Cardlytics

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Case Study

Cardlytics uses purchase

intelligence to make

marketing more relevant

and measureable while

strengthening the role

banks play within the flow

of commerce. By leveraging

purchase insights to

answer pressing marketing

questions, Cardlytics has

linked together some of the

biggest names in banking

and advertising.

Founded in 2008 and based in Atlanta,

Georgia, Cardlytics has experienced

tremendous growth and now partners with

financial institutions such as Bank of America,

PNC Bank, Regions Bank and Fiserv.

These partnerships work well, given financial

institutions’ desire to oer their customers

value in the form of cash-back rewards on the

things they like to buy. Cardlytics’ proprietary

native online and mobile banking channel

enables advertisers to deliver relevant oers

to financial institution customers based on

actual purchase behavior. This not only drives

advertisers’ loyalty amongst their customers,

but also helps financial institutions increase card

usage, decrease attribution, and build their own

customer loyalty. Oers are securely distributed

across a customer’s digital banking experience.

Objective

Migrate to a new, scalable analytics

platform to accommodate a data-

intensive company undergoing rapid

growth

Approach

Researched, evaluated and selected new

analytic database platform

IT Matters

• Capacity to increase the amount of data

records added on a weekly basis by

10x—an additional 2 billion data records,

up from 200 million per week in the past

• Typical returns on queries reduced from

up to 40 minutes to only one-half or one

minute on average, up to 40-to-80x faster

• 100% reliable/stable—eliminated

the need to do weekly back-ups and

maintenance indexing, reducing

operational support time by 90%

• Ability to easily scale out as needed

Business Matters

• Increased average customer pipeline

10x: 200 new advertiser prospects on a

weekly basis, up from 20 per week on

legacy platform, with the ability to scale

out to reach many more customers

• Achieved return on investment in just

three months

• Met same-day rapid customer response

instead of overnight

• Increased inventory of advertising oers,

which results in increased revenue

• Reduced operational overhead by 90%

and can now re-assign personnel from

maintenance to revenue-focused analytics

• Increased revenue resulting from more

advertisers participating in rewards

programs

• Improved customer loyalty for retail-facing

financial institution customer bases

HPE Vertica Analytics

Platform ready to grow

with Cardlytics

Platform accommodates large volumes of data

and provides fast returns on queries

Summary of content (4 pages)

PAGE 1
Case Study Objective Migrate to a new, scalable analytics platform to accommodate a dataintensive company undergoing rapid growth Approach Researched, evaluated and selected new analytic database platform HPE Vertica Analytics Platform ready to grow with Cardlytics Platform accommodates large volumes of data and provides fast returns on queries IT Matters • Capacity to increase the amount of data records added on a weekly basis by 10x—an additional 2 billion data records, up from 200 million per week in
PAGE 2
Case study Cardlytics Industry Advertising & marketing services Page 2 “Our advertising clients are looking for innovative ways to attract new customers and better engage existing ones. Our HPE Vertica Analytics Platform enables us to fine-tune and personalize offers, and we are providing this service at hyper-speed.” – Scott Grimes, CEO, Cardlytics Cardlytics has a proven track record of delivering effective rewards programs, working with some of the largest financial institutions in the world.
PAGE 3
Case study Cardlytics Industry Advertising & marketing services Page 3 While Cardlytics already has seen tremendous increases in speed, the company knows it can add more nodes, scale out, and go twice as fast. “HPE Vertica meets all of our requirements. I know how much it will cost and how much we will gain, and I appreciate that predictability,” Snodgrass explains.
PAGE 4
Case study Cardlytics Industry Advertising & marketing services Customer at a glance Application Enterprise Software—Analytic Database Management Hardware • HPE ProLiant DL380 G7 Servers Software • HPE Vertica Analytics Platform software • Red Hat Enterprise Linux operating system Because Vertica does not require table locks and turbo-charges queries, Cardlytics has cut customer response time from one day to less than an hour. In the past, transactions loaded at night.