User's Manual

336 | Advertising Services Dell Networking W-ClearPass Guest 6.4 | User Guide
In the Intelligence area of the form, set the options that control intelligent delivery of content for the
promotion:
Field Description
Enabled If selected, allows a more selective delivery by matching user labels to material labels.
(Material also inherits labels from the promotions that include it)
Requirement
Levels
How often the specified labels should be matched. These settings override the Default Level in
the next field.
Use the controls to select label groups and a requirement level for each one.
Default Level How often all other labels should be matched (applies to labels not selected in the
Requirement Levels field).
Defined Labels List of currently-defined user labels.
Table 83: Intelligence Options, Edit Promotion
Using Labels in Advertising Services
A label identifies a user attribute or category. In Advertising Services, you can add intelligent delivery to your
campaigns by creating labels and applying them to your promotions and materials:
1. Configure your pages to include fields for collecting user information such as gender, age, hobbies, or
product preferences. When a user completes these fields, the attributes are stored in W-ClearPass (see
"Creating a Custom Field " on page 206).
2. In the Edit Promotion form, use the Labels field to apply or easily create labels that correspond to the
information-gathering fields you added to your pages (see "Creating and Editing Advertising Promotions" on
page 333).
3. Configure the promotion to use labeled content (promotions, materials, or both), and specify which labels
to include or exclude.
4. Also on the Edit Promotion form, enable the promotion for intelligent delivery. Indicate the percentage of
ads that should match the labels. (For reference, this form provides a list of the labels that have already
been defined in the system.)
5. On the Edit Materials form, you can also use the Labels field to apply existing labels or create new ones
(see "Creating and Editing Advertising Materials" on page 338).