User's Manual

314 | Advertising Services Dell Networking W-ClearPass Guest 6.4 | User Guide
Materials and promotions are then organized into advertising campaigns that run over a specified date range
and with a specified priority (rank and weight).
Campaigns
An advertising campaign is the strategy by which you organize the presentation of your ads. It defines which
promotions and materials to deliver, and when they should be delivered. You can rank and weight a campaign
to balance it against other campaigns. A campaign can also be configured for presentation between a specified
start date and end date.
Spaces
Spaces are the areas of a page that are defined for advertising content. Spaces use simple rules to select
advertisements with the appropriate size, number, and format of materials. The space determines what types
of materials can be shown (images, text ads, SMS ads) and, in the case of images, any size constraints on the
size of the ad. For example, size constraints on a ‘top’ space would normally ensure that only wide but short
images are displayed, whereas the constraints on a ‘right’ space would often allow any type of ad but require
that the ad be narrower (e.g. 320 pixels wide).
Pages
Finally, for each W-ClearPass Guest page or group of pages, you can specify the advertising spaces you want to
make active and the campaigns and materials to present on them. Advertising can be placed on login,
registration, receipt, and self-service pages, and email and SMS receipts.
Advertising Services Process Overview
To use advertising services:
1. Add fields for gathering demographic information to Guest self-registration forms.
2. Create the materials and upload them to W-ClearPass Guest.
3. Create a promotion.
4. Create a campaign.
5. Enable at least one space.
6. For each page or group of pages, specify which campaigns and spaces can be presented.
7. Fine-tune campaign delivery to ensure the best user experience.
About the Tutorial
W-ClearPass Guest provides a Getting Started tutorial to help you become familiar with Advertising Services
concepts and procedures. You can refer to the tutorial at any time.
To view the tutorial, go to Configuration > Advertising > Start Here and click the Getting Started link. The
first page of the tutorial window opens.