User's Manual

332 | Advertising Services Dell Networking W-ClearPass Guest 6.4 | User Guide
Field Description
None
With Self-
Service
Select the promotion to deliver on the self-service portal pages. To not display ads at this stage,
select None
After Login Select the promotion to deliver when the user has logged in. To not display ads at this stage,
select None
With Receipt Select the promotion to deliver on the SMS registration receipt. To not display ads at this stage,
select None
Campaign Rank and Weight
Each advertising campaign must be assigned a rank and weight. These numbers let you balance how campaigns
are chosen relative to each other.
l Rank—This number determines which of the available campaigns will be used. A lower number has a higher
rank or priority, so a rank of 1 takes priority over a rank of 2. When the available campaigns are compared,
the campaign with the highest rank (for example, rank = 1) is used and the other campaigns are ignored. To
use multiple campaigns at the same time, they must have the same rank; they will be dropped if they have a
lower rank.
l Weight—When multiple campaigns of equal rank are used, the weight determines how often each
campaign's ads should be displayed relative to ads from the other campaigns.
Suppose you have multiple advertising campaigns that are defined to provide ads at the same time and stage.
You can modify the rank to ensure that ads are displayed from the campaigns in the order you want. You can
modify the weight to ensure that, on average, more ads are displayed from campaigns with higher weight. The
frequency of display is determined by the ratio of each weight to the total weights.
n Example: Assume two campaigns of equal rank. If campaign A has a weight of 10, and campaign B has a
weight of 5, campaign A's ads will be shown twice as often as campaign B's ads. To look at this another
way, 10 + 5 = 15, and campaign A's ads will be shown, on average, 10 out of every 15 times.
n Example: Assume three campaigns of equal rank. Campaign A has a weight of 2, campaign B has a weight
of 3, and campaign C has a weight of 5. These numbers add up to 10, so on average, campaign A will be
shown 2 out of every 10 times, campaign B would be shown 3 out of every 10 times, and campaign C
would be shown 5 out of every 10 times.
Ranks and weights are assigned to campaigns when they are created or edited. See "Creating and Editing
Advertising Campaigns" on page 329.
Advertising Promotions
Promotions define rules for how and when advertisements are delivered and what materials should be
included. Promotions can also be configured to use intelligent delivery, presenting relevant advertising to
users.
To create and work with advertising promotions, go to Configuration > Advertising > Promotions. The
Advertising Promotions list view opens.