User's Manual

Field Description
Rank (Required) Applies a relative rank to the campaign, which defines the order in which campaigns are
processed when delivering ads. A rank of 1 is higher than a rank of 2. For information about
campaign ranks, see "Campaign Rank and Weight" on page 332.
Weight (Required) Applies a weight to a campaign. If two campaigns have equal rank, one with a greater
weight will be displayed more than the other. For information about campaign weights, see
"Campaign Rank and Weight" on page 332.
Description Optional comments or notes about the campaign.
At the time ads are delivered on your pages, the system processes the information in the General Properties
area in the following order:
1. Verifies which campaigns are enabled and ignores ones that are not.
2. Checks for start dates that are less than or equal to "now" and ignores campaigns that are not scheduled to
start yet.
3. Checks for end dates that are greater than "now" and ignores campaigns whose end date is past.
4. Checks the rank of each remaining campaign. Includes only the highest ranked campaign, or multiple
campaigns that have the same highest rank.
5. If there are multiple campaigns, checks the weight of each remaining campaign.
In the Web Promotions Delivery area of the form, set the options that define when the campaign's Web
promotions are delivered. Use the SMS Promotions Delivery area to set when the campaign's SMS
promotions are delivered.
The drop-down lists in the Web Promotions area also allow you to select a material instead of a promotion. This
usage is rare, though, as it would display only a single static item.
Field Description
With Login Select the promotion to deliver on the landing page (login page). To not display ads at this stage,
select None.
With
Registration
Select the promotion to deliver on the registration page. To not display ads at this stage, select
None
With Receipt Select the promotion to deliver on the registration receipt. To not display ads at this stage, select
Table 79: Web Promotions Delivery, Edit Campaign
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