Administrator Guide

Field Description
Description Optional comments or notes about this promotional material.
Labels To apply labels to this promotion, enter the labels in this field. To create new labels, enter the new
label names separated by commas or new lines. The system creates each new label as a "tag". If
some labels were already created, clicking in this field displays a list of the existing label tags to
choose from.
If you include labels here, other promotions will detect this promotion as labeled content.
Labels are used to include or exclude this promotion when creating another higher-level labeled-
content promotion. When processing intelligent delivery rules, labels are applied to all materials that
are included, either directly or indirectly, by this promotion. For more information, see "Using Labels
in Advertising Services" on page 499.
Type (Required) The type of content. Options include:
l Rotating content
l Fixed content
l Weighted content
l Labeled content
When you make a selection here, the name of the next area of the form changes to match and
includes the appropriate options.
Figure 369 The Edit Promotions Form, Rotating Content Area
Depending on the selection in the Type field, the next area of the form will be either Rotating Content,
Weighted Content, Fixed Content, or Labeled Content. In this area, set the options that control the
content of the promotion.
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