Datasheet

5
2 Benchmarking
For published video content and eLearning material there are globally hundreds, if not
thousands of different sites readily available for anyone to use. The minimum require-
ment for accessing those sites usually involves simply signing to the service by creat-
ing a user-ID (identification) and then logging in. According to a statistics and usage
analysis built by Builtwith, a website profiler and competitive analysis and business
intelligence tool, two of the most popular audio-video distribution platforms are Youtube
and Vimeo, with both controlling 31.56 % and 15.65 %, respectively, of the media dis-
tribution market. Chart 1 presents the Media Distribution in the Top Million sites, for
which the data was last calculated on April 26, 2013. [2]
Chart 1 Audio/Video Media Distribution pie chart, April 26, 2013 [3]
Although the chart does not specify as to the nature of the content of the media that is
distributed on these platforms, it does, however, depict the amount of media content
being distributed on the top 10 distribution platforms used by the top 1 million websites.
This information could then be used to determine the popularity of publishing audio-
video content online. Graphs 2 and 3 will illustrate the usage of embedded video from