Administrator Guide

Dell Networking W-ClearPass Guest 6.5.0 | User Guide Advertising Services | 385
Chapter 6
Advertising Services
Advertising Services lets you deliver marketing promotions and advertisements to your users on a variety of
Guest Management registration, receipt, and login pages.
To work with W-ClearPass Guest Advertising Services, go to Configuration > Advertising > Start Here.
This section includes:
l "About Advertising Services" on page 385
l "About the Tutorial" on page 386
l "Advertising Pages" on page 387
l "Advertising Spaces" on page 396
l "Advertising Campaigns" on page 403
l "Advertising Promotions" on page 407
l "Advertising Materials" on page 413
About Advertising Services
This section describes the main elements you work with to configure Advertising Services to deliver marketing
promotions and advertisements through W-ClearPass Guest: materials, promotions, campaigns, spaces, and
pages.
Materials
A material is the individual advertisement you deliver — the ad the user sees. You can deliver ads through Web
browsers, email, and SMS. The "type" of an advertising material can be a text, image, Flash, raw HTML, YouTube,
or SMS text advertisement. Materials can also be assigned any number of labels, which can be used by
promotions to create labeled promotions and to provide intelligent delivery.
Promotions
Most of the rules for how and when advertisements are delivered and what materials should be included are
defined in a promotion. These rules are applied to all of the advertising materials that the promotion includes,
whether those materials are included directly or indirectly.
A promotion can include both materials and/or other promotions. You can use this feature to build simple groupings of
materials with simple rules or more complex groupings of materials and promotions with more complex rules.
Promotions can be enabled and disabled, and have a start date and an end date. They can also be assigned any
number of labels. Promotions can include materials and/or other promotions using a fixed, rotating, weighted,
or labeled content selection type.
Promotions can also be configured to use intelligent delivery, which uses labels to match relevant advertising to
users.