Advertising Services Deployment Guide Revision 1.3 24 September 2010 United States of America +1 (888) 590-0882 Europe, Middle East & Asia +34 91 766 57 22 Australia & Pacific +61 2 8669 1140 http://www.amigopod.com Copyright © 2010 amigopod. All rights reserved.
Advertising Services Version 1.3 THE PRODUCT FEATURES AND INFORMATION DESCRIBED IN THIS MANUAL ARE SUBJECT TO CHANGE WITHOUT NOTICE. WHILE THE STATEMENTS, DIAGRAMS, CONFIGURATION RECOMMENDATIONS, DEPLOYMENT EXAMPLES, REFERENCE MATERIAL AND OTHER INFORMATION PROVIDED IN THIS MANUAL ARE BELIEVED TO BE ACCURATE, AMIGOPOD DISCLAIMS ALL WARRANTIES, EITHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THOSE OF QUALITY, PERFORMANCE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE.
Advertising Services Version 1.3 Table of Contents 1 Advertising Services Overview ..........................................................................................6 1.1 About this manual .......................................................................................................7 1.1.1 Document conventions .........................................................................................7 1.1.2 Document overview ......................................
Advertising Services Version 1.3 4.4 Promotions ................................................................................................................90 4.4.1 Promotion List.....................................................................................................90 4.4.2 Promotion Editor .................................................................................................92 4.5 Materials...........................................................
Advertising Services Version 1.3 Table of Tables Table 1: Comparison of Advertising Services Editions ............................................................7 Table 2: Example Advertising Groups (defined by ACME)....................................................10 Table 3: Example Retailers and Priority Demographics ........................................................11 Table 4: Example Shoppers ........................................................................................
Advertising Services 1 Version 1.3 Advertising Services Overview The amigopod Advertising Services plugin enables you to deliver marketing promotions and advertisements to the users of your network. Advertisements can be delivered to users at various stages, such as when they: Register or login using a web-browser, Receive a registration receipt via email, or Receive a registration receipt via SMS.
Advertising Services Version 1.3 Pages represent various pages, provided by the amigopod system, on which advertising is supported and allowed. These pages include login, registration, receipt and self-service pages, as well as email and SMS receipts. Reports can be used to investigate the demographics of your users, and to review the delivery of your advertisements.
Advertising Services Version 1.3 Link, tab and button names are shown in bold, preceded by the appropriate icon: Save Changes Code samples are shown in a fixed-width font: Sample template code or HTML text NOTE IMPORTANT 1.1.2 Information of note is indicated by NOTE in the margin. Important information is indicated by IMPORTANT in the margin. BEST PRACTICE A best practice contains recommendations for how to best use a given feature.
Advertising Services Version 1.3 Integration Guides: amigopod provide a number of integration guides to help system administrators with the process of integrating an amigopod with other vendor-specific equipment, including: Aerohive, Aruba, Bluesocket, Cisco, Colubris, D-Link, HP, Trapeze, Trendnet, Xirrus and others. NOTE Please contact your sales representative, or amigopod support staff at support@amigopod.com, for a copy of the relevant integration guide.
Advertising Services 2 Version 1.3 Example Deployment of Advertising Services NOTE To better understand some of the capabilities provided by the Advertising Services plugin and how to implement them, we will describe an example deployment scenario. The next section (§3) will provide detailed instructions on how to configure Advertising Services to implement this example scenario. The ACME Company manages a number of large shopping centers.
Advertising Services Version 1.3 A sample of three retailers using the advertising service (see Table 3 below) shows (i) a fashion retailer who focuses on the under 30 female demographic, (ii) a sporting goods retailer targeting the 20 to 40 age group, and (iii) a hi-fi audio retailer catering mostly to males in the 30 to 49 age group.
Advertising Services 3 Version 1.3 Advertising Deployment Workflow There is a workflow that is commonly used in the deployment of advertising services: 1. Configure guest access – the first step in the process is to configure the system to support guest access. To complete this step, you will need to follow the instructions in the relevant integration guide for you network and in the amigopod Deployment Guide. 2.
Advertising Services 3.1 Version 1.3 Configure guest access To support guest access, you will need to configure your amigopod to communicate with your vendor’s network equipment (e.g. a Network Access Server). Such an integration exercise is highly dependent upon the devices in your network, and as such is beyond the scope of this document.
Advertising Services Version 1.
Advertising Services Version 1.3 4. Select the Field Type dropdown and choose the String option. 5. Enter the following text into the Description field: Gender of the user. Apply the following settings to the Default View Display Settings section: 6. Select the Content Type dropdown and choose the Sortable text option. 7. Enter a Column Title of: Gender 8. Leave the Column Width at its default setting of: 100 9. Leave the CSS Class field empty. 10. Leave the CSS Style field empty. 11.
Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: 13. Select the User Interface dropdown and choose the Radio buttons option. 14. Enter a Label of: Gender: 15. Enter a Description of: Please select your gender. 16. Leave the CSS Class field empty. 17. Leave the CSS Style field empty. 18. Leave the Legend field empty. 19. Select the Options Generator dropdown and choose the Use options option. 20.
Advertising Services Version 1.3 Apply the following settings to the Form Validation Settings section: 24. Ensure that the Field Required checkbox, Field value must be supplied, is ticked. 25. Enter an Initial Value of: none 26. Select the Validator dropdown and choose the IsArrayValue option. 27. Select the Validator Param dropdown and choose the None option. 28. Enter the following text into the Validator Argument field: array('female','male') 29.
Advertising Services Version 1.3 And then to save the field: 32. Review your settings and ensure they are as directed. 33. Click the Save Changes button; the custom field will be created and the tab form collapsed. 3.2.2 IMPORTANT Creating an age group field (dropdown) This is an example only. You may follow these instructions if you wish to gather gender demographic information. Otherwise, you can simply read this section to gain a greater understanding of the system.
Advertising Services Version 1.3 Apply the following settings to the Default View Display Settings section: 6. Select the Content Type dropdown and choose the Sortable text option. 7. Enter a Column Title of: Age Group 8. Leave the Column Width at its default setting of: 100 9. Leave the CSS Class field empty. 10. Leave the CSS Style field empty. 11. Select the Column Format and select the Field Value option. 12. Leave the Search checkbox, Include values when performing a quick search, as not ticked.
Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: 13. Select the User Interface dropdown and choose the Drop-down list option. 14. Enter a Label of: Age Group: 15. Enter a Description of: Please select your age group. 16. Leave the CSS Class field empty. 17. Leave the CSS Style field empty. 18. Leave the Legend field empty. 19. Select the Options Generator dropdown and choose the Use options option. 20.
Advertising Services Version 1.3 22. Leave the Collapse checkbox, Hide when no options are selectable, as not ticked. Apply the following settings to the Form Validation Settings section: 23. Ensure that the Field Required checkbox, Field value must be supplied, is ticked. 24. Enter an Initial Value of: none 25. Select the Validator dropdown and choose the IsArrayValue option. 26. Select the Validator Param dropdown and choose the None option. 27.
Advertising Services Version 1.3 And then to save the field: 31. Review your settings and ensure they are as directed. 32. Click the Save Changes button; the custom field will be created and the tab form collapsed. 3.2.3 IMPORTANT Creating a personal interests field (checklist) This is an example only. You may follow these instructions if you wish to gather gender demographic information. Otherwise, you can simply read this section to gain a greater understanding of the system.
Advertising Services Version 1.3 Apply the following settings to the Default View Display Settings section: 6. Select the Content Type dropdown and choose the Sortable text option. 7. Enter a Column Title of: Interests 8. Leave the Column Width at its default setting of: 100 9. Leave the CSS Class field empty. 10. Leave the CSS Style field empty. 11. Select the Column Format and select the Field Value option. 12. Leave the Search checkbox, Include values when performing a quick search, as not ticked.
Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: 13. Select the User Interface dropdown and choose the Checklist option. 14. Enter a Label of: Interests: 15. Enter a Description of: Please select the things you are interested in. 16. Leave the CSS Class field empty. 17. Leave the CSS Style field empty. 18. Leave the Legend field empty. 19. Select the Options Generator dropdown and choose the Use options option. 20.
Advertising Services Version 1.3 music|Music reading|Reading technology|Technology 21. Select the Sort field and choose the No sorting option. 22. Leave the Collapse checkbox, Hide when no options are selectable, as not ticked. 23. Select the Layout dropdown and choose the Vertical option. 24. Enter a Vertical Columns of: 2 Apply the following settings to the Form Validation Settings section: 25. Ensure that the Field Required checkbox, Field value must be supplied, is not ticked. 26.
Advertising Services Version 1.3 Apply the following settings to the Advanced Properties section: 28. Change the Advanced checkbox, Show advanced properties, to be ticked. 29. Select the Conversion dropdown and choose the NwaImplodeComma option. 30. Leave the Type Error field empty. 31. Select the Value Format dropdown and choose the None option. 32. Select the Display Format dropdown and choose the NwaExplodeComma option. 33. Enter a Display Param of: interests 34.
Advertising Services Version 1.3 36. Leave the Force Value checkbox, Always use initial value on form submit, as not ticked. 37. Leave the Enable If field empty. 38. Leave the Disable If field empty. And then to save the field: 39. Review your settings and ensure they are as directed. 40. Click the Save Changes button; the custom field will be created and the tab form collapsed. 3.2.4 Adding the custom fields to your registration form Having created the gender field (§3.2.
Advertising Services Version 1.3 To view the new custom fields in the form, click the link. 3.2.5 IMPORTANT Preview Form tab Double check your intelligent delivery labels Intelligent delivery features are only available in the full edition of Advertising Services. Ignore these instructions if you are using the lite edition. Now that a number of custom fields have been created, the system will be able to use their options as labels for the intelligent delivery of advertising.
Advertising Services Version 1.3 You may also wish to refer to the amigopod Deployment Guide (§1.2). 3.3 General advertising configuration Now that you are able to gather the desired information from guests, it is time to prepare the general structure of your advertising: Specify which pages will show advertising. Specify which the stages of the registration and login process will deliver advertisements. Specify where on the pages advertising will be shown.
Advertising Services NOTE Version 1.3 You should see that the labels listed correspond to the resultant user labels made available earlier by the guest manager custom fields (§3.2, Table 5). Table 6: Retailer Advertising Material Labels 3.3.
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the promotion: Gold Package Promotion 4. Ensure that the Enabled field checkbox, Use this promotion, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter the following text into the Description field: This is the Gold Package promotion.
Advertising Services Version 1.3 Apply the following settings to the Labelled Content section: 10. Select the Content Type dropdown and choose: Materials only 11. Select the Inclusion Mode dropdown and choose: At least one of the ‘inclusive labels’ must match 12. Enter the following text into the Inclusive Labels field: Catwalk Fashion, Gold Wire Audio 13. Select the Exclusion Mode dropdown and choose: At least one of the ‘exclusive labels’ must match 14. Leave the Exclusive Labels field empty.
Advertising Services Version 1.3 As this promotion is very similar to that of the Gold Package Promotion, we will simply modify a copy of that promotion. To create the platinum package promotion from a copy of the gold package promotion: 1. Navigate to the promotions list (Advertising Services » Promotions). 2. Click on the row containing the Gold Package Promotion; an action row will be shown containing a list of action links that you may click. 3.
Advertising Services Version 1.3 Apply the following changes to the Labelled Content section: 6. Enter the following text into the Inclusive Labels field: Guerrilla Sport And finally: 7. Review your settings and ensure they are as directed. 8. Click the Create button; the promotion will be created and you will be directed back to the promotions list. 3.3.
Advertising Services Version 1.3 2. Click the Create new advertising promotion located above the promotions list; the promotion editor will be shown. Apply the following settings to the General Properties section: 3. Enter the Name for the promotion: Top-Level Promotion 4. Ensure that the Enabled field checkbox, Use this promotion, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter the following text into the Description field: This is the Top-Level promotion.
Advertising Services Version 1.3 11. Select the Content column dropdown and choose the Platinum Package Promotion option. 12. Enter the following text into the Weighting column field: 2.0 13. Click on the row at either end or between the dropdown and text fields; an action row will be shown containing a list of action links that you may click. 14. Click on the Insert After action link; a new row will be added where the Content column dropdown is set to None and the Weighting column text field is set to 1.
Advertising Services Version 1.3 c. Select the Requirement Level column dropdown and choose the 50% (Often) option. 19. Use the age_group demographic information for intelligent delivery: a. In the Requirement Levels list, click on a row at either end or between the dropdowns; an action row will be shown containing a list of action links that you may click. b.
Advertising Services Version 1.3 25. Verify that the Platinum Package Promotion is included. 26. Verify that the Gold Package Promotion is included. 3.3.5 Create the Default Campaign In this step we will create a default campaign that will provide the advertisements from our top-level promotion (and therefore, from our gold and platinum package promotions).
Advertising Services Version 1.3 4. Ensure that the Enabled field checkbox, Use this campaign, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter a low Rank for the campaign: 20 8. Leave the Weight at its default value: 1.0 9. Enter the following text into the Description field: This is the default campaign. It is always enabled, but has a rank of 20 to allow higher-ranking campaigns to take precedence.
Advertising Services Version 1.3 17. Click the Create button; the campaign will be created and you will be directed back to the campaigns list. 3.3.6 Enable the Built-in Spaces By default, the Advertising Services plugin will install a number of built-in advertising spaces. These built-in spaces, however, are initially disabled. You will have to enable some of these advertising spaces before you will be able to see any advertisements.
Advertising Services Version 1.3 3. Click the Enable link; the space will be enabled immediately, without confirmation. 4. Repeat steps 2 & 3 for each of the following built-in advertising spaces: a. Mobile Page Interstitial (built-in) b. Mobile Page Top (built-in) c. Page Interstitial (built-in) d. Page Right (built-in) e. Page Top (built-in) f. 3.
Advertising Services NOTE 3.4.1 Version 1.3 Refer to section 4.5.2 below for further details regarding advertising materials. Create an image advertisement In this example we will create an image advertisement for our fictional Catwalk Fashion retailer. The advertising material will be labelled with the advertising materials labels that we decided upon earlier (§3.3.1). These labels will ensure that: 1.
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the material: Catwalk Fashion – 20% Off Sale – Image (300x100) 4. Ensure that the Enabled field checkbox, Use this material, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter the following text into the Description field: This is an example image advertisement for Catwalk Fashion. 8.
Advertising Services Version 1.3 Apply the following settings to the Web Content section: 10. Select the Format dropdown and choose the Image advertisement option. 11. Enter a Hyperlink of: http://www.catwalkfashion.com/sales/ 12. Select the Image dropdown and choose the Upload a new image option. 13. In the New Image field, click the Browse button and then choose the image you wish to upload. 14. Enter a Title of: 20% Off Sale – Now on at Catwalk Fashion And finally: 15.
Advertising Services Version 1.3 advertising materials labels that we decided upon earlier (§3.3.1). These labels will ensure that: 1. The material is included in the appropriate promotion for the Catwalk Fashion retailer, in this case the Gold Promotion (§3.3.2). 2. The material is prioritized for delivery to the priority demographic groups selected by the Catwalk Fashion retailer (§2, Table 3). The advertisement will also be linked to the sales section of the Catwalk Fashion website.
Advertising Services Version 1.3 4. Ensure that the Enabled field checkbox, Use this material, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter the following text into the Description field: This is an example text advertisement for Catwalk Fashion. 8. Enter the following text into the Labels field: Catwalk Fashion, gender Female, age_group 0 to 19, age_group 20 to 29, interests Fashion Yes 9. Select the Type dropdown and choose the Web browser content option.
Advertising Services Version 1.3 15. Verify that the Preview field shows the desired advertisement. And finally: 16. Review your settings and ensure they are as directed. 17. Click the Create button; the material will be created and you will be directed back to the materials list. 3.4.3 Create a YouTube video advertisement In this example we will define a YouTube video advertisement for our fictional Catwalk Fashion retailer.
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the material: Catwalk Fashion – 20% Off Sale – Video (Large) 4. Ensure that the Enabled field checkbox, Use this material, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter the following text into the Description field: This is an example YouTube video advertisement for Catwalk Fashion. 8.
Advertising Services Version 1.3 Apply the following settings to the Web Content section: 10. Select the Format dropdown and choose the YouTube video advertisement option. 11. Enter a Video ID of: Y7dpJ0oseIA 12. Enter a Width of: 480 13. Enter a Height of: 385 14. Verify that the Preview field shows the desired advertisement. And finally: 15. Review your settings and ensure they are as directed. 16.
Advertising Services Version 1.3 BEST PRACTICE Define both a large screen version and a small screen version of a YouTube video advertisement. Ensure the width of the small screen version is no wider than 300 pixels. To create a small screen version of the YouTube video advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2.
Advertising Services Version 1.3 Apply the following settings to the Web Content section: 5. Change the Width to: 300 6. Change the Height to: 240 And finally: 7. Review your settings and ensure they are as directed. 8. Click the Create button; the material will be created and you will be directed back to the materials list. 3.4.4 Create a SMS text advertisement In this example we will create a SMS text advertisement for our fictional Catwalk Fashion retailer.
Advertising Services NOTE Version 1.3 BEST PRACTICE Keep SMS messages short to ensure that they will fit within the remainder of an SMS registration receipt. The mobile carrier will typically limit the total length of an SMS to 160 characters (but perhaps as little as 128 with some carriers). Refer to section 4.5.2 below for further details about advertising materials. To create a SMS text advertisement: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2.
Advertising Services Version 1.3 Apply the following settings to the General Properties section: 3. Enter the Name for the material: Catwalk Fashion – 20% Off Sale – SMS 4. Ensure that the Enabled field checkbox, Use this material, is ticked. 5. Leave the Start Date field empty. 6. Leave the End Date field empty. 7. Enter the following text into the Description field: This is an example SMS advertisement for Catwalk Fashion. 8.
Advertising Services Version 1.3 Apply the following settings to the SMS Content section: 10. Enter the following text into the Text field: Catwalk Fashion. 20% off. Sale ends soon! And finally: 11. Review your settings and ensure they are as directed. 12. Click the Create button; the material will be created and you will be directed back to the materials list. 3.4.
Advertising Services Version 1.3 campaign includes the correct promotions which in turn include the correct materials. NOTE 3.5 Refer to the advertising services reference section (§4) for more details regarding configuration. Fine-tuning delivery At this stage in your deployment you have everything necessary for delivering advertisements to the users of your system; you can even prioritize the delivery using the intelligent delivery functionality provided by the promotions (full edition only).
Advertising Services Version 1.3 Change the following settings in the Promotional Material Constraints section: 6. In the Allowed Material checklist, click the link; all materials types will not be ticked. Clear selection 7. In the Allowed Material checklist, click the Text advertisement [web] checkbox, so that it is ticked. And then: 8. Review your settings and ensure they are as directed. 9. Click the Create button; you will be directed back to the advertising spaces list.
Advertising Services Version 1.3 the process can become tedious and frustrating, and can result in dissatisfaction with the service. By limiting the delivery of video advertisements to just one or two key stages of the process, you can significantly improve the user’s experience and their positive perception of the service. Even if the service is free, this is still an important consideration to make.
Advertising Services Version 1.3 Now you need to override this top-level setting for just the pages that you do want video to be delivered to, which for our example is the login page: 12. In the Child Pages field: a. Click the Show children link; a list of child pages will be expanded. b. Locate, but do not click, the link titled Registration (Login Page). Guest Self- c. Click the associated Page advertising settings link; the page editor for editing the login page advertising overrides will be shown.
Advertising Services 4 Version 1.3 Advertising Services Reference The amigopod Advertising Services plugin enables you to deliver marketing promotions and advertisements to users of your system. This is achieved through the configuration of a number of key components provided by the Advertising Services plugin: Pages Spaces Campaigns Promotions Materials Your materials are the actual advertisements that are delivered.
Advertising Services Version 1.3 2. Which advertising spaces will be used for a page (full edition only) 3. Which advertising campaigns will provide ads for a page (full edition only) Settings can be applied to a group of related pages or overridden for a single specific page. 4.1.1 Page List The pages list (Advertising Services » Pages) provides a list of the current page groups provided by the system that support advertising.
Advertising Services 4.1.1.3 Version 1.3 Viewing a page that supports advertising To view the main page of a group of pages: 1. Select the relevant page from the list; an action row will be shown. 2. Click the Launch link; a new browser window or browser tab will be opened showing the desired page. To view a specific child page from a group of pages: 1. Select the relevant page group from the list; an action row will be shown. 2. Click the Edit link; the page editor for the group will be shown. 3.
Advertising Services Version 1.3 o Guest Self-Registration (Receipt Download) – the child page for a downloaded receipt. o Guest Self-Registration (Receipt E-mail) – the child page for an email receipt. o Guest Self-Registration (Login Page) – the child page for the guest self-registration's login page. o Guest Self-Registration (Login Message) – the child page for the guest self-registration's login message (acknowledgement) page.
Advertising Services Version 1.3 When expanded, the list of child pages has two links for each child page. Clicking the first link will take you to the editor for the target page. The second link, Page advertising settings, will take to you the advertising settings for the target page. Advertising Enabled: Enable or disable the delivery of advertising on this page (or page group).
Advertising Services 4.1.2.2 IMPORTANT Version 1.3 Space Options The Space Options section is only available in the full edition of Advertising Services. Ignore this section if you are using the lite edition. The Space Options section has a number of fields that allow you to configure which advertising spaces can be shown on a given page. The final set of advertising spaces used is determined by first applying the Allowed Spaces Policy, followed by the Denied Spaces Policy.
Advertising Services Version 1.3 Option Description Use parent spaces, but also allow advertising in... This option is only provided for the child pages, not for the page group. Selecting this option will show the Allowed Spaces list with which you can specify additional spaces to allow. The additional spaces will be added to the list of spaces defined by the parent page's space options, which is the result of applying the Allowed Spaces Policy followed by the Denied Spaces Policy.
Advertising Services Version 1.3 Denied Spaces Policy: Select whether or not to deny advertising in any spaces. NOTE The Denied Spaces Policy is applied after the Allowed Spaces Policy field is processed. The Denied Spaces Policy supports the following options: Table 9: Options for the Denied Spaces Policy field Option Description No change Selecting this option does not modify the list of spaces allowed by the Allowed Spaces Policy. Deny advertising in...
Advertising Services Version 1.3 If the list already has spaces in it, clicking on a row will show an action row with a number of commands that can be executed for that row: 4.1.2.
Advertising Services Version 1.3 The Allowed Campaigns Policy supports the following options: Table 10: Options for the Allowed Campaign Policy field Option Description Use default setting (Allow advertising from all campaigns) This option is only provided for the page group, not for child pages. Selecting this option will allow advertising from all (enabled and applicable) advertising campaigns. Allow advertising from... This option is only provided for the page group, not for child pages.
Advertising Services Version 1.3 To add an allowed campaign to an empty list, click the campaign link.
Advertising Services NOTE Version 1.3 This field is shown or hidden based on the option you select for the Denied Campaigns Policy field. Any advertising campaign listed here will be not be used to show advertisements on the page. This field is often used to specify an exception to an allow all specification. For example, say there are three enabled advertising campaigns: Spring, Summer and Winter.
Advertising Services Version 1.3 space would often allow any type of advertisement but require that it be narrower (e.g. 300 pixels wide). A space is configured to deliver advertisements to a particular location on a page, such as the top, bottom, left or right. There is also a special interstitial location that can briefly replace the main content of the page. 4.2.1 Space List The spaces list (Advertising Services » Spaces) provides a list of the current advertising spaces.
Advertising Services Version 1.3 4. Click the NOTE 4.2.1.3 Create button or the Create and Reload button. Details on how to use the space editor are given in section 4.2.2 below. Edit an advertising space To edit an advertising space: 1. Navigate to the advertising spaces list (Advertising Services » Spaces). 2. Select the relevant space from the list; an action row will be shown. 3. Click the Edit link; the space editor will be shown. 4. Edit the settings as necessary. 5. Click the button. NOTE 4.2.
Advertising Services NOTE 4.2.1.6 Version 1.3 If you see an Enable link instead of a Disable link, then the advertising space has already been disabled. Enable an advertising space To enable an advertising space: 1. Navigate to the advertising spaces list (Advertising Services » Spaces). 2. Select the relevant space from the list; an action row will be shown. 3. Click the Enable link; the space will be enabled without further confirmation.
Advertising Services Version 1.3 page. Spaces have geometry constraints that control the allowed size of advertisements and material constraints that control the types of advertisements allowed. 4.2.2.1 General Properties The General Properties section allows you to configure a meaningful name for your custom advertising spaces, whether a space is enabled or disabled, the rank, a description, and the preset location of the advertising space on the page. Name: NOTE The name of the advertising space.
Advertising Services Version 1.3 Description: Additional notes to associate with the advertising space. The Description field is provided as a simple place for you to make any notes that may be of relevance for your system. Location: NOTE Select where the advertising space is to be placed. If the advertising space is a built-in space, then the Location cannot be edited.
Advertising Services Version 1.3 Option Description Page Interstitial – briefly replaces content Select this option to have this advertising space deliver advertisements, briefly replacing the main content of a web page. SMS Top – above content Select this option to have this advertising space deliver advertisements above the main content of an SMS message. SMS Bottom – below content Select this option to have this advertising space deliver advertisements below the main content of an SMS message.
Advertising Services 4.2.2.2 Version 1.3 Geometry The Geometry section allows you to configure size constraints for your advertising space, such as the screen type this space is designed for, the minimum and maximum width and height of the space (and therefore the minimum and maximum size of the advertisements displayed within), and the maximum number of rows and columns of advertisements to display. Screen Types: NOTE Limit what types of screen will show this advertising space.
Advertising Services Version 1.3 Minimum Width: Specify an optional minimum width (in pixels) for advertising materials shown in this space. If an advertisement has a size (e.g. an image, Flash or YouTube advertisement), the width of that advertisement must be at least as large the minimum width if it is to be shown in this space. Leave the minimum width field empty if you do not want to have a minimum width constraint.
Advertising Services Version 1.3 Leave the maximum height field empty if you do not want to have a maximum height constraint. BEST PRACTICE Because an advertising space also has padding it is considered best practice to set the maximum height constraint to be 20 pixels taller than the tallest image you wish to display in this space. Maximum Rows: The maximum number of rows of advertisements to show in this space.
Advertising Services 4.2.2.3 Version 1.3 one column of width 80, or one column of width 100. Promotional Material Constraints The Promotional Material Constraints section allows you to configure the allowed material types for your advertising space. Allowed Material: Select which material types are allowed in this advertising space.
Advertising Services 4.2.3 Version 1.3 The nwa_adspace Smarty Template tag NOTE Use of the nwa_adspace Smarty Template tag is for advanced users. You need to understand HTML and Smarty Templates to be able to use it correctly. NOTE Refer to the amigopod Deployment Guide for more information about Smarty Templates and HTML. The nwa_adspace tag can placed into HTML fields that: 1. Support Smarty Template evaluation, and 2. Belong to pages that support advertising.
Advertising Services Version 1.3 Value Description Use Other Location Other – for user defined locations name: IMPORTANT The value of the Name field that must be set for an advertising space to be matched by name. You must specify either a location or a name. The nwa_adspace tag will emit an error if you do not specify at least one of these parameters. If a name parameter is specified, then the value of the name parameter will be compared to the Name field of each advertising space (§4.2.2.1).
Advertising Services Version 1.3 Value Description web_receipt Specify this value to deliver advertising on a receipt page web_self_service Specify this value to deliver advertising on a guest self-service page web_after_login Specify this value to deliver advertising on a login message page (post-login page) sms_receipt Specify this value to deliver advertising on a SMS receipt. container: NOTE The name of an HTML element tag in which advertisements will be placed.
Advertising Services 4.3.1.1 Version 1.3 Campaigns list entries Each of the items in the campaigns list represents a single advertising campaign. You may create, edit, enable, disable, copy and delete your advertising campaigns. To create an advertising campaign, click the Create new advertising campaign link located above the campaigns list. To operate on an existing campaign, click on the relevant item in the campaigns list.
Advertising Services Version 1.3 5. Click the button. NOTE 4.3.1.4 Save Changes button or the Save and Reload Details on how to use the campaign editor are given in section 4.3.2 below. Delete an advertising campaign To delete an advertising campaign: 1. Navigate to the advertising campaigns list (Advertising Services » Campaigns). 2. Select the relevant campaign from the list; an action row will be shown. 3. Click the Delete link; a confirmation dialog will be shown. 4. Click OK to delete the space.
Advertising Services 4.3.1.7 Version 1.3 Copy an advertising campaign If you want to create a new campaign that is similar to one that you already have, you can simply make a copy. To copy an advertising campaign: 1. Navigate to the advertising campaigns list (Advertising Services » Campaigns). 2. Select the relevant campaign from the list; an action row will be shown. 3. Click the Copy link; the campaign editor will be shown. 4. Review the settings and make any changes as necessary. 5.
Advertising Services Version 1.3 Enabled: Enables or disables advertising from this campaign. If an advertising campaign is disabled, it will not provide any advertisements. To enable advertising from this campaign, ensure that this checkbox is ticked. NOTE The advertising page settings also need to allow advertising from each advertising campaign before advertisements will be delivered from a specific campaign on a given page.
Advertising Services Version 1.3 Weight: Defines the relative weight assigned to an advertising campaign when multiple campaigns are processed for the delivery of advertisements. If you have multiple advertising campaigns that have been defined to provide advertisements at the same time and stage, then you can modify the weight to ensure that, on average, more advertisements are sourced from campaigns with a higher weight, and that this is done in proportion to the relative weights of each campaign.
Advertising Services Version 1.3 To deliver advertisements at a given stage from a given promotion, select the relevant promotion from the associated dropdown. You may also select a material from the dropdown, if only a single material is required, but this type of usage is rare. If you do not want to deliver advertisements at a particular stage, select the — None — option from the associated dropdown. 4.3.2.
Advertising Services Version 1.3 4.4 Click the Save and Reload button to save your advertising campaign and reload the campaign editor. Promotions Most of the rules that determine how and when advertisements are to be delivered are defined in a promotion. These rules are applied to all of the advertising materials that the promotion includes, whether those materials are included directly or indirectly. A promotion can include both materials and/or other promotions.
Advertising Services Version 1.3 4.4.1.2 Copy – make a copy of an advertising promotion Create an advertising promotion To create an advertising promotion: 1. Navigate to the advertising promotions list (Advertising Services » Promotions). 2. Click the Create new advertising promotion link; the promotion editor will be shown. 3. Edit the settings as necessary. 4. Click the NOTE 4.4.1.3 Create button or the Create and Reload button. Details on how to use the promotion editor are given in section 4.
Advertising Services 4.4.1.5 Version 1.3 Disable an advertising promotion If you do not want an advertising promotion to provide advertisements, you do not have to delete it, you can simply disable it. To disable an advertising promotion: 1. Navigate to the advertising promotions list (Advertising Services » Promotions). 2. Select the relevant promotion from the list; an action row will be shown. 3. Click the Disable link; the promotion will be disabled without further confirmation. NOTE 4.4.1.
Advertising Services Version 1.3 Promotions have a name and description, can be enabled and disabled, and have a start and end date. Promotions can also be assigned any number of labels. Promotions include materials and/or other promotions using a fixed, rotating, weighted or labelled content selection type. A promotion can also be configured to provide intelligent delivery, which uses labels to match users with more personally relevant advertisements (full edition only). 4.4.2.
Advertising Services Version 1.3 If you want your promotion to continue providing advertisements indefinitely, leave this field blank. Description: Additional notes to associate with the advertising promotion. The Description field is provided as a simple place for you to make any notes that may be of relevance for your system. Labels: A comma and/or new line separated list of labels to assign to this promotion. The labels entered here will be used in two cases: 1.
Advertising Services 4.4.2.2 NOTE Version 1.3 BEST PRACTICE When creating a promotion that will provide a large number of advertisements with equal weighting, use a labelled promotion and label your materials accordingly. This is the simplest way to manage a promotion with a large number of advertisements. Fixed Content The Fixed Content section is only visible if the Type is set to: Fixed content. The Fixed Content section allows you to specify a single promotion or material to include.
Advertising Services Version 1.3 To add a new content item (promotion or material) when the Content Items list is empty, click the Add content link, and then choose the desired option from the dropdown.
Advertising Services Version 1.3 To add a new content item (promotion or material) when the Content Items list is empty, click the Add content link, then choose the desired option from the dropdown and enter the desired weight in the text field.
Advertising Services 4.4.2.5 NOTE Version 1.3 Labelled Content The Labelled Content section is only visible if the Type is set to: Labelled content. The Labelled Content section allows you to specify labels that are matched to include (and exclude) promotions and/or materials. The selected items will be delivered in equally balanced proportions. Content Types: Select the types of content to include in this promotion.
Advertising Services Version 1.3 Inclusive Labels: For content (promotions and materials) to be included in this promotion, it must match these labels (according to the Inclusion Mode field). The Inclusive Labels field may contain a comma or new line separated list of labels. These labels are compared to the labels of all of the other promotions and materials in the system (taking into account the option selected for the Content Types field).
Advertising Services Version 1.3 If the labels of a promotion or material match the Exclusive Labels field (taking into account the option selected in the Exclusion Mode field), then that content will be excluded. Selected Content: NOTE 4.4.2.6 IMPORTANT The hierarchy of the content that will be selected using the latest setting for Type and that type's associated settings. The Selected Content is not updated until your changes have been saved.
Advertising Services Version 1.3 To add a new required label when the Requirement Levels list is empty, click the Add a label link, and then choose the desired label from the Labels column dropdown and the desired requirement level from the Requirement Level column dropdown.
Advertising Services Version 1.3 Option Description 75% (Mostly) Select this option to match the associated labels, on average, 75% of the time. That is, for every 4 advertisements delivered, on average, 3 advertisements must match the associated labels. 100% (Always) Select this option to match the associated labels every time an advertisement is delivered. The user will only ever receive matching advertisements.
Advertising Services Version 1.3 With these settings, the balance of advertisements delivered to Sarah and Bradley would be as follows: IMPORTANT 50% of Sarah's advertisements would be labelled with gender Female. 25% of Sarah's advertisements would be labelled with age_group 20 to 29. 50% of Bradley's advertisements would be labelled with gender Male. 25% of Bradley's advertisements would be labelled with age_group 30 to 39.
Advertising Services Version 1.3 Option Description 50% (Often) Select this option to match the associated labels, on average, 50% of the time. That is, for every 4 advertisements delivered, on average, 2 advertisements must match the associated labels. 75% (Mostly) Select this option to match the associated labels, on average, 75% of the time. That is, for every 4 advertisements delivered, on average, 3 advertisements must match the associated labels.
Advertising Services 4.5 Version 1.3 Materials Advertising materials are the individual advertisements that are delivered to users of your system. You can deliver advertisements through a number of different media: 4.5.1 A web browser, E-mail, and SMS. Materials List The materials list (Advertising Services » Materials) provides a list of the current advertising materials. Materials can be created, edited, deleted, enabled, disabled, copied and previewed. 4.5.1.
Advertising Services Version 1.3 3. Edit the settings as necessary. 4. Click the NOTE 4.5.1.3 Create button or the Create and Reload button. Details on how to use the material editor are given in section 4.5.2 below. Edit advertising material To edit advertising material: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Select the relevant material from the list; an action row will be shown. 3. Click the Edit link; the material editor will be shown. 4.
Advertising Services 4.5.1.6 Version 1.3 Enable advertising material To enable advertising material: 1. Navigate to the advertising materials list (Advertising Services » Materials). 2. Select the relevant material from the list; an action row will be shown. 3. Click the Enable link; the material will be enabled without further confirmation. NOTE 4.5.1.7 If you see a Disable link instead of an Enable link, then the advertising material has already been enabled.
Advertising Services Version 1.3 SMS. Materials can be assigned a name, description, start date, end date and enabled or disabled. The type of an advertising material can be a text, image, Flash, raw HTML, YouTube or SMS text advertisement. Materials can also be assigned any number of labels, which can be used by promotions to create labelled promotions and to provide intelligent delivery of advertisements. 4.5.2.
Advertising Services Version 1.3 End Date: An optional date after which the material will stop being delivered. To specify an end date, you may either enter a date in the text field, or click the associated button (…) and select a date. You may also specify a time with the date. If you want your material to continue being delivered indefinitely, leave this field blank. Description: Additional notes to associate with the advertising material.
Advertising Services Version 1.3 The advertising material Type supports the following options: Table 23: Options for the Type field 4.5.2.2 NOTE Option Description SMS content Select this option if you want to create an advertisement for SMS. Web browser content Select this option if you want to create an advertisement for a web browser (or a HTML capable email client). Web browser content supports text, image, Flash, HTML and YouTube advertisements.
Advertising Services 4.5.2.3 NOTE IMPORTANT Version 1.3 Option Description Text advertisement Select this option if you want to deliver a simple text advertisement that has a title, body and footer. Such advertisements are typically only one or two sentences long. The advertisement may also have an associated click-through hyperlink. YouTube video advertisement Select this option if you want to deliver a YouTube video.
Advertising Services Version 1.3 Template Code: The HTML code to display. Smarty template functions can be used here. Use the Template Code field to enter raw HTML code. The HTML code is processed through the Smarty Template processor. You may also insert existing content items by selecting the desired item from the Insert content item dropdown, located below the Template Code field. HTML for selected item will be inserted at the current caret position. Preview: Displays a preview of the advertisement.
Advertising Services Version 1.3 Leave this field blank if you do not wish to associate a click-through URL with this advertisement. Image: Select an image that has already been added to the Content Manager or choose to upload a new file. The Image field contains a list of image files that have been uploaded to the Content Manager. If you need to upload a new image file, select the Upload a new image option from the Image field. NOTE Size Limit: Displays the maximum file size that can be uploaded.
Advertising Services Version 1.3 If an image that has already been uploaded is selected, the Preview field will show the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.6 NOTE Web Content – Text Properties The text properties are only shown if the web content Format field has been set to: Text advertisement. Hyperlink: The click-through URL to which the advertisement is linked.
Advertising Services Version 1.3 Preview: Displays a preview of the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.7 Web Content – YouTube Properties NOTE The YouTube properties are only shown if the web content Format field has been set to: YouTube video advertisement. NOTE As the playback of YouTube videos requires a Flash player plugin, some users may not be able to view a YouTube video.
Advertising Services Version 1.3 Preview: Displays a preview of the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.8 NOTE SMS Material The SMS Content section is only shown if the Type field is set to: SMS content. The SMS Content section allows you to configure the text of your SMS advertisement. Text: The text of the SMS advertisement. Use this field to enter the text of your SMS advertisement. 4.5.2.
Advertising Services Version 1.3 If you are saving changes to a preexisting advertising material: 4.6 Click the Save button to save your advertising material and return to the materials list. Click the Save and Reload button to save your advertising material and reload the material editor.
Advertising Services Version 1.3 The Report Type field supports the following options: Table 25: Options for the Report Type field 4.6.2.3 NOTE Option Description Chart Select this option if you want to generate a chart report. Table Select this option if you want to generate a table report. Table Options The Table Options section is only shown if the Report Type field is set to: Table. The Table Options section allows you to control which data is shown in the table.
Advertising Services Version 1.3 Move up – position the row higher in the list; the topmost property will be the leftmost column output to the report. Move down – position the row lower in the list; the bottommost property will be the rightmost column output to the report.
Advertising Services NOTE Version 1.3 If your report contains some properties for which a statistic will be calculated, then the population for each statistic will determined by grouping the underlying values using the raw properties (non-statistical properties).
Advertising Services Version 1.3 The Primary Statistic field supports the following options: Table 27: Options for the Primary Statistic field Option Description (default) Select this option to have the system choose a statistic for you. Count Select this option to count the number of instances of the primary property. Sum Select this option (for numerical properties) to calculate to sum of the values of the primary property.
Advertising Services 4.6.2.5 Version 1.3 Filter Options The Filter Options section allows you refine the data used in the report. Filter: Add and edit a list of filters to refine the data that the report is based on. To add a filter to a report: 1. Click the Add Filter tab link; a form will be shown. 2. Select the property to filter from the dropdown. 3. Click the Add Filter submit button; a filter for the property will be added to the Filters list and an editor for the filter will be shown.
Advertising Services Version 1.3 To edit an existing filter: 1. Click the filter; an action row will be shown. 2. Click the Edit link; a filter editor will be shown. 3. Make changes to the filter settings as necessary. 4. Click the NOTE Save Changes button. The updated filter settings will be applied to the chart when you next click the Preview Report button. To delete an existing filter: 1. Click the filter; an action row will be shown. 2. Click the Delete link; a confirmation dialog will be shown.
Advertising Services NOTE Version 1.3 The updated filter settings will be applied to the chart when you next click the Preview Report button. 4.6.2.6 Report Preview When you are satisfied that you have the correct settings, click the Preview Report button.
Advertising Services 5 Version 1.3 Gathering User Information The amigopod Visitor Management Appliance is able to gather user information when users (guests) register for access to the network. It is able to do this through the registration forms that it provides. Guest Self-Registration forms can be customized to include additional fields, which can be either factory preset fields or custom fields that are created and configured by a system administrator.
Advertising Services Version 1.3 Mobile phone number – there are many millions of valid mobile phone numbers that could be provided by a user, therefore a phone number also does not place a person into a group. Email address – as with phone numbers, there are many millions of possible email addresses that could be provided by a user, so an email address also does not place a person into a group.
Advertising Services Version 1.3 When you gather demographic information, that is information that can directly place a person into a group, then you are able to use that information to provide personalized advertising. 5.2 Custom fields & intelligent delivery of advertising User information can only be used for intelligent delivery if the information places the user directly into a group.
Advertising Services Version 1.3 The Tertiary dropdown set to: age_group – Age Group By creating charts and tables with different mixes of properties, you can analyze different metrics with reference to various user demographics. NOTE For further details on how to use the reporting features of Advertising Services, refer to section 4.6.
