • Online and mobile ordering • On campus and off • Fully integrated with CBORD campus card systems
How Does it Work? • Select a venue
How Does it Work? • Select a venue • View menus
How Does it Work? • Select a venue • View menus • Customize
How Does it Work? • Select a venue • View menus • Customize • Place order, pay with campus card funds
How Does it Work? • Select a venue • View menus • Customize • • • Place order, pay with campus card funds Order is emailed to venue Venue prepares order for pickup or delivery
Demo
GET: A Complete Solution • • Cloud-based commerce environment that is convenient, secure, and fun Multiple components (and growing) • GET Food • GET Funds • GET Venues • More to come!
Questions?
Ready to learn more? Please contact: Stephen Crumrine Business Development Representative smc2@cbord.com 607.257.
GET Food™ Benefits of GET Food • Expand students' dining options and improve convenience • Offer merchants increased visibility with students • Extend the power of your campus card system while driving revenue For Colleges and Universities Introduction GET Food™ from CBORD® is an online and mobile ordering solution designed to expand your students’ dining options and improve convenience.
GET Food™ Requirements Odyssey PCS version 6.0 or higher CS Gold version 6.0.9 or higher GET Funds version 1.15 or higher Comprehensive Solutions CBORD provides campus card systems, integrated security solutions, housing management, food and nutrition management, catering solutions, and offcampus programs to more than 6,000 organizations. Our focus is on comprehensive solutions that increase revenue, reduce costs, enhance campus safety, improve student satisfaction, and integrate systems seamlessly.
MX 925 ELEGANT MULTIMEDIA POWERHOUSE The MX 925 showcases a stunning 7" WVGA color display, the largest and highest-resolution display in the industry. A powerful processor, coupled with a graphic processor and generous memory allocation, allows the MX 925 to stream media and visual promotions, driving new revenue opportunities while encouraging customer interaction.
Sierra Wireless AirLink® GX Series Rugged and mobile 3G/4G gateway The AirLink® GX Series of mobile gateways delivers high performance, mission-critical cellular communication and GPS location. Its rugged military spec design (MIL-STD 810) and water-resistant aluminum casing (IP-64 rating) enables it to withstand the extreme temperature changes, humidity, shock, and vibration found in mobile applications.
AirLink® GX Series Technical Specifications 4G LTE GX440 MODELS I/O Model only VPN/SECURITY • 700MHz Band 13 LTE Sierra Wireless MC7750 Radio Module fallback to 800/1900 MHz EV-DO • 700MHz Band 17 AWS LTE Sierra Wireless MC7700 Radio Module fallback to 850/1900/2100 MHz HSPA+ • 5 configurable digital I/O • 4 configurable analog I/O (Input Voltage 0 to 30 VDC) • IPsec, SSL, and GRE VPN Client • Up to 5 VPN Tunnels • IKE Encryption • Port Forwarding and DMZ • Port Filtering • Trusted IP • MAC Address Fil
datasheet Cloud VPN Gateway Cloud-enabled VPN Tunnel Termination Aerohive’s Cloud VPN Gateway (CVG) is designed to simplify VPN termination for thousands of remote branch offices in an innovative, new way. The heart of the CVG is a lightweight, softwarebased solution for VMware-compliant equipment; the soul of the CVG is an enterprise-class VPN concentrator terminating thousands of VPN tunnels from remote access locations.
Product Specifications Introducing Branch on Demand Dynamic Routing Aerohive’s Branch on Demand™ is a a cloud-enabled networking solution for remote locations that simplifies provisioning, management, security, and troubleshooting for remote deployments.
datasheet BR200 Router Branch Router with gigabit Ethernet, optional PoE and 3x3:3 802.11n The Aerohive BR200 Router series streamlines branch office deployments with compact, cloudenabled routers that are engineered for enterprises that are big on security and performance. By combining secure routing and enterprise-class Wi-Fi in a single platform, the BR200 platforms provide essential networking and management capabilities to connect, secure, and manage branch offices.
Product Specifications Features & Benefits Mounting Cooperative Control Software • Supports HiveOS 5.0r2 and later releases • Automatic Mesh with Aerohive APs • User identity and device type (network MDM controlled access to networks) • Desktop • Keyhole Wall Mounts Wi-Fi • Single Radio 3x3 3-stream 802.
i Cred CradlePoint Router/Cellular Modem Credit Card Processing Merchant (Offsite) ing cess o r P d t Car Internet Verizon Encrypted Cellular connection Public I.P. In te r co nal nn Et ec he tio rn n et Local I.P. 10.x.x.x Ethernet connection ARCMBR1400 Br En VP cryp N T ted un ne l on co Ca rd Pr oc es Campus VPN Concentrator sin g SHOP 24 Store @ University Village CBORD Odyssey Server FILENAME SHOP24 NETWORK DIAGRAM.VSD DATE DRAWN BY 10/21/2013 Foundation M.I.S.
Outdoor OmniDirectional Ant.
http://www.polytrolley.com/ locate/ How SPOT Works Through the use of Google Maps when SPOT sends a message it includes GPS coordinates and a web link to view your location 1. GPS satellites provide signal 2. SPOT determines your GPS location and sends your location and preprogrammed message to communication satellites 3. Communication satellite relay your message to specific satellite antennas around the world. 4.
CradlePoint ARC MBR1400 Series INTEGRATED MOBILE BROADBAND ROUTER Wireless WAN connectivity for distributed business locations Keep your business network online with high-speed wireless broadband WIRELESS WAN CONNECTIVITY CradlePoint ARC MBR1400 Series routers enable easy-to-install wireless connectivity in fixed-business locations.
ARC MBR1400 Integrated Mobile Broadband Router Specifications Key Features and Benefits WAN Wireless WAN modem, 10/100/1000 Ethernet ports (cable/DSL/T1/ satellite modems), WiFi (as WAN) 3x3 MIMO “N” 2.4 GHz or 5 GHz (802.11 a/b/g/n) Internet Access and Device Connectivity Integrated high-speed 3G/4G modem – see attached specifications 5 Ethernet 10/100/1000 LAN/WAN ports for Ethernet-enabled devices or landline Internet Wireless LAN – WiFi (802.
Ordering information ARC MBR1400 Integrated Business Series Routers ARC MBR1400LE-VZ Business series router with dual-mode, high-performance 4G LTE / EVDO wireless WAN connection for the Verizon network (802.11 a/b/g/n WiFi) ARC MBR1400LP-AT Business series router with dual-mode, high-performance 4G LTE / HSPA+ wireless WAN connection for the AT&T network (802.11 a/b/g/n WiFi) ARC MBR1400W Business series router with high-performance WiMAX wireless WAN connection for the Sprint or CLEAR networks (802.
BUSINESS-GRADE MODEM SPECIFICATIONS: ARC MBR1400LE-VZ 4G LTE/EVDO for Verizon ARC MBR1400LP-AT 4G/3G LTE/HSPA+ for AT&T Technology: LTE, EVDO Rev A Technology: LTE, HSPA+ Downlink Rates: LTE 100 Mbps, EVDO 3.1 Mbps (theoretical) Downlink Rates: LTE 100 Mbps, HSPA+ 21.1 Mbps (theoretical) Uplink Rates: LTE 50 Mbps, EVDO 1.8 Mbps (theoretical) Uplink Rates: LTE 50 Mbps, HSPA+ 5.
The CBORD Group, Inc. MICROS® Tablet POS MICROS® Tablet POS Benefits • Take payment from guests anywhere with Wi-Fi coverage • Print customer receipts to a Bluetooth belt printer • Use the device in the same way as any other full-sized POS workstation • Accept credit cards, gift cards, and magnetic stripe ID cards For Colleges and Universities The Freedom to Accept Payment Anywhere Take the MICROS® Tablet POS anywhere you have Wi-Fi coverage.
The CBORD Group, Inc. Specifications Comprehensive Solutions Feature Description Processor Intel Atom Z530 1.6GHZ RAM 1GB DDR2 Display 8.4” (diag) TFT LCD with resistive touch 800 x 600 resolution Stylus Included, non-electronic tip Operating system Microsoft POS Ready 2009 I/O ports 1- USB 2.0 port Storage 16GB flash module Weight Approx 2lbs. Wireless interface Wi-Fi 802.
VPN / Radius Server 4 LAN/1 WAN/ Wireless Router 802.11n 2.4Ghz 166.248.091.236 4G SiMM WPA2 Encrypted connection KDS Cellular Connection / Encrypted Campus Firewall Encrypted Tunnel 192.168.0.x Register CCPOS 134.71.84.130 KDS To Truck Wireless AP 192.168.30.
